Flodesk vs Mailchimp, Which Email Tool Is Right For Your Business?

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Do you need help to choose between Flodesk and Mailchimp for your Notion newsletter? Email marketing platforms are vital in reaching your audience effectively and growing your online presence. This article will guide you through the comparison of these platforms to help you decide which one best suits your needs!

Feather's send emails from Notion, can be a valuable tool to streamline your email marketing efforts and help you conquer your objectives, such as comparing email marketing platforms like Flodesk and Mailchimp.

Flodesk vs Mailchimp At A Glance

Imagine marketing your products on an owned channel without relying on algorithms and communicating with each customer individually while reaching an audience of thousands at once.

The Growing Importance of Email Marketing

This is the promise of email marketing, a market predicted to reach no less than $17.9 billion by the end of 2027. But you can't do effective email marketing without an email marketing tool. With over 13 million users, Mailchimp is one of the world's most popular, most user-friendly email marketing platforms on the market.

Flodesk and Mailchimp are two heavyweights in the world of email marketing platforms. Each offers unique features and benefits that cater to different business needs.

Mailchimp: The All-In-One Email Marketing Platform

Mailchimp boasts an impressive user base of over 13 million. This popular platform offers a wide range of marketing features, making it an all-in-one solution for businesses looking to manage email campaigns and other marketing initiatives. One of the standout features of Mailchimp is its user-friendly interface, which allows users to navigate the platform with ease.

Pricing is based on the number of subscribers, making it a scalable option for businesses of all sizes. Mailchimp's paid tiers offer:

Advanced email marketing

E-commerce

Social media and more

This platform is ideal for businesses looking for a comprehensive email marketing tool with many features.

Flodesk: The Design-Forward Email Marketing Solution

Flodesk is renowned for its design-forward approach to email marketing. This platform is celebrated for its stunning email designs that can help businesses stand out in crowded inboxes. Flodesk's user-friendly workflow automation simplifies managing email campaigns, making it an attractive option for companies looking for an intuitive and straightforward email marketing tool.

Flodesk offers transparent flat-rate pricing, which can benefit businesses looking to avoid surprises in their monthly bills. While Flodesk may lack the extensive feature set of Mailchimp, its focus on design and user experience makes it an excellent choice for businesses looking to create visually appealing and engaging email campaigns.

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What Is Flodesk?

Flodesk is an email marketing platform that empowers businesses, entrepreneurs, and creatives to create visually stunning and engaging email campaigns. It offers a refreshingly user-friendly interface and a wide range of beautifully designed templates. Flodesk is a relatively new platform that officially launched in November 2021.

Flodesk has become one of the most popular email marketing platforms in recent years.

It has a strong reputation for being user-friendly and is aimed at beginner email marketers.

The platform has an intuitive user interface with basic but powerful features.

It also offers excellent support, making it a great option for anyone just starting out in email marketing.

What Is Mailchimp?

Mailchimp is a robust email marketing platform that offers a wide range of features tailored to businesses of all sizes. Founded almost two decades ago, Mailchimp has become one of the market's premier email marketing tools. Integrating multiple functions such as:

Managing mailing lists

Creating visually appealing campaigns

Automating emails

Tracking campaign performance

Mailchimp has become a powerful ally in any marketing strategy. With several resources, Mailchimp can help you create personalized emails that resonate with your customers and drive engagement. If you're looking to revolutionize your email marketing strategy, Mailchimp is an excellent place to start.

Why should you use Mailchimp?

Mailchimp is a one-stop shop for all your email marketing needs, offering a variety of tools to help you design and implement a successful email campaign. Mailchimp has everything you need to create eye-catching, compelling emails, whether a small business owner or a large enterprise.

With all the tools you need in one place, Mailchimp makes it easy to craft engaging, personalized emails that resonate with customers and drive action. Consider leveraging Mailchimp's powerful marketing tools to take your email marketing strategy to the next level.

How does Mailchimp help your business?

Mailchimp provides businesses with the resources to create engaging, personalized emails that resonate with customers and inspire action. Whether you're a small business or a large enterprise, Mailchimp has the tools you need to design and send effective email campaigns.

With Mailchimp, you can:

Create customized email campaigns that fit your business needs and drive customer engagement.

Measure the success of your campaigns and make data-driven decisions moving forward.

If you're looking to supercharge your email marketing strategy, Mailchimp has the tools you need to succeed.

Seamless Blogging and Emailing with Feather

Run your blog and newsletter with Feather today — create a new account and send emails from Notion or go from Notion to blog in minutes!

Flodesk vs Mailchimp: Detailed Feature Comparison

User Experience

Mailchimp’s services are designed considering that the user base will consist of professionals who are well-versed with the technicalities of email marketing. Thus, Mailchimp provides more complex and advanced features that experts use. Mailchimp has a notoriously tough learning curve, and even users who love Mailchimp complain about its operations being too clunky and complicated.

Combined with complex back-end systems requiring thorough knowledge about those and embedded forms needing a lot of work to get right, using Mailchimp will be a challenging experience for any average user.

Flodesk, on the other hand, followed Apple’s philosophy and made everything as user-friendly and seamless as possible, like:

Drag-and-drop editing

High levels of easy customizations

Ability to use web fonts

The easy and intuitive learning curve

They also offer analytics that are easy for beginners to understand and follow. However, their offering lacks advanced features such as A/B testing, drip campaigns, etc., which large enterprises may find lacking.

Performance Comparison

Mailchimp is available on both mobile and web. In contrast, Flodesk has yet to offer users the ability to track performance remotely from their smartphones. The former understands the importance of mobile apps and the constant need to mail, track, and analyze data, while the latter has yet to give its users that advantage.

While Mailchimp has become bulky over time, it is still one of the most user-friendly email marketing tools. Flowdesk also performs well, but it is a new product in the market and needs to catch up!

Automation

Automations carry out specific actions automatically in response to a trigger event and are incredibly time-saving. For instance, you may program an automated to send members a welcome email as soon as they sign up for your list.

Being a veteran email marketing service provider, Mailchimp offers more than 100 pre-built automation in Mailchimp, referred to as journeys. You can design automated customer journeys with the customer journey builder (available only with Standard and Premium accounts).

Limited Automation Capabilities of Flodesk

Flodesk offers only four simplistic pre-built automation called workflows. They can only handle one trigger event at a time, usually when a subscriber fills out your signup form and gets added to a segment.

Flodesk's automation has very limited features besides sending automated emails. For example, it does not allow you to add or remove contacts from your email list, and you cannot update information on a subscriber’s profile.

Mailchimp's Advanced Automation Features

Mailchimp offers many advanced features compared to its competitors, including preventing the processing of contacts that don’t fulfill specific requirements and conducting different actions for varying contact percentages for A/B testing reasons.

Mailchimp's customer journey builder offers a greater variety of automation activities. You can configure your customer journeys, for instance, to:

Unsubscribe a contact

Change a contact’s details

SMS your contacts

Integrations

Integrating your apps is necessary to ensure a seamless operation. Both email marketing tools offer the ability to connect your platform with other applications, including:

eCommerce software

Social media networks

CRM and more

When it comes to integrations, you can find native (through API) and non-native ones. The difference is that non-natives require a third-party tool such as Zapier.

Flodesk’s email marketing tool allows you to connect your platform through it or integrate directly with Shopify. Mailchimp, on the other hand, offers integrations with many different apps, including:

Analytics

Social media

Customer service

WordPress

eCommerce

Forms and so on

Analytics

MailChimp and Flodesk provide the tools to track your email campaigns' performance, improve deliverability, and offer actionable insights to grow your business. However, Mailchimp has much more data.

For instance, Flodesk helps track:

Bounced emails

Unsubscriptions

Sent emails that were marked spam

The device used by the recipient while opening the email.

Meanwhile, Mailchimp provides you with all the basics and more. Some of these metrics are:

Email open rate ( your average vs industry average)

Click rate (unique plus total)

Subscribers with the most opens

Performance of social media handles (tweets, Facebook likes, etc.)

Demographics, engagement, geographical regions

Segmentation

Segmentation refers to the process of grouping your subscribers into different categories based on shared characteristics. For example, you can have:

One segment of subscribers who live in the same city

Another segment of subscribers who downloaded a particular lead magnet.

Segments help you organize your email list. They also help you tailor relevant email content for different groups of subscribers so they engage with your emails more. Many email marketing platforms, including Mailchimp, will automatically add (and remove) subscribers from segments as and when they fulfill (or no longer fulfill) that segment’s characteristics.

Dynamic Segmentation with Mailchimp

For instance, if you’ve set up a segment of subscribers who signed up for your emails within the last 180 days, the segment will automatically remove subscribers from itself if it has been more than 180 days since they signed up. This way, your segments will always be updated whenever you want to email the subscribers.

Basic Segmentation with Flodesk

Flodesk’s segments are more primitive. The platform can automatically add subscribers to a segment when they sign up to your email list. You can manually add subscribers by importing a CSV file or selecting certain subscribers from your email list.

After that, though, these subscribers will permanently stay in your segment unless you take steps to remove them by:

Manually selecting subscribers to remove from the segment

Setting up an automation that removes subscribers from the segment

This option is also weird because Flodesk automations are generally triggered by the adding of a subscriber to a segment. So, you’d need to add a subscriber to a segment before you can remove them from another. As a result, managing the subscribers in your Flodesk segments can be more troublesome.

Use of AI

Mailchimp has evolved into an all-in-one marketing platform that offers much more than just email marketing. For example, Mailchimp marketing plans include free website and landing page tools to build your online presence. You could provide services with people book directly from your website via a scheduling tool or start selling products by integrating email seamlessly with a commerce partner like Shopify to create AI-powered customer segments based on their lifetime value and likelihood to purchase.

On a similar note, it's worth highlighting that Mailchimp uses AI extensively to create better content and improve campaign performance:

Email Content Generator uses GPT AI technology to create email campaigns based on industry, marketing intent, and brand voice.

Content Optimizer analyzes your campaigns and provides personalized suggestions on what to improve.

Dynamic Content lets you write one dynamically customized email for all audience contacts.

Send Day and Time Optimization finds the best sending day and time to engage with your subscribers.

Customer Support

Flodesk has become well-known for offering excellent customer support. You can contact their support team by email; they usually respond quickly. There is also a Flodesk Insiders' Facebook group where you can ask questions and share tips on email marketing. Questions are usually answered promptly by more experienced users or the group admins. Flodesk also has a comprehensive help section on its website. Here, you will find easy-to-follow guides and tutorial videos to help you get the answer you need when you need it.

On the other hand, Mailchimp gives a variety of support options, including:

Mailchimp assistant

Email support

24/7 chat support

Weekday phone support

The catch is, that some of these support options are only available on paid plans. Free plans have access to the Mailchimp assistant and email support. All paid plans give you access to 24/7 chat support. Phone support is only available on the Marketing Premium plan. The blessing here is that Mailchimp is such a widely used software that you could google the issue that you're having and find multiple support articles on other websites.

Mailchimp vs Flodesk: Pricing Comparison

Flodesk has a straightforward pricing plan: $38/month (or $420/year) for unlimited emails, subscribers, and access to all features. There's no free plan, but the 30-day free trial lets you check everything Flodesk offers—no credit card required.

Mailchimp is much more complicated. It has several tiered pricing plans based on the number of contacts and range of features.

The Free plan has limited functionality, with 1,000 emails sent per month.

The Essentials plan includes testing and scheduling functionality with 5,000 monthly email sends for $13/month.

The Standard plan adds optimization tools and enhanced automation with 6,000 monthly email sends for $20/month.

But those prices quickly shoot up as you add more subscribers. For example, the Standard plan jumps to $60/month for 2,500 contacts. If you want unlimited features and contacts—like Flodesk—the Premium plan starts at $350/month. So, what features you're looking for and how many contacts you have will determine your platform and pricing plan.

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Flodesk vs Mailchimp: Which Platform Should You Choose?

After looking at their features, user experience, integration, support, and pricing structures, both tools have strengths and weaknesses.

Flordesk

Flodesk is a straightforward service that can power up your eCommerce business with dedicated tools in the checkout plan. Nevertheless, more functionality may be needed for companies that want to improve their marketing and sales.

Mailchimp

Mailchimp is more advanced and suitable for more industries. It offers complex workflows, advanced features, and more pricing options. However, it will be pricier than Flodesk if you have large email lists. If you want the best of both worlds, consider getting a powerful, easy-to-use, and affordable alternative.

Publish and Distribute Content Directly from Notion with Feather

Also, can you run your newsletter directly from Notion? Feather is an SEO-friendly blog and email newsletter service that allows you to publish blog content and a newsletter through Notion. It requires no coding or design skills. Feather allows companies to write blog content on Notion and automatically publish it to their Feather blog. Our platform allows you to set up a newsletter site and send newsletters to your email subscribers directly from Notion.

Before making a decision, consider your specific business needs and goals. Take advantage of free trials to test each platform and see which one best fits your marketing needs. Remember, the right tool can significantly impact your marketing efforts, so choose wisely.

Send Emails from Notion and Go From Notion to Blog With Ease Today with Feather

Feather is an ingenious platform that seamlessly integrates with Notion, enabling users to publish blog content and newsletters without coding or design skills. Feather is an SEO-friendly blog and email newsletter service that enables companies to write blog content on Notion and automatically publish it to their Feather blog.

SEO Advantages with Subfolder Blogs

Along with facilitating the easy publication of blog content, Feather offers additional benefits, such as setting up a Subfolder blog (domain.com/blog instead of blog.domain.com), which is preferred for SEO reasons.

Streamlined Content Management with Notion Integration

Feather provides the HubSpot experience through Notion by allowing users to manage all of their CRM and website blog management through Notion, offering a comprehensive solution for businesses looking to streamline their operations.

Customization and Functionality for Creator

Users can also customize the design of their content with custom CSS, collect emails, and enjoy many more handy features. With Feather, users can create blog content on Notion and automatically publish it to their SEO-friendly blog, enhancing team collaboration during the publishing process.

In addition to facilitating blog content publication, Feather also allows users to set up and send newsletters to email subscribers directly from Notion. This feature streamlines managing email marketing campaigns by enabling users to draft and send newsletters seamlessly from Notion, ensuring efficient communication with their subscribers. With Feather, users can:

Create a new account

Run their blog and newsletter

Send emails directly from Notion

The platform simplifies the newsletter creation and distribution process, providing a convenient solution for businesses looking to enhance their email marketing efforts.

Feather offers a user-friendly solution for businesses looking to manage their blog content and newsletters efficiently. By integrating with Notion, Feather provides a seamless experience for users to create blog content and newsletters without needing advanced technical skills. Whether you want to streamline your blog publication process or enhance your email marketing efforts, Feather offers a versatile solution that caters to your needs.

Run your blog and newsletter with Feather today, and enjoy the convenience of managing your content and email campaigns. Create a new account and start sending emails from Notion or turn your Notion content into a blog in minutes with Feather.