38 Best Alternatives To Mailchimp & How To Choose The Most Ideal

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Switching email marketing providers can feel overwhelming, mainly if you’ve used the same platform for years. I remember my hesitation when I decided to move on from Mailchimp. Despite my growing dissatisfaction, migrating my email list to a new platform was daunting. What if I lost subscribers in the process? What if the new platform didn’t have the features I needed? I had no clue how to set everything up or what to look for in a new email marketing system to add value in Notion newsletter.

If you’re in a similar boat, you’ll be relieved to know that you’re not alone. Many people are unsatisfied with Mailchimp and are looking for alternatives. This blog will help you understand your options so that you can find the best alternative to Mailchimp for your specific needs. One unique alternative you might consider is sending emails from Notion with Feather.

What Is Mailchimp?

Mailchimp is an email marketing and automations platform for growing businesses. The solution boasts users among more than 12 million customers worldwide who launch, build, and grow their businesses with its:

Marketing technology

Customer support

Marketing content

Data-driven recommendations

Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across:

Social media

Landing pages

Websites

Businesses use Mailchimp to drive revenue through emails:

TED Talks

Shutterstock

Boston Market

Nikon India

Founded in 2001 and based in Atlanta, with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Intuit acquired Mailchimp.

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Best Features and Benefits of Using Mailchimp

Businesses of all sizes can benefit from Mailchimp. The platform has many features that facilitate email marketing and audience management, making it versatile for your marketing needs. The tools available, from list management capabilities to customizable templates to detailed reporting features, help contribute to an all-encompassing user experience.

Mailchimp Is Easy To Use

Mailchimp has a reputation for being one of the most accessible email marketing platforms to use. Reviewers have found the user interface intuitive, enhancing the ease of creating and managing databases with tags and groups. Users have commended the visually appealing layout coupled with straightforward navigation for simplifying tasks like:

Email creation

Audience segmentation

Campaign monitoring

You’ll Love Mailchimp’s A/B Testing Feature

Some users have highlighted Mailchimp's valuable A/B testing feature, which allows for refining emails by testing different:

Subject lines

Preheaders

Send times

This feature empowers users to make data-driven decisions for successful email campaigns by providing insights into subscriber engagement preferences and optimizing content performance.

So, Why Consider Finding Alternatives to Mailchimp?

Mailchimp has become known for abruptly changing its pricing plans. What was once a widely used email marketing tool for small businesses is now becoming a liability. Public sources report that Mailchimp increases its prices by 7-14% yearly. Unfortunately, this isn't a small business-friendly strategy. As email marketing costs rise, smaller businesses must pay more for the same services or switch to a less expensive platform.

The Bigger Your Subscriber List Gets, the More Mailchimp Costs

Mailchimp’s pricing can become relatively more expensive than other email automation platforms as your subscriber list grows. Companies that want to use Mailchimp but also save money on email marketing may find themselves in a predicament when deciding whether to stick with Mailchimp or find a more affordable email marketing service.

Mailchimp's Free Plan Is Pretty Basic

While Mailchimp's free plan seems appealing initially, it only allows up to 500 contacts and 1,000 monthly emails. This is a reasonable place to start for a business just starting with email marketing. Still, the free tier needs more advanced capabilities. There’s no automated customer journey or A/B testing. Dynamic content and behavioral targeting are unavailable, and the plan only supports a single audience.

The Clunky Mailchimp Interface Is Frustrating To Use

Users frequently criticize Mailchimp's clunky, dated, and cluttered interface. This can make navigating the platform and organizing email layouts easier. An outdated design can contribute to user frustration and hinder seamless interaction with the platform.

User Reviews Are Full of Complaints

People have been sharing their experience with Mailchimp across significant review platforms, such as:

Trustpilot

Capterra

They share how overpriced and slow the platform is and how they’ve had a bad experience. One such user shared his knowledge and pointed out the glitches on the platform. If you look at independent reviews, you’ll find many complaints about:

Billing issues

Customer support

Mailchimp costs

If you’re facing the same issues, find the best Mailchimp alternatives and apps like Mailchimp for your email marketing operations.

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What To Look Out for in a Mailchimp Alternative

Easy-to-Use Editor

Creating emails shouldn’t take a degree in rocket science. When finding alternatives to Mailchimp, look for user-friendly options that help you easily create emails. A drag-and-drop editor must allow you to customize email templates without coding or design experience. You can start with a pre-designed email template and easily change every element to fit your brand and goals.

Tool With Plenty of Email Templates

While you can always build your emails from scratch, starting with an email template is much easier. Not only do email templates save you time, but they also help you create visually appealing emails that engage your audience. That’s because they are designed based on email marketing best practices. Look for Mailchimp alternatives that come with robust libraries of email templates.

A/B Testing Is Key for Improving Email Performance

When you find a Mailchimp alternative you like, take the time to explore its A/B testing capabilities. Also known as split testing, A/B testing allows you to experiment with different versions of your:

Emails

Subject lines

Content

This is to figure out the one that works best. By using this feature, you can get better results from your emails with improved open and click-through rates.

Automate Your Email Marketing

Email automation helps you send the right messages at the right time without lifting a finger. For example, you can set up autoresponders to send emails when a new subscriber joins your list. You can also create automated customer journeys based on triggers, such as user behavior or specific events. When searching for Mailchimp alternatives, look for software with powerful automation tools to streamline your email marketing.

Don’t Forget About Landing Pages

A good email marketing software should include a landing page builder that enables you to create custom landing pages for your campaigns. Landing pages are essential for converting subscribers and providing your audience with a targeted experience.

Look for Integrations With Other Tools

Today’s email marketing software shouldn’t work in a vacuum. Instead, it should play nicely with other tools you use, such as:

CRM systems

E-commerce platforms

Social media management tools

When looking for Mailchimp alternatives, check out the integrations each platform offers to make your workflow easier and your marketing more powerful.

Advanced Segmentation Makes Emails More Relevant

Segmentation is one of the most important features to look for in email marketing software. Advanced segmentation tools enable you to divide your email list into smaller, more targeted groups based on specific criteria, such as:

Demographics

Interests

Past behavior

This allows you to send more relevant and personalized content to your subscribers, leading to higher engagement rates.

Analytics Are Key to Email Marketing Success

Comprehensive reporting features are vital for tracking the performance of your email campaigns. The software should provide detailed analytics on the following:

Open rates

Click-through rates

Conversions

Other essential metrics

This is to help you make data-driven decisions and optimize your marketing efforts.

38 Best Alternatives to Mailchimp To Consider

Feather is an SEO-friendly blog and email newsletter service.

Key Features

Publish blog content and newsletters directly through Notion, with no coding or design skills required.

Automatically publish blog content written in Notion to your Feather blog.

Set up a subfolder blog (domain.com/blog) for better SEO, rather than a subdomain (blog.domain.com).

Manage your CRM and website blog entirely through Notion, offering a HubSpot-like experience.

Customize your design with custom CSS, collect emails, and access additional features.

Write on Notion and automatically publish to an SEO-friendly blog, collaborating effortlessly with your team. Feather lets you set up and send newsletters directly from Notion to your email subscribers.

Send emails from Notion with Feather. Publish your blog and manage newsletters all in one place.

2. HubSpot – Best All-in-One Marketing, Sales, and Service Platform

HubSpot offers an extensive suite of tools that go beyond email marketing to include:

Sales

Customer service

Content management

Operations

It’s ideal for businesses that need a comprehensive platform to manage complex sales funnels and customer relationships. HubSpot provides a drag-and-drop email editor and customizable templates, though these are relatively basic compared to Mailchimp. The platform excels with its built-in CRM, allowing for detailed segmentation and personalized campaigns. It also supports the following:

Automation

Forms

Popups

Landing page creation

Who Should Use It?

Businesses seek an all-encompassing platform to manage their marketing, sales, and customer service.

Pros

Up to 1,000,000 contacts stored in the free CRM

Comprehensive onboarding and support

Integrated CRM with advanced segmentation and personalization

Cons

Basic email templates compared to Mailchimp

A/B testing and advanced features are limited in the Starter plan

Steep learning curve and complex setup

3. Omnisend – Best for eCommerce Businesses

Omnisend is tailored for eCommerce, providing tools to enhance sales through various marketing channels. It features a drag-and-drop email builder with unique elements like discount blocks and product recommendations. Omnisend integrates into marketing flows:

Push notifications

Facebook messages

This allows for multi-channel automation. It also includes:

Advanced segmentation

A/B testing

Lifecycle tracking

Who Should Use It?

ECommerce businesses seeking multi-channel marketing and advanced automation features.

Pros

Strong multi-channel automation (SMS, push notifications, etc.)

Detailed sales and revenue tracking

Comprehensive segmentation and lifecycle mapping

Cons

Free plan is limited to small lists

Premium plans can be pricey

Fewer integrations compared to Mailchimp

4. ActiveCampaign – Best for Advanced Automation for Email & SMS

ActiveCampaign stands out with its advanced automation capabilities, including:

Website messaging

It features a sophisticated Automation Map for visualizing multiple workflows and over 750 pre-built automation journeys. The platform’s CRM offers extensive lead scoring and contact insights, allowing for highly personalized campaigns. While its automation features are robust, the platform can be overwhelming for beginners.

Who Should Use It?

Businesses needing advanced marketing automation and CRM features with SMS capabilities.

Pros

Extensive automation and workflow options

Advanced CRM with lead scoring and segmentation

Integrates well with eCommerce platforms

Cons

Steep learning curve

Expensive pricing model

Simplistic spam and design testing

5. Sender – Best for Creating Rich Email Templates

Sender provides a user-friendly interface with a focus on creating visually appealing email campaigns. It offers an extensive library of customizable templates and advanced automation features, including:

SMS marketing

Behavioral popups

The platform supports unlimited automations even on its free plan, making it accessible for startups and small businesses.

Who Should Use It?

Small businesses and startups looking for a user-friendly email marketing solution with robust template options.

Pros

Easy-to-use email builder with responsive templates

Affordable pricing with unlimited automations on the free plan

Advanced segmentation and personalization

Cons

Branding on the free plan

No landing page builder

Basic compared to more feature-rich platforms

6. Brevo – Best for Easy Segmentation and Personalization

Brevo offers a versatile platform that combines email marketing with SMS and transactional emails. It features a visual workflow editor for building complex automation paths and supports various communication channels, including WhatsApp. While strong segmentation and personalization options exist, advanced analytics and A/B testing are only available on higher-tier plans.

Who Should Use It?

Businesses need a comprehensive email, SMS, and transactional messaging solution with easy segmentation.

Pros

Multi-channel marketing (email, SMS, WhatsApp)

Visual workflow editor for automation

CRM and landing page builder included

Cons

Limited advanced reporting and analytics on lower-tier plans

No A/B testing on the Starter plan

Deliverability issues reported

7. GetResponse – Best for Building Sales Funnels

GetResponse excels with its pre-built sales funnels and comprehensive marketing features, including:

Email marketing

Landing pages

Webinars

The platform supports a variety of customization options and advanced segmentation. Its standout feature is the conversion funnels, designed to streamline lead generation and sales processes, though it can be costly.

Who Should Use It?

Businesses looking for a robust tool to build and manage sales funnels and lead generation strategies.

Pros

Pre-built sales funnels and AI content recommendations

Website builder and landing page creator

Advanced segmentation and customization options

Cons

Expensive compared to other options

Marketing automation is limited on lower plans

Some features are only available at higher pricing tiers

9. Constant Contact – Best for Simple Email Campaigns

Constant Contact is designed for straightforward email marketing needs with an easy-to-use platform. It offers a wide range of email templates, though they may appear outdated. The tool supports:

Basic automation

List building

Social media marketing

This makes it suitable for users who need essential email marketing features without complexity.

Who Should Use It?

Users who require a simple, user-friendly email marketing tool with basic automation and list-building features.

Pros

Great for event invitations, registrations, and surveys

Good email deliverability rates

Includes list-building tools and social media marketing options

Cons

Outdated email templates

A/B testing is limited to subject lines

Lacks advanced automation features on lower plans

10. MailerLite – Best Free Mailchimp Alternative

MailerLite offers a robust free plan with essential email marketing and automation features. It includes:

Visual automation builder

Pre-built content blocks

Tools for selling digital products

While the free plan is generous, advanced features and custom HTML editing are only available on higher plans.

Who Should Use It?

Freelancers, non-profits, and small businesses are looking for a powerful free email marketing solution.

Pros

Generous free plan with 1,000 subscribers and 12,000 monthly emails

Easy-to-use email editor with pre-made content blocks

Visual automation builder and popups

Cons

Advanced automations are limited to higher-tier plans

Custom HTML editor is only available on the most expensive plan

Lengthy approval process for deliverability

11. AWeber – Best for Creating AMP Emails

AWeber is a user-friendly platform for creating interactive AMP emails. It includes a smart email designer that uses brand assets to create templates and offers behavioral automation. Although it has multiple mobile apps for managing campaigns, its email deliverability and advanced features might not match Mailchimp's.

Who Should Use It?

Users who need advanced email design features, particularly AMP emails, and prefer having phone support.

Pros

Smart Designer for creating branded email templates

Supports interactive AMP emails and link previews

Phone support available on all plans

Cons

Unsubscribed contacts still count toward billing

Lack of more advanced features compared to other platforms

Email deliverability issues reported

12. Klaviyo

ECommerce businesses favor Klaviyo due to its advanced A/B testing and detailed analytics features. It excels in providing insights into campaign performance and customer behavior, allowing users to make data-driven decisions. Klaviyo's platform is designed to enhance personalization and optimize email marketing efforts, making it a valuable tool for businesses focused on increasing conversion rates and refining their marketing strategies.

13. DRIP

DRIP is explicitly tailored for eCommerce businesses, offering deep integrations with online stores and personalized customer journeys. Its features include advanced automation and segmentation tools that help eCommerce brands deliver targeted messages and drive sales. DRIP’s focus on eCommerce makes it a strong contender for businesses looking to enhance their online sales strategies through email marketing.

14. SendGrid

SendGrid is renowned for its expertise in transactional emails, making it an excellent choice for developers and businesses with specific technical requirements. The platform excels in delivering reliable email infrastructure for transactional messages such as:

Order confirmations

Password resets

SendGrid’s focus on deliverability and scalability ensures that critical emails reach their destination efficiently and effectively.

15. Mailjet

Mailjet offers real-time collaboration on email templates, beneficial for teams working together on email campaigns. Its collaborative features enable multiple users to work on the same project simultaneously, improving workflow and efficiency. Mailjet’s emphasis on team collaboration makes it a suitable option for businesses with larger marketing teams or those that require coordinated efforts in their email campaigns.

16. Flodesk

Flodesk is known for its visually appealing email designs and simplicity. The platform is popular among creatives and small businesses for its easy use and beautiful email templates. Flodesk’s focus on design and user experience makes it an attractive option for those who prioritize aesthetics in their email marketing efforts while benefiting from a straightforward and intuitive interface.

The Newsletter Plugin is a WordPress plugin that simplifies email marketing directly from your site. It is particularly suited for bloggers and small business owners who prefer an integrated approach to managing their email campaigns. The plugin’s ease of use and integration with WordPress make it an ideal choice for users who want to handle email marketing from within their existing website platform.

18. ConvertKit

ConvertKit is designed with content creators in mind, offering powerful automation and list management tools. The platform’s features are tailored to support creators in building and nurturing their audience through personalized email campaigns. ConvertKit’s automation capabilities and subscriber management tools provide creators with the resources needed to engage their audience and grow their business.

19. Sendlane

Sendlane is known for effective mailing list management, ease of use segmentation options, and advanced features of automation tools compared to Mailchimp. It is an ideal choice for:

Digital marketers

eCommerce platforms

Unlike Mailchimp

Sendlane solely caters to the needs of small to medium-sized e-commerce businesses. Although it is a bit expensive, it is worth a try.

20. SendFox

SendFox is an email marketing solution specifically for content creators. It was created by the Sumo family, who also created the famous AppSumo. So, if you are a content creator, SendFox has you covered. It also provides affiliate marketing services. Unlike many other tools, SendFox's interface is super clean and doesn’t feel overwhelming, and this was one of the features we focused on when looking for a Mailchimp alternative.

Key Benefits of Using SendFox

Ideal for creating simple and beautiful emails without extra graphics or images.

Perfect for brand creators on YouTube and Instagram who need a website.

Allows you to build a formidable subscriber list with landing page sites created exclusively for you.

Offers affiliate marketing opportunities to earn extra income by referring SendFox to others.

Great choice for content publishers and bloggers, starting with a free forever plan.

21. Engagebay

EngageBay is not a long-term player in this field but is an affordable and friendly solution that offers features like:

Sales

Marketing

Service tools, all in one

From one single dashboard, you will be able to manage and understand many operations, from email marketing automation to automating your key processes.

Advantages of Using CRM for Customer Engagement

Build stronger customer relationships with CRM.

Access a variety of landing page templates designed to attract and convert customers into leads.

Engage with customers in real-time using the free live chat feature, enhancing reliability as a partner.

Easily update others about new launches or services through the platform.

Utilize SMS and email campaigns to nurture leads and send personalized emails based on behavior.

Segment leads based on their lead score to identify the best-qualified leads, improving conversion rates.

22. SendX

The last tool on our list is SendX. It is a relatively new player and is less popular than email marketing giants like MailChimp. Still, this flexible tool is worth trying because of its simple and easy-to-use features. SendX doesn’t try to do many things, so its primary focus is to provide well-rounded email marketing features. All of this is available at a lower price and offers many features.

Why SendX Is Ideal for Small Business Owners and Ecommerce Websites

Perfect for business owners and ecommerce websites that prefer straightforward email newsletter templates and designs.

Offers a range of well-designed email templates, making it easy to create professional-looking emails.

Includes various list-building tools for efficient contact management.

Provides tools to manage customer data effortlessly.

Well-suited for small business owners looking for an easy-to-use email marketing solution without needing advanced segmentation options.

SendX also offers a range of web forms, such as:

Sign-up forms

Opt-in forms

Landing pages

Conversion tracking

Zapier integration

Pop-ups that you can use to expand your contact base

The customer support experience is also excellent and friendly. You can get email, live chat, and phone support.

23. Zoho Campaigns

Zoho Campaigns is one of the best Mailchimp alternatives when it comes to value for price. Along with Mailchimp, Zoho Campaigns offers a free forever plan. Where the two differ is that Zoho’s free plan is limited to 6,000 emails per month—which is far more than Mailchimp’s free plan at 1,000 per month. Nevertheless, Zoho’s free plan has a contact limit of 2,000—which is 500 more contacts than Mailchimp’s limit of 500 contacts.

User-Friendly Email

Similar to Mailchimp, Zoho Campaigns offers users an easy-to-use drag-and-drop template editor and a library of pre-designed, responsive newsletter templates. It also has a basic template layout that makes it easy to create newsletters. Email marketing is unlimited with Zoho Campaigns, and you can also do A/B testing.

Its robust features also include:

Contact management

Segmentation of mailing lists

Bulk segments

Customizable sign-up and pop-up forms and topics

You can also score contacts and personalize emails with Zoho Campaigns. Built-in workflow templates and autoresponders make email marketing automation easy.

24. Campaigner

Campaigner is an excellent email marketing service for businesses that want to automate their marketing tasks using advanced tools. It offers many features, including:

A/B testing

Unlimited email sending

Drag-and-drop editor

Static segment sampling

Granted, if you’re looking for a cheaper Mailchimp alternative, Campaigner costs $10 less monthly for 5,000 contacts.

Unlike Mailchimp, custom plans may have setup costs, as they typically require custom integration and more extensive training and implementation. Yet, the company offers a free trial and a variety of support resources to help you get started.

25. Benchmark

Is Benchmark a good Mailchimp alternative? Focusing on international markets with a presence in 15 countries worldwide, Benchmark’s paid plans place them in the middle-to-high end compared to other email marketing software. Unfortunately, their advanced features aren’t as impressive as others, but they are worth considering for their free plan.

26. Adobe Marketo Engage

Adobe Marketo Engage is a comprehensive marketing automation platform designed for large enterprises. It offers:

Advanced lead management

Email marketing

Analytics features

This platform provides robust tools for complex marketing needs.

27. MoEngage Customer Engagement Platform

MoEngage is a customer engagement platform that specializes in multi-channel marketing automation. It provides personalized experiences across email, mobile, web, and social channels and allows for seamless campaign management across multiple channels, enhancing customer reach.

28. Elastic Email

Elastic Email offers a flexible and cost-effective solution for email marketing, known for its robust email API and scalability. It is particularly suitable for businesses that need to send a large volume of emails.

29. VerticalResponse

VerticalResponse is an email marketing platform tailored for small businesses and non-profits, offering straightforward tools for creating and managing email campaigns. It offers a simple, intuitive email editor designed for users without technical expertise and integrates with social media platforms to extend the reach of email campaigns.

30. iContact

Like MailChimp, iContact is one of the oldest email marketing services after Campaign Monitor (offers a world view map) and has many user-friendly features on its plate. This tool caters to marketing tools explicitly to small businesses as well as professional internet marketers. Like all other tools, iContact offers fundamental marketing features to manage your email marketing campaigns, like:

Drag-and-drop HTML email editor

Reporting tools

Email analytics

Segmentation tools, to name a few

31. ZagoMail

With its top-notch automation features, Zagomail truly shines. Think of it like a digital postman, delivering the right messages at the right time. Isn’t it amazing to effortlessly manage email campaigns?

It’s as if you’re the maestro of your symphony, syncing each note perfectly. Plus, the veritable Sherlock Holmes analytics tool unveils the mysteries of your audience's behavior. For a flawless emailing experience, Zagomail is your go-to alternative to Mailchimp!

32. Gumbamail

Imagine an email marketing platform as intuitive as a friendly chat over coffee. This tool

isn’t just powerful; it’s like having a digital marketing assistant in your pocket. Gumbamail turns the email marketing world into a walk in the park with the following:

Ultra-responsive templates

Killer automation

Insightful analytics

Bursting with functionality, Gumbamail hits the sweet spot as a new Mailchimp alternative!

33. Mailmodo

Through Mailmodo, you can send interactive AMP emails that enable your customers to:

Engage

Click

Purchase right within the email

There is no more redirection to websites, just a seamless user experience. It’s like transforming traditional mail into a multi-functional and efficient Swiss Army knife. Mailmodo is turning the tables on Mailchimp's similar tools list.

34. Acumbamail

Acumbamail, like a fresh contender in the boxing ring, delivers punchy versatility compared to Mailchimp, the reigning champ. It provides a more intuitive interface that feels like a friendly chat rather than a formal meeting. Offering robust email marketing services, Acumbamail matches Mailchimp, yet surprisingly, it provides affordable pricing and multilingual support.

35. Mailercloud

MailerCloud is a refreshing alternative to Mailchimp, acting like your personal email marketing sidekick. It’s as if you’ve hit a goldmine in a land often dominated by pricier giants with its:

User-friendly interface

Robust analytics

Affordable pricing

Picture Mailchimp, simplified and optimized, like swapping a complicated coffee machine for a barista who knows how you like your brew!

36. SendingBee

SendingBee shines as an intuitive email marketing solution, presenting an ease of use that outshines Mailchimp. It’s like having a personal digital marketing assistant minus the steep learning curve. With its fluid interface and customizable features, SendingBee delivers on personalization, marrying simplicity with versatility in a way that feels uniquely human and accessible.

37. SendgoMail

Unlike Mailchimp, SendgoMail takes simplicity and versatility to the next level. Ever feel like you’re juggling chainsaws managing email campaigns? With SendgoMail, it’s more like juggling feathers!

Offering intuitive design tools, intelligent analytics, and exceptional deliverability rates, SendgoMail is the perfect partner for your email marketing journey. Now, doesn’t that sound like a breath of fresh air?

38. ActiveTrail

A Robust Contender in the Email Marketing Arena Regarding email marketing solutions, ActiveTrail stands out as one of the most efficient and user-friendly Mailchimp alternatives in 2024. With its intuitive interface and many features, ActiveTrail is not just another name in the list; it’s a game-changer.

When Should You Consider Mailchimp Alternatives

Several circumstances may trigger the decision to switch from Mailchimp to another email newsletter service. If you are nearing the limits of your Mailchimp free plan, or if you have just upgraded to a paid plan and noticed a sudden increase in your monthly subscription, it might be time to look for a Mailchimp alternative.

Your Budget is Tight

Mailchimp's pricing structure is one of the most minor favorite features among users. The company recently changed its pricing plans, and now, instead of charging by the number of subscribers, it charges based on the total number of contacts.

If you have duplicated email lists, your costs will increase as you add more contacts. And, if you don't regularly clean up your lists, you could pay a small fortune just to have an email marketing service. To stick to a budget, look for an email newsletter service with better pricing policies.

You Need Advanced Email Marketing Automation

If you want to get the most from your email marketing campaigns, you’ll need automation. The problem? Mailchimp offers no email automation features on the free plan. That’s a huge disadvantage, especially compared to its more generous competitors. You might want to look elsewhere if you need campaigns based on user behavior (e.g., on your website), split tests, and advanced workflows.

You Want To Manage Multiple Mailing Lists

Mailchimp isolates each contact list from the others. This limits your flexibility, creativity, and precision for complex email marketing campaigns. For example, if user X belongs to two of your mailing lists, they will appear as subscribers twice. There is no good way to merge lists or create interdependencies between them.

You Want To Set Up Dynamic Landing Pages and A/B Test Them

Some email marketers like creating particular pages to send users once they click a specific link. These pages can offer tailored content and act as a powerful sales funnel or segmentation tool. Mailchimp's landing pages are basic and do not offer A/B testing or personalized dynamic content.

You Need a Robust Yet Affordable CRM Software

Collecting subscribers is one thing, but managing clients, companies, and deals is another. As you probably know, things can get messy quickly if you don’t have a good sales and marketing tool to help you manage these processes. Keeping all your marketing and sales contacts in one place will save you a lot of time. Though Mailchimp claims to offer CRM features, these scratch the surface, and no pipeline management features are included.

You Need Strong Data Privacy

Mailchimp isn't the most data protection-conscious company. For example, a short while back, they suddenly announced that they would deactivate the double opt-in feature for all customers. After an outcry from (mainly) EU-based customers, they retracted the change. Customers from Europe also usually prefer to store their data inside an EU country, which Mailchimp doesn't offer.

Choosing the Best Alternative To Replace Mailchimp

Mailchimp was once the best choice for a cost-effective email marketing service. But a few recent pricing changes have made it much less affordable. Although Mailchimp is still a decent email marketing platform, there are alternatives (even free ones) that will work perfectly well for you; it's just a case of establishing what you need in your email marketing strategy.

For users with small subscriber numbers who want a simple and free solution, Mailchimp is one of the better platforms. Now that you can no longer schedule emails on the free plan or set up automations, and the email templates are outdated, a free Mailchimp alternative may be better.

If you want quality features with a smaller price tag, it’s worth investigating other companies such as:

MailerLite

Brevo

Moosend

They are all really good value-for-money email marketing platforms.

Nevertheless, if you’re a power user, you should look to ActiveCampaign or GetResponse to create complex automations that react to your subscribers' behavior.

Blogging Workflow with Feather and Notion

Need a more efficient platform to start a blog or newsletter? Try Feather's Notion to the blog platform. With Feather, you can use Notion as your CMS while having your blog published on Feather. By running all your business and content on Notion, you can enhance productivity and not have to switch between tools to run your blog and newsletter, which is more resourceful and efficient.

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Send Emails From Notion and Go From Notion to Blog With Ease Today with Feather

Feather is an SEO-friendly blog platform allowing you to publish content through Notion without coding or design skills.

Feather enables companies to write blog content on Notion and automatically publish it to their Feather blog. They can set up a Subfolder blog (domain.com/blog instead of blog.domain.com) and manage all their CRM and website blog tasks through Notion. This service is ideal for users who want to boost their SEO performance. Feather lets users: