Convertkit vs Activecampaign, Which Tool Should You Use For Email Marketing?

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Do you need help deciding whether ConvertKit or ActiveCampaign is better for your Notion newsletter? This blog will compare these tools to find the best fit for your email marketing needs.

Feather’s send emails from Notion might be the missing piece to help you achieve your goals faster and more efficiently.

Convertkit vs. Activecampaign at a Glance

When comparing ConvertKit and ActiveCampaign, it's essential to consider each platform's unique strengths and weaknesses. ConvertKit is ideal for solo creators looking to grow their email list effectively. It offers unique monetization tools, making it the best choice for one-person businesses such as:

Authors

Musicians

Solo entrepreneurs

ActiveCampaign, on the other hand, is best suited for businesses with complex needs, including eCommerce and high-ticket sales. While the platform may be relatively pricey, it provides the following:

World-class email marketing

Sales automation

CRM capabilities all in a single platform

Convertkit Overview

ConvertKit has gained popularity recently due to its user-friendly interface and unique features designed for content creators. It offers a variety of customizable forms and landing pages to help grow your email list effectively.

ConvertKit provides advanced targeting and automation options, segmenting your subscribers based on their:

Interests

Behaviors

Actions

This can help you send your audience more personalized and relevant emails, leading to higher engagement rates. ConvertKit offers a visual automation builder that allows you to create complex automations without writing a single line of code.

Activecampaign Overview

ActiveCampaign is a powerful email marketing platform offering advanced features tailored to complex business needs. In addition to email marketing, ActiveCampaign provides CRM and sales automation functionalities, making it an all-in-one solution for companies looking to manage their customer relationships and automate their sales processes.

ActiveCampaign's CRM capabilities allow you to:

Store detailed information about your contacts

Track their interactions with your brand

Segment them based on various criteria

ActiveCampaign offers a visual automation builder that allows you to create sophisticated automation workflows to nurture your leads and customers effectively.

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What Is Convertkit?

ConvertKit was created in 2013 by blogger Nathan Barry to provide a creator-friendly email marketing solution. This platform has attracted over half a million users, offering an easy-to-use platform with essential tools to engage and convert audiences. ConvertKit stands out due to its unique features like:

Digital product

Subscription sales

Newsletter referral system

What Is Activecampaign?

ActiveCampaign is one of the leading marketing automation platforms available to businesses today. Its combination of email marketing, automation, and customer relationship management capabilities provides a comprehensive suite of tools to help companies grow and succeed. But what sets ActiveCampaign apart from its competitors, like Convertkit? Let's find out.

ActiveCampaign: A Brief History

ActiveCampaign was founded in 2003 with the primary goal of providing small and mid-sized businesses with a powerful and flexible solution for their needs:

Marketing

Sales

Over the years, ActiveCampaign has evolved into a strong platform with a wide range of features and integrations, making it a leading solution for businesses of all sizes. With over 145,000 users, it has become a vital player in the marketing automation industry.

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Feather is an SEO-friendly blog and email newsletter service that allows you to publish blog content and newsletters directly from Notion.

Benefits of Using Feather With Notion

Ideal for companies needing a straightforward solution for publishing blog content

Manages CRM tasks through Notion

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Convertkit vs Activecampaign: Detailed Feature Comparison

Ease of Use and Editors

ConvertKit is designed with simplicity in mind, making it easier to navigate for beginners or those who prefer a straightforward interface. Its plain-text editor is basic, and while it does offer a more updated editor with additional content options, it lacks advanced formatting and interactivity features. This might be limiting if you want to create visually rich emails.

ActiveCampaign, on the other hand, provides a more advanced drag-and-drop editor that simplifies the creation of visually appealing emails without coding. Its user-friendly editor offers features like:

Saving custom blocks

Collaborative editing

A Balancing Act

ActiveCampaign’s extensive options and autosave feature can overwhelm new users, who might need to navigate numerous changes to undo recent edits. Yet, if ease of use is your priority, ConvertKit’s more straightforward interface might be preferable, whereas ActiveCampaign’s advanced editor is better suited for creating detailed, visually rich emails.

Form and Landing Page Creation

ConvertKit

ConvertKit strongly emphasizes supporting content creators. This focus has led them to put a lot of work into making signup forms and landing pages as user-friendly as possible, both for the creator and the end-user.

ConvertKit offers a huge selection of templates for both signup forms and landing pages. All sections of the signup forms are customizable, and the landing pages are built using the same drag-and-drop interface as the email creator.

ActiveCampaign

ActiveCampaign makes it easy to build high-converting landing pages with a combination of their on-trend templates and the easy-to-use drag-and-drop builder. You can customize the templates to be more on-brand or start from scratch to build your own so that they look like part of your existing website.

In ActiveCampaign, you can choose from over 40 templates and create unlimited landing pages. Both ConvertKit and ActiveCampaign offer a wide variety of templates.

Integrations

ConvertKit offers over 70+ native integrations, including some of the biggest brands like:

Shopify

Teachable

Instagram

Integrations are easy to set up and provide much extra functionality, including the ability to sell digital products through the platform.

ActiveCampaign has a vast selection of native integrations available within its platform. These include almost all the most widely used platforms, so finding what you need shouldn't be difficult. Integrations include:

Facebook

Google Analytics

WordPress

WooCommerce

Shopify

PayPal

This allows you to take payment on landing pages or use the platform to create your store. While there is a wide variety of built-in integrations, should you need anything else, you can also add Zapier. This can further expand your options if you want something specific.

Design and Flexibility

ConvertKit's Design Capabilities

Basic design capabilities with limited options for image grouping and column-based layouts

Limited visual content creation options despite marketing towards young creatives

HTML editor available for coding email templates, catering to advanced marketers and tech-savvy users

ActiveCampaign's Design Features

Over 125 modern, responsive templates

Option to code sections or entire emails in HTML

Easy to adapt designs to match your company’s branding

Free email design service for plans and above, including custom-branded email templates

Email Automations

We give ActiveCampaign 5 stars for automation. It offers one of the most potent solutions and makes it easy for the user by offering plenty of templates and a visual flow-chart-style editor.

Key Features of ActiveCampaign

Set up follow-up campaigns

Create abandoned cart emails

Automatically tag subscribers based on their actions

Enjoy limitless customization options

Easy to set up and manage despite the extensive features

Key Features of ConvertKit

Flexible tagging and segmentation for targeted automated campaigns

Run campaigns based on specific actions, such as clicking a link or signing up via a form

Utilize simple if/then conditional rules

Implement date-based triggers for automation

Customer Service

ActiveCampaign's Customer Service Features

Excellent customer service with multiple contact options

Lite, Plus, and Professional tiers can access support via live chat or email

Support is available in multiple languages with long working hours

Extensive knowledge base with tutorials and walk-throughs

Enterprise members receive additional phone support

ConvertKit's Customer Service Strengths

Easy contact options for support

Extensive help section on the website

Access to a community with tutorials and basic troubleshooting

Swift email response for additional assistance

Email Analytics and Reporting

ActiveCampaign has far more reporting features than ConvertKit. Unfortunately, the service’s lackluster API features prevent you from extending its reporting functions—even with third-party tools.

With ActiveCampaign, you won’t be short of insights; you’ll be able to delve into:

Opens

Click-maps

Page visits

Geo-tracking

And more

Reports are also available on the Plus plan and higher if you have an online store on a platform such as:

Shopify

BigCommerce

WooCommerce

ActiveCampaign also offers a CRM, meaning that, in addition to email and automation reporting, you can access deal reporting, sales performance metrics, and forecasts.

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Convertkit vs Activecampaign: Pricing Comparison

Pricing is a key factor to consider when choosing between ConvertKit and ActiveCampaign.

ActiveCampaign Pricing

No free plan available

14-day free trial offered

Pricing starts at $15 per month for email without automation

Access to automation requires a plan starting at $79 per month

ConvertKit Pricing

Tiered pricing starts at $25 per month

Costs increase with the number of subscribers

Assumes higher subscriber counts lead to more revenue

Free tier available for up to 10,000 subscribers

Automatic upgrade to the first paid tier after exceeding 10,000 subscribers

It is worth noting that the free tier only includes access to some paid features, such as detailed reports and more than one email sequence, which are considered essential platform features.

Regarding pricing, ActiveCampaign is slightly more expensive than ConvertKit, but the additional features offered by ConvertKit could justify the pricing disparity.

Convertkit vs Activecampaign: Which Platform Should You Choose?

When choosing between ConvertKit and ActiveCampaign, your decision should align with your needs and business goals.

ConvertKit is ideal for solo entrepreneurs like:

Podcasters

Coaches

Authors

Anyone running a one-person business

It offers powerful features tailored for individual creators, including easy-to-use templates and prebuilt automations designed to streamline audience growth and monetization.

ConvertKit's focus on simplicity and practical tools for content creators makes it a strong choice if you're looking for a platform that caters specifically to solo ventures. On the other hand, ActiveCampaign excels in serving eCommerce brands and businesses with high-ticket sales.

Key Benefits of ConvertKit's Automation

Top-notch automation capabilities

Hundreds of prebuilt workflows

Advanced analytics for deep business insights

If you need robust automation, detailed customer data, and a system that supports complex sales processes, ActiveCampaign offers the advanced features necessary to optimize your eCommerce strategies and track performance effectively.

Unleash Your Content With Feather: Your Notion-Powered Blogging Platform

If you're looking to start a blog or newsletter, Feather's Notion to blog platform might be the best choice for you.

Benefits of Using Feather With Notion

Use Notion as your CMS while publishing your blog on Feather

Enhance productivity by running all your business and content on Notion

Avoid switching between tools to manage your blog and newsletter

Experience full HubSpot integration with Notion

Streamline your content creation process

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Send Emails From Notion and Go From Notion to Blog With Ease Today With Feather

Feather is an SEO-friendly blog and email newsletter service that integrates seamlessly with Notion.

Advantages of Using Feather for Publishing

Publish blog content and newsletters without any coding or design skills

Write blog content directly on Notion and automatically publish it to your Feather blog

Maintain web presence and manage content in one place

Easy creation of subfolder blogs, beneficial for SEO purposes

Boost your SEO rankings effortlessly

Collaborative Publishing With Feather

Seamless team collaboration throughout the publishing process

Ideal for businesses with distributed teams

Enhanced communication and coordination during content creation and publishing

Setup and send newsletters directly from Notion

One-stop shop for all content creation and distribution needs

What features Does Feather Offer?

Feather offers a range of features designed to make content creation and distribution easy. These include the ability to:

Customize your blog’s design using custom CSS

Collect emails

Much more

Another standout feature of Feather is its ability to provide the HubSpot experience through Notion, allowing businesses to manage all their CRM and website blog management needs from one central location.

To get started with Feather, simply create a new account, and you’ll be ready to run your blog and newsletter. In just a minute, you can go from Notion to blog and even send emails from Notion effortlessly.

Start your content creation journey with Feather today.