Mailerlite vs Convertkit: Which Email Marketing Tool Is Best For You?

blog_related_media

blog_topic

blog_related_activities

blog_niche

blog_related_tips

unique_blog_element

Are you struggling to choose between Mailerlite and Convertkit for your Notion Newsletter? This article will help you compare between Mailerlite vs Convertkit, simplifying your decision-making process and helping you find the best fit for your needs.

If you want to make sending emails from Notion seamless, Feather's solution is a valuable tool. With this platform, you can achieve your objectives by streamlining your email marketing efforts and reaching your audience more effectively.

Mailerlite vs Convertkit At A Glance

Mailerlite vs Convertkit

Key factors must be considered when comparing Mailerlite and Convertkit. Both platforms offer powerful tools and a free plan, making them attractive creator options.

MailerLite, known for its intuitive design and budget-friendly pricing, has gained popularity among small to medium-sized businesses looking to maximize their email marketing efforts without incurring excessive costs. Its user-friendly interface simplifies email marketing, making it accessible to individuals without a background in digital marketing.

On the other hand, ConvertKit caters to a different audience, predominantly creators such as bloggers, authors, and online course instructors. The platform is tailored to support individuals who generate content for a living, providing features that facilitate the cultivation of a devoted subscriber base and effective monetization of content.

What Is Mailerlite?

Mailerlite vs Convertkit

MailerLite was originally a web design agency in 2005. Five years later (2010), co-founders Eimantas Norkunas and Ignas Rubežius revamped the agency into an email marketing software. In April 2022, Vercom (a cloud communication platform) acquired MailerLite for an estimated $90 million.

MailerLite's New Direction

This explains why the company announced a new version of MailerLite earlier this month. Vercom promises to help MailerLite gain a more global footprint and compete with Sinch and Twilio, and companies focused on building winning experiences across:

Video

Voice channels

Core Appeal of MailerLite

MailerLite emerges as a beacon for small to medium-sized businesses venturing into email marketing. At its core, MailerLite is celebrated for its simplicity and affordability, yet it doesn’t skimp on the functionalities necessary for effective email campaigns.

Inclusive Marketing Philosophy

The platform’s principle is rooted in the belief that powerful marketing tools should be accessible to anyone with deep pockets, extensive technical skills, and a message to share.

User-Friendly Interface

What sets MailerLite apart is its user-friendly interface. It demystifies email marketing, making it straightforward for newcomers to navigate.

Intuitive Design Process

The process is intuitive, from creating your first email to setting up complex automations. The drag-and-drop editor is a highlight, allowing users to design visually appealing emails without coding.

Substack vs Patreon

Substack Alternatives

Flodesk vs Mailchimp

Substack vs Medium

Mailerlite Alternatives

Convertkit vs Clickfunnels

Beehiiv vs Substack

Ghost vs Substack

What Is Convertkit?

Mailerlite vs Convertkit

ConvertKit was founded in 2013 by a blogger named Nathan Barry, who sought a creator-friendly email marketing solution.

Monetization Features

With over half a million users, the platform caters to online creators and offers unique features such as:

Selling digital products

Subscriptions and a newsletter referral system

Target Audience

ConvertKit is an email marketing service for creators, including bloggers, authors, and online course instructors. The platform equips them with tools to expand their audience and monetize their content effectively.

User Experience

ConvertKit's philosophy centers around putting creators first. It provides an easy-to-use interface without compromising the power needed to grow email marketing efforts.

Core Philosophy

The platform aims to enhance the personal connection between creators and their audience, which is crucial for success in the digital realm.

Quick Setup with Feather

Run your blog and newsletter with Feather today — create a new account and send emails from Notion, or go from notion to blog in minutes!

Mailerlite vs Convertkit: Detailed Feature Comparison

Mailerlite vs Convertkit

Speed and Email Deliverability

MailerLite outshines ConvertKit in terms of design aesthetics and email delivery speed. With its visually appealing design and quick email-sending times, MailerLite is a top choice for engaging email campaigns.

Delivery Speed

Despite some emails ending up in the promotions tab in Gmail, MailerLite's efficiency in email delivery is impressive. Emails are triggered almost instantly.

Consistent Delivery

ConvertKit maintains consistent email delivery within 30-60 seconds, ensuring reliable and timely communication with your audience.

Interface Simplicity

While ConvertKit's design might not be as striking as MailerLite's, it still offers a clean and functional interface.

In the battle of speed and design, MailerLite has the edge, but ConvertKit matches MailerLite's speed and reliability, making both tools solid choices depending on your priorities.

Ease of Use and Editor

MailerLite and ConvertKit aim to be more user-friendly than Mailchimp. Setting up both tools is relatively straightforward, but when it comes to an easy-to-use visual editor, MailerLite takes the lead.

Dashboard Usability

While both platforms feature simple dashboards, MailerLite's jargon-free dashboard allows easy access to the main features from the outset.

Email Creation

ConvertKit is also user-friendly, albeit with fewer features. When crafting emails, MailerLite outperforms ConvertKit, as the latter requires a drag-and-drop editor, making email design less intuitive.

Automation

ConvertKit offers robust automation features with visual automation workflows, making it ideal for setting up complex sequences based on:

User behavior

Tags

Triggers

Automation Strength

It excels in handling subscriber journeys with ease and simplicity, perfect for creators keen on detailed automated campaigns.

Automation Comparison

MailerLite also offers automation capabilities with a more modular approach using a user-friendly automation editor. While effective, it's considered less advanced than ConvertKit's visual automation tools.

Subscriber Management

ConvertKit uses a tagging system for subscriber organization and workflow automation, enabling effective audience segmentation.

MailerLite employs "interest groups" for audience segmentation, providing flexibility in targeting specific groups within your subscriber list. Both tools support tagging and segmentation, offering effective ways to manage your audience.

Integrations

ConvertKit boasts approximately 90 integrations, including well-known platforms like:

Shopify

Stripe

WooCommerce

Integration Capabilities

It also integrates with Zapier for added versatility, although it only seamlessly integrates with major CRMs. MailerLite offers various integrations, including:

WordPress

Shopify

Zapier

Integration Comparison

While less extensive than ConvertKit's integrations, MailerLite covers most essential needs.

Registration Forms

MailerLite and ConvertKit enable the creation of GDPR-compliant forms and landing pages, even without a website.

They offer sleek, user-friendly pop-up, slide-in, and embedded forms. MailerLite shines in form customization, providing more flexibility than ConvertKit.

Reporting

MailerLite offers data on opens, clicks, unsubscribes, and devices, as well as tracking purchases for Shopify and WooCommerce. However, it doesn't provide social media or email client stats.

ConvertKit's reporting is basic. It only offers click rates, open rates, and unsubscribes without an overall dashboard for viewing stats.

Support and Usability

MailerLite offers around-the-clock email support with a free plan and an online knowledge base with:

Tutorials

Best practices

Webinars

Upgrading to a paid plan unlocks 24/7 live chat and access to experts for specific issues.

Support Channels

ConvertKit provides customer support via a ticketing system during business hours, with priority support on their Creator plan.

Learning Resources

While ConvertKit offers an online knowledge base, blog articles, video training, and a Creator Community Forum, MailerLite's free online courses and resources provide a more extensive support system.

A/B Testing

MailerLite offers more sophistication in A/B testing than ConvertKit, providing a user-friendly experience for setting up split testing for email campaigns.

ConvertKit simplifies A/B testing by focusing only on subject lines and open rates, dictating the test sample sizes and sending criteria, making it more straightforward.

Mailerlite vs. Convertkit: Pricing Comparison

Mailerlite vs Convertkit

Pricing is a significant factor to consider when starting a newsletter. Both MailerLite and ConvertKit offer free plans for lists with less than 1,000 subscribers.

Free Plan Offerings

While MailerLite's free plan gives an allowance of 12,000 emails and 10 landing pages, ConvertKit's free plan offers:

Unlimited emails

Landing pages

Forms

MailerLite Pricing

MailerLite's paid plans start at $15 a month for 1,001 – 2,500 subscribers, going up to $75 a month for 10,0001 – 15,000 subscribers.

MailerLite Paid Plans

With the paid plans, you gain access to unlimited emails per month, additional features, and 24/7 live chat customer support.

ConvertKit Pricing

ConvertKit's premium plans are more expensive. For a list of 5,000 subscribers, the Creator Plan costs $79 a month, while the Creator Pro Plan jumps to $111 a month. These plans offer features like:

Automated paths

Email sequences

Priority support

ConvertKit Paid Plans

ConvertKit is pricier than MailerLite, but it provides more features, including the ability to sell products and subscriptions.

Cost Comparison

MailerLite offers more affordable plans with additional add-on services like:

Sites Pro for publishing websites and landing pages

MailerPro for priority support

Dedicated IP for improved email deliverability

Your choice between the two will depend on your budget and the specific features you require for your newsletter.

Convertkit vs Activecampaign

Flodesk vs Convertkit

Beehiiv vs Convertkit

Convertkit Alternatives

Mailerlite vs Flodesk

Flodesk Alternatives

Beehiiv vs Mailchimp

Substack vs Convertkit

Convertkit vs Aweber

Ghost vs Beehiiv

Beehiiv vs Ghost

Beehiiv Alternatives

Mailerlite vs Convertkit: Which Platform Should You Choose?

Mailerlite vs Convertkit

When choosing between Mailerlite and Convertkit, it's crucial to align your decision with your unique needs and business goals. Understanding what you want to achieve and how each platform can help you reach those goals is key to making the right choice.

Factors to Consider

Ultimately, MailerLite might be the better option for those with a smaller subscriber base because its free plan is well-equipped.

Features Comparison

Your choice might depend on which features you prefer. MailerLite, for example, comes with a more traditional drag-and-drop email editor with a convenient image and media library. It also offers more templates and better reporting features than ConvertKit.

Automation and Segmentation Features

On the other hand, ConvertKit shines where automation and segmentation are concerned, so if granular customization is crucial to you, this is the better platform for your needs.

Choose Wisely

Need a platform to start a blog or newsletter? Try Feather's Notion to blog platform. With Feather, you can use Notion as your CMS while having your blog published on Feather. By running all your business and content on Notion, you can enhance productivity and not have to switch between tools to run your blog and newsletter. You can have the full Hubspot experience with Notion and Feather.

Send Emails from Notion and Go From Notion to Blog With Ease Today with Feather

Feather is an innovative platform that allows you to publish blog content and newsletters through Notion, without the need for coding or design skills.

With Feather, companies can effortlessly write blog content on Notion and have it automatically published to their Feather blog. This is a game-changer for companies looking to streamline their content creation and distribution processes.

SEO-Friendly Blogging Made Easy

Feather enables companies to set up a Subfolder blog, which is more SEO-friendly than a subdomain blog. This means you can have your blog live at domain.com/blog instead of blog.domain.com, which can positively impact your SEO efforts.

By offering this feature, Feather ensures that your content is well-optimized for search engines, helping you attract more organic traffic to your site.

Extending the Power of Notion

Another feature of Feather is that it allows companies to enjoy the HubSpot experience through Notion.

This means you can manage all your CRM and website blog management activities directly through Notion, making it a one-stop shop for all your content needs. The convenience of having everything in one place cannot be overstated, especially for teams that value efficiency and collaboration.

Customizable Design Options

Feather also offers options to change the design of your blog using custom CSS. This allows you to create a unique look and feel for your blog that aligns with your brand identity. By allowing you to customize your blog's design, Feather empowers you to create a truly immersive experience for your readers.

Sending newsletters to your email subscribers is another pain point that Feather addresses. With Feather, you can set up and send newsletters directly from Notion, saving you time and effort.

This seamless integration between your blog and newsletter allows you to streamline your email marketing strategy and engage more effectively with your audience.

Effortless Collaboration

Feather makes it easy to collaborate with your team during the publishing process. By allowing multiple team members to work on content simultaneously, Feather ensures that your workflow remains smooth and efficient. This collaborative approach to content creation can lead to better quality content and faster turnaround times.

Feather is a versatile tool that can significantly enhance your blogging and newsletter management processes. If you're looking for a seamless way to run your blog and newsletter, Feather could be the solution you've been searching for.