Beehiiv vs Mailchimp: Which Platform Is Best For Your Newsletter?

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Do you need help to choose between Beehiiv and Mailchimp for your Notion newsletter? With so many tools available, selecting the right one can be daunting. But don't worry! This blog compares Beehiiv and Mailchimp to help you make the best choice for your newsletter needs.

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Beehiiv vs. Mailchimp at a Glance

Beehiiv is a relatively new player in the realm of newsletter platforms. It offers a full suite of tools to cater to the needs of newsletter creators. Conversely, Mailchimp has been around since 2001, targeting small businesses that need to communicate effectively with their customers.

Beehiiv

Easier to use for running a paid newsletter business

Specifically designed for this purpose

Provides all necessary tools in one place

Mailchimp

Offers a comprehensive suite of tools

Can be overwhelming for those focused solely on operating a newsletter business

Beehiiv and Mailchimp are popular platforms in their respective niches. While Beehiiv caters specifically to newsletter creators and offers tools for growth and monetization, Mailchimp is a robust email marketing platform with extensive features. Ultimately, the choice between Beehiiv and Mailchimp depends on individual preferences and needs when creating and managing newsletters.

What Is Beehiiv?

Beehiiv, founded in 2021, may be a newer company, but its exceptional growth can be attributed to its impressive range of services and features. As expected from an email newsletter platform, Beehiiv boasts an intuitive user interface that allows you to create newsletters, send them, and analyze them seamlessly.

The platform's reputation is further cemented by its use of some of the best newsletters around, including:

Milk Road

Cult of Mac

The Dink

Madhappy

Overtime

The Boston Globe

Affordable & straightforward for Creators

Beehiiv.com focuses on simplicity, making it an excellent choice for writers and creators starting their journey without unnecessary complications holding them back. One of the unique selling points is its cost-effective and transparent pricing model, ensuring users have a clear understanding of their monthly expenses without any unpleasant surprises of overage charges.

Content creators will appreciate that Beehiiv does not levy platform fees on revenue earned from subscribers, making it a very compelling choice.

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What Is Mailchimp?

Mailchimp is a well-known email newsletter platform that has been serving small businesses and individuals for many years. It is trendy for its simple one-off email campaigns and easy-to-use templates.

Mailchimp offers a comprehensive set of features that go beyond email newsletters, including:

Marketing automation

Social media integration

Mailchimp has been around since 2001. Founded by Ben Chestnut and Mark Armstrong, it started as an email marketing platform and has expanded into other capabilities like:

Website building

Automation

Mailchimp is by far the most widely used platform of the two. It’s an all-in-one platform that claims over 14 million users.

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Beehiiv vs Mailchimp: Detailed Feature Comparison

Automation

Beehiiv provides a straightforward approach to email automation with its visual drag-and-drop builder, allowing users to set up workflows like:

Welcome sequences

Drip campaigns

Abandoned cart flows without coding

Data-Driven Optimization

It includes pre-built templates to simplify setup, ideal for new subscribers who might receive a series of onboarding emails. Conditional logic enables segmentation based on behaviors like email opens and cart activity, ensuring timely and relevant messaging. E-commerce stores can automate post-purchase follow-ups, enhancing customer engagement.

Mailchimp, on the other hand offers advanced automation through its workflow feature. Users can create complex sequences, such as welcome series or win-back campaigns, using a visual builder to set:

Triggers

Delays

Conditional logic

Targeted and Optimized Automation

It allows targeting by groups or tags, personalizing messages based on subscriber data. Mailchimp's automation also includes pre-built templates for common scenarios, and it supports A/B testing to optimize emails and segments. This level of detail helps refine automation strategies based on real-time results.

Email Templates

Beehiiv boasts over 1,250 responsive email templates categorized for different purposes like promotions and newsletters. The drag-and-drop editor allows easy customization of:

Colors

Fonts

Images

Flexible Design and Customization

Layout elements. Users can also create new templates from scratch and save them for future use, with real-time previews ensuring mobile compatibility. The platform supports professional design and DIY approaches, providing flexibility for users with varying design skills.

Customization and Templates

Wide selection of professionally designed email templates across various industries

Customization via a drag-and-drop editor

Option to upload custom HTML and CSS for advanced design needs

Mobile-optimized templates with automatic responsiveness checks

Suitable for both beginners and experienced designers

Quick setup for simple needs or detailed customization for advanced users

Segmentation

Beehiiv allows users to create targeted segments based on profile data like location, interests, and behaviors such as email opens and link clicks. Dynamic segments update automatically with user actions, facilitating precise targeting.

Granular Audience Segmentation

Users can combine multiple filters to refine segments further. This approach ensures that messaging is highly relevant and tailored to specific audience groups.

Mailchimp excels in segmentation with extensive options to divide audiences based on the following:

Demographics

Interests

Behaviors

Dynamic Segmentation and Automation

Its behavior-based automation lets users segment subscribers in real time, triggering customized messages. Saved segments enhance efficiency by making complex filters reusable. This depth of segmentation supports detailed personalization and targeted messaging.

Analytics

Beehiiv provides essential email marketing analytics, including:

Open rates

Click rates

Bounce rates

Campaign reports offer insights into performance by:

Link

Segment

Geography

The integration with Google Analytics helps track traffic and goals from email campaigns. While it effectively covers fundamental metrics, Beehiiv lacks advanced features like multivariate testing and predictive analytics.

Mailchimp, on the other hand, delivers comprehensive analytics, including:

Opens

Clicks

Unsubscribes

Bounce rates

A/B testing allows for the optimization of various elements, such as:

Subject lines

Content

Predictive analytics, powered by machine learning, offers insights into engagement and churn risks. Integration with platforms like Google Analytics and Facebook Pixel supports detailed funnel analysis, making Mailchimp's analytics more robust and actionable.

Ease of Use

Beehiiv is designed with ease of use in mind, featuring an intuitive drag-and-drop editor for creating:

Emails

Landing pages

Websites

Easy-to-Use and Learn

Its user-friendly interface and extensive template library simplify the design process, making it accessible for beginners. The platform’s tutorials and in-line tips support users in mastering more advanced features.

Balance of Simplicity and Complexity

Mailchimp also offers a user-friendly drag-and-drop interface, but its broader features can result in a steeper learning curve. While the dashboard is designed to guide users through basic tasks, mastering advanced functionalities like automation workflows requires more effort. Nevertheless, Mailchimp's templates and intuitive design tools ease the process for new users.

Email Deliverability

Beehiiv focuses on maintaining high email deliverability with dedicated IP addresses and domain authentication, including:

DMARC

DomainKeys

The platform monitors content for spam triggers and provides optimization tips. Granular analytics track deliverability metrics like spam complaints and bounces, helping users improve their email practices.

Mailchimp excels in email deliverability with its extensive experience and features. It offers:

Dedicated IPs

White-label domains

Rigorous compliance monitoring

Deliverability Optimization and Compliance

Advanced analytics and AI-driven content scanning help identify potential issues before sending. Mailchimp's expertise and detailed guidance on crafting compliant emails contribute to higher deliverability rates.

Customer Support and Community

Beehiiv provides email-based customer support with relatively quick response times during business hours. For additional support, it also offers:

Knowledge base

Tutorials

Facebook community

Still, the lack of 24/7 support could be a drawback for users needing immediate assistance.

Mailchimp also offers 24/7 support through:

Live chat

Phone

This ensures users can get help at any time. Its extensive self-help resources, including a searchable help center and active community forums, further support users. Mailchimp’s personalized training sessions also provide additional learning opportunities.

Integrations

Beehiiv supports over 200 native integrations with popular apps like:

WordPress

Shopify

Stripe

It also integrates with Zapier to connect to thousands of other apps. While it covers essential integrations, the range might be limited for users with more complex needs.

Mailchimp provides a vast array of over 700 native integrations with:

Email services

E-commerce platforms

CRMs

And more

It also supports Zapier and custom API integrations for advanced needs. This extensive integration ecosystem allows Mailchimp users to connect with a wide range of tools and systems.

Other Unique Features

Beehiiv stands out with its integrated website builder, allowing users to create and sync email marketing with a full website, including:

Blogs

E-commerce stores

The platform also offers AI-powered logo design capabilities, making it easier to develop a brand identity. This bundled approach to website and email marketing creates a unified user experience.

Unique Features of Mailchimp

Advanced Audience Insights: Utilizes predictive analytics and machine learning for strategic decision-making based on audience behavior patterns.

A/B Testing Options: Detailed options for testing and optimizing campaigns.

Responsive SEO Management Templates: Templates designed for effective SEO management.

Data-Driven Optimization Tools: Provides valuable insights for enhancing marketing efforts.

Both Beehiiv and Mailchimp offer strong capabilities across various features, but Mailchimp generally leads with its:

Advanced automation

Analytics

Segmentation

Support

Beehiiv shines with its integrated website builder and ease of use.

Reviews and Reputation

Beehiiv earns overwhelmingly positive reviews from users who praise the platform’s easy drag-and-drop builder and all-in-one integration of:

Email marketing

Website building

E-commerce capabilities

Users highlight Beehiiv:

Intuitive visual editor

Extensive templates

Ability to create professional-looking emails and full websites without needing to know any coding

Balancing Niche Focus and Feature Set

Some potential downsides mentioned in reviews are Beehiiv’s smaller size and brand recognition compared to competitors, as well as the lack of more advanced optimization features like robust A/B testing. Nevertheless, Beehiiv still garners excellent ratings on top consumer review sites, like 4.5 out of 5 stars on Capterra, reflecting the platform’s strengths for small businesses.

On the other hand, Mailchimp garners stellar reviews from users who praise the platform’s powerful email marketing and automation capabilities, abundant integrations, and overall ease of use.

Many positive Mailchimp reviews highlight the platform’s intuitive:

Drag-and-drop builder

Extensive templates

Ability to scale campaigns

Quality customer support

Balancing Features and User Experience

Some potential negatives are Mailchimp’s steeper learning curve for more advanced features compared to beginner tools and its busier interface once you access the full suite of capabilities. However, leading review sites consistently rate Mailchimp highly, including 4.5 out of 5 stars on G2 and 4.7 on Capterra, cementing its reputation as an email marketing leader.

Beehiiv vs Mailchimp: Pricing Comparison

When considering the pricing comparison between Beehiiv and Mailchimp, it's essential to note that both platforms have distinct pricing structures based on different factors, making it challenging to make a direct comparison.

Beehiiv's Subscriber-Based Pricing

Beehiiv sets package prices based on the number of subscribers, offering a free plan limited to 2500 subscribers with unlimited monthly emails. For larger audiences, users can opt for one of Beehiiv's two paid packages, which come with additional features. The paid packages are recommended for those seeking to utilize these advanced features, but the option to switch is always available.

Mailchimp's Contact and Email-Based Pricing

Mailchimp charges based on the monthly contacts and emails sent. Depending on the individual client's requirements, this pricing structure could become expensive for larger audiences.

Pricing Variations Based on Business Model

The pricing structure for companies sending out monthly newsletters differs significantly from that of online stores that send daily promotions. Mailchimp offers a free plan with a 500-contact limit and limited features.

Matching Your Needs to the Right Platform

Understanding your needs and budget constraints is the key to selecting the right platform. You can decide which platform aligns best with your goals and constraints by considering the number of subscribers or contacts you have, the frequency of emails you send, and the features you require.

Beehiiv and Mailchimp offer valuable services with unique pricing models catering to user needs and preferences.

Beehiiv vs Mailchimp: Which Platform Should You Choose?

When deciding between Beehiiv and Mailchimp, it's crucial to consider your specific requirements and business objectives. Beehiiv is an excellent option for small businesses and entrepreneurs looking for an integrated platform to create:

Professional emails

Websites

Simple e-commerce stores

A User-Friendly and Cost-Effective Platform

The intuitive drag-and-drop editor, extensive templates, and bundled features make Beehiiv ideal for beginners focusing on core email and web needs rather than advanced capabilities.

It's a cost-effective, user-friendly solution.

On the other hand, Mailchimp is better suited for experienced email marketers who need more sophisticated features such as:

Advanced Email Marketing Automation

Expansive Integrations

Predictive Analytics

Marketing CRM Capabilities

The broader feature set supports complex email campaigns, segmentation, A/B testing, and cross-channel coordination, which is ideal for established businesses.

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With Feather, you can easily collaborate with your entire team during the publishing process, ensuring a cohesive and unified approach to content creation.

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