36 Best Mailchimp Alternatives For Email Marketing (Free & Paid)

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Picking the right email marketing platform for your business is crucial for growing your audience and boosting sales. If you’re considering alternatives to Mailchimp, you’re not alone. Many users have become dissatisfied with Mailchimp due to recent price increases and reduced functionality on lower-tier plans. This article highlights the best alternatives to Mailchimp to help you find the right fit for your email marketing needs.

One standout option is Feather, which allows you to send emails from Notion. For Notion users, Feather enables you to organize, track, and design your Notion newsletter, that offers a streamlined process and the ability to leverage Notion’s customization features to create emails that reflect your brand.

What Is Mailchimp?

Mailchimp is an email marketing and automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with its:

Marketing technology

Customer support

Marketing content

Data-driven recommendations

Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across:

Social media

Landing pages

Websites

Businesses use Mailchimp to drive revenue through emails, including:

TEDTalks

Shutterstock

Boston Market

Nikon India

Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

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Best Features and Benefits of Using Mailchimp

Mailchimp's comprehensive features make it one of the most well-rounded email marketing tools. Users can access a wide range of features that facilitate email marketing and audience management, making it a versatile platform for their marketing needs. The variety of tools available help contribute to an all-encompassing user experience such as:

List management capabilities

Customizable templates

Detailed reporting features

Intuitive User Interface: A Simple, Visual Approach to Email Marketing

Mailchimp has a very intuitive user interface that helps ease the creation and management of databases with tags and groups. Users have commended the visually appealing layout and straightforward navigation for simplifying tasks like:

Email creation

Audience segmentation

Campaign monitoring

Valuable A/B Testing Feature: Make Data-Driven Decisions

Some users have highlighted Mailchimp's valuable A/B testing feature, which allows users to refine emails by testing different subject lines, preheaders, and send times. This feature empowers users to make data-driven decisions for successful email campaigns by providing insights into subscriber engagement preferences and optimizing content performance.

Feather is an SEO-friendly blog and email newsletter service.

Key Features

Publish blog content and newsletters directly through Notion, with no coding or design skills required.

Automatically publish blog content written in Notion to your Feather blog.

Set up a subfolder blog (domain.com/blog) for better SEO than a subdomain (blog.domain.com).

Manage your CRM and website blog entirely through Notion, offering a HubSpot-like experience.

Customize your design with custom CSS, collect emails, and access additional features.

Write on Notion and automatically publish to an SEO-friendly blog, collaborating effortlessly with your team. Feather lets you set up and send newsletters directly from Notion to your email subscribers. Run your blog and newsletter with Feather today. Create a new account and send emails from Notion, or go from notion to blog in minutes!

Limitations of Using MailChimp for Email Marketing

Mailchimp's pricing has changed significantly over the years, and it's not for the better. Many small business owners have watched their email marketing costs skyrocket right before their eyes. For instance, in June 2024, Mailchimp reduced the Premium plan to 10,000 contacts, and all other plans were cut down to 500 contacts.

The High Cost of Mailchimp Pricing

Mailchimp can become expensive as your subscriber list grows. While other platforms may offer better pricing and features, Mailchimp’s price keeps increasing without explanation. Additionally, some advanced features may require a higher-tier plan, which could be a consideration for businesses with specific requirements.

The Lowdown on Mailchimp's Free Plan

Mailchimp's free plan could be better than it sounds. Sure, it offers essential email marketing tools. But at the end of the day, the plan limits you to 500 contacts and 1,000 monthly emails. Even worse, it lacks advanced capabilities. There’s no automated customer journey or A/B testing. You’ll also have email-only support for 30 days, which is far from ideal. Dynamic content and behavioral targeting are unavailable, and the plan only supports a single audience.

Why Mailchimp's Interface Is a Turn-Off

Mailchimp’s interface is one of the most outdated and cluttered designs. Users frequently complain that its clunkiness makes navigation and email organization difficult. Outdated design elements contribute to user frustration and hinder seamless interaction with the platform.

What Users Are Saying About Mailchimp

Users have been sharing their experience with Mailchimp across significant review platforms. They share how overpriced and slow the platform is and how they’ve had a bad experience. If you look at independent reviews, you’ll find many complaints about billing issues, customer support, and Mailchimp costs. If you face the same problems, find the best Mailchimp alternatives and apps for your email marketing operations.

When Should You Consider Mailchimp Alternatives

Mailchimp's price structure can be off-putting, particularly for smaller businesses and those just starting out with email marketing. Although Mailchimp offers a free tier, it's very limited, and the costs can quickly spiral once you add more functionality or subscribers.

Need Complex Email Marketing Automation? Mailchimp Isn't for You

If you are aiming to get the most from your email marketing campaigns, Mailchimp offers no email marketing automation features on the free plan. That’s a considerable disadvantage, especially compared to its more generous competitors. You might want to look elsewhere if you need campaigns based on user behavior (e.g., on your website), split tests, and advanced workflows.

Managing Multiple Lists? Mailchimp's Got Issues

Because Mailchimp keeps every contact list isolated from each other, it limits the amount of flexibility, creativity, and precision you can have for your complex email marketing campaigns. For example, if user X belongs to 2 of your mailing lists, they will appear as subscribers twice. There is no good way to merge lists or create interdependencies between them.

A/B Testing Landing Pages? Mailchimp Can't Help

Some email marketers like creating particular pages to send users once they click a specific link. These pages can offer tailored content and act as a powerful sales funnel or segmentation tool. Mailchimp's landing pages are basic and do not offer A/B testing or personalized dynamic content.

Need a Powerful CRM? Mailchimp's Just Average

Collecting subscribers is one thing, but managing clients, companies, and deals is another. As you probably know, things can get messy quickly if you don’t have a good sales and marketing tool to help you manage these processes, and keeping all your marketing and sales contacts in one place will save you a ton of time. Though Mailchimp claims to offer CRM features, these scratch the surface, and no pipeline management features are included.

Strong Data Privacy Matters. Mailchimp's No Expert

Mailchimp isn't the most data protection-conscious company. For example, a short while back, they suddenly announced that they would deactivate the double opt-in feature for all customers. After an outcry from EU-based customers, they retracted the change. Customers from Europe also usually prefer to store their data inside an EU country, which Mailchimp doesn't offer.

36 Best Mailchimp Alternatives For Email Marketing

Boost SEO with Subfolder Blogs

Feather allows you to set up a Subfolder blog (domain.com/blog instead of blog.domain.com, because a subfolder is better for SEO). Feather enables companies to get the HubSpot experience through Notion by allowing them to manage all of their CRM and website blog management through Notion.

Notion as Your All-in-One Content Hub

We also offer options to change design with custom CSS, collect Emails, and much more. Write on Notion, and automatically get that published to an SEO-friendly blog – Collaborate with the entire team easily during the publishing process. Feather also allows you to setup and send newsletters to your email subscribers directly from Notion.

Run your blog and newsletter with Feather today — create a new account and send emails from Notion or go from notion to blog in minutes!

2. HubSpot – Best All-in-One Marketing, Sales, and Service Platform

HubSpot offers an extensive suite of tools that go beyond email marketing to include:

Sales

Customer service

Content management

Operations

It’s ideal for businesses that need a comprehensive platform to manage complex sales funnels and customer relationships. HubSpot provides a drag-and-drop email editor and customizable templates, though these are relatively basic compared to Mailchimp. The platform excels with its built-in CRM, allowing for detailed segmentation and personalized campaigns. It also supports:

Automation

Forms

Popups

Landing page creation, with robust analytics to optimize your efforts

3. Omnisend – Best for eCommerce Businesses

Omnisend is tailored for eCommerce, providing tools to enhance sales through various marketing channels. It features a drag-and-drop email builder with unique elements like discount blocks and product recommendations.

Omnisend integrates:

Push notifications

Facebook messages into marketing flows

This allows for multi-channel automation. It also includes advanced segmentation, A/B testing, and lifecycle tracking to understand better and engage your audience.

4. ActiveCampaign – Best for Advanced Automation for Email & SMS

ActiveCampaign stands out with its advanced automation capabilities, including:

Website messaging

It features a sophisticated Automation Map for visualizing multiple workflows and over 750 pre-built automation journeys. The platform’s CRM offers extensive lead scoring and contact insights, allowing for highly personalized campaigns. While its automation features are robust, the platform can be overwhelming for beginners.

5. Sender – Best for Creating Rich Email Templates

Sender provides a user-friendly interface that focuses on creating visually appealing email campaigns. It offers an extensive library of customizable templates and advanced automation features, including:

SMS marketing

Behavioral popups

The platform supports unlimited automations even on its free plan, making it accessible for startups and small businesses.

6. Brevo – Best for Easy Segmentation and Personalization

Brevo offers a versatile platform that combines email marketing with SMS and transactional emails. It features a visual workflow editor for building complex automation paths and supports various communication channels, including WhatsApp. While strong segmentation and personalization options exist, advanced analytics and A/B testing are only available on higher-tier plans.

7. GetResponse – Best for Building Sales Funnels

GetResponse excels with its pre-built sales funnels and comprehensive marketing features, including:

Email marketing

Landing pages

Webinars

The platform supports a variety of customization options and advanced segmentation. Its standout feature is the Conversion Funnels, designed to streamline lead generation and sales processes, though it can be costly.

8. Constant Contact – Best for Simple Email Campaigns

Constant Contact is designed for straightforward email marketing needs with an easy-to-use platform. It offers many email templates, though they may need to be updated. The tool supports:

Basic automation

List building

Social media marketing

This makes it suitable for users who need essential email marketing features without complexity.

9. MailerLite – Best Free Mailchimp Alternative

MailerLite offers a robust free plan with essential email marketing and automation features. It includes a visual automation builder, pre-built content blocks, and tools for selling digital products. While the free plan is generous, advanced features and custom HTML editing are only available on higher plans.

10. AWeber – Best for Creating AMP Emails

AWeber provides a user-friendly platform that focuses on creating interactive AMP emails. It includes an intelligent email designer that uses brand assets to create templates and offers behavioral automation. Although it has multiple mobile apps for managing campaigns, its email deliverability and advanced features might not match Mailchimp's.

11. Klaviyo

ECommerce businesses favor Klaviyo due to its advanced A/B testing and

detailed analytics features. It provides insights into campaign performance and customer behavior, allowing users to make data-driven decisions. Klaviyo's platform is designed to enhance personalization and optimize email marketing efforts, making it a valuable tool for businesses focused on increasing conversion rates and refining their marketing strategies.

12. DRIP

DRIP is explicitly tailored for eCommerce businesses, offering deep integrations with online stores and personalized customer journeys. Its features include advanced automation and segmentation tools that help eCommerce brands deliver targeted messages and drive sales. DRIP’s focus on eCommerce makes it a strong contender for businesses looking to enhance their online sales strategies through email marketing.

13. SendGrid

SendGrid is renowned for its expertise in transactional emails, making it an excellent choice for

developers and businesses with specific technical requirements. The platform delivers reliable email infrastructure for transactional messages such as order confirmations and password resets. SendGrid’s focus on deliverability and scalability ensures critical emails reach their destination efficiently and effectively.

14. Mailjet

Mailjet offers real-time collaboration on email templates, particularly useful for teams working together on email campaigns. Its collaborative features enable multiple users to work on the same project simultaneously, improving workflow and efficiency. Mailjet’s emphasis on team collaboration makes it a suitable option for businesses with larger marketing teams or those that require coordinated efforts in their email campaigns.

15. Flodesk

Flodesk is known for its visually appealing email designs and simplicity. The platform is popular among creatives and small businesses for its easy use and beautiful email templates. Flodesk’s focus on design and user experience makes it an attractive option for those who prioritize aesthetics in their email marketing efforts while benefiting from a straightforward and intuitive interface.

The Newsletter Plugin is a WordPress plugin that simplifies email marketing directly from your site. It is particularly suited for bloggers and small business owners who prefer an integrated approach to managing their email campaigns. The plugin’s ease of use and integration with WordPress makes it ideal for users who want to handle email marketing from within their existing website platform.

17. ConvertKit

ConvertKit is designed with content creators in mind, offering powerful automation and list management tools. The platform’s features are tailored to support creators in building and nurturing their audience through personalized email campaigns. ConvertKit’s automation capabilities and subscriber management tools provide creators with the resources needed to engage their audience and grow their business.

18. Sendlane

Sendlane is known for effective mailing list management, ease of use segmentation options, and advanced features of automation tools compared to Mailchimp. It is an ideal choice for digital marketers, eCommerce platforms, unlike Mailchimp, that solely cater to the needs of small to medium-sized e-commerce businesses. Although Sendlane is a bit expensive, it is worth a try.

19. SendFox

SendFox is an email marketing solution specifically for content creators. It was created by the Sumo family, who also created the famous AppSumo. So, if you are a content creator, then SendFox has you covered and provides affiliate marketing services. The interface of SendFox is super clean to access, unlike many other tools, and doesn’t feel overwhelming and this was one of the features we focused on when looking for a Mailchimp alternative.

A Simple and Effective Email Marketing Tool

If you want to create simple & beautiful emails without including extra graphics or images, SendFox will fit perfectly. Brand creators on YouTube and Instagram don’t usually have a website, so building a subscriber list is formidable. But, with SendFox, you can create landing page sites exclusively for you and get the job done. Also, SendFox offers affiliate marketing, which allows you to earn some extra bucks by referring this tool to others. It’s an excellent choice for content publishers and bloggers, starting with a free forever plan.

20. Engagebay

EngageBay is not a long-term player in this field but is an affordable and friendly solution offering features like sales, marketing, CRM, and service tools. From one dashboard, you can manage and understand many operations, from email marketing automation to automating your key processes. With CRM, you can build stronger customer relationships. It offers plenty of landing page templates that attract customers and convert them into leads.

Real-Time Engagement with Live Chat

You can also engage with your customers in real time with the free live chat feature that helps you become a reliable partner. It is a great way to update others about your new launches or services. With SMS and email campaigns you can stick with and nurture your leads and can send them personalized emails based on their behavior. Segment leads based on their lead score and also find the best-qualified leads that improve your conversions.

21. SendX

The last tool on our list is SendX. It is a relatively new player and is less popular than email marketing giants like MailChimp. Still, this flexible tool is worth trying because of its simple and easy-to-use features. SendX doesn’t try to do many things, so its primary focus is to provide well-rounded email marketing features. All of this is available at a lower price and offers many features.

A Simple and Effective Email Marketing Tool for Small Businesses

This tool is a great pick for business owners and ecommerce websites worldwide who do not want advanced segmentation options but want straightforward and well-designed email newsletter templates and email designs. SendX account has plenty of list-building tools for contact management and other tools with the ability to manage your customer data effortlessly. It is all well suited for people who are running small businesses.

SendX for Growing Your Contact Base and Enhancing Customer Support

SendX also offers a range of web forms, such as:

Opt-in forms

Landing pages

Conversion tracking

Zapier integration

Pop-ups

The customer support experience is also excellent and friendly, and you get email, live chat, and phone support.

22. Zoho Campaigns

Zoho Campaigns is one of the best Mailchimp alternatives when it comes to value for price. Along with Mailchimp, Zoho Campaigns offers a free forever plan. The two differ because Zoho’s free plan is limited to 6,000 emails per month, far more than Mailchimp’s free plan at 1,000 per month. However, Zoho’s free plan has a contact limit of 2,000, 500 more contacts than Mailchimp’s limit of 500 contacts.

User-Friendly Features and Unlimited Email Marketing

Like Mailchimp, it offers users an easy-to-use drag-and-drop template editor and a library of pre-designed, responsive newsletter templates. It also has a basic template layout that makes it easy to create newsletters. Email marketing is unlimited with Zoho Campaigns, and you can also do A/B testing.

Robust Features for Contact Management and Segmentation

Its robust features include contact management, mailing list segmentation, bulk segments, customizable sign-up, and pop-up forms and topics. With Zoho Campaigns, you can also score contacts and personalize emails. Built-in workflow templates and autoresponders make email marketing automation easy.

23. Campaigner

Campaigner is an excellent email marketing service for businesses that want to automate their marketing tasks using advanced tools. It offers many features, including A/B testing, unlimited email sending, a drag-and-drop editor, and static segment sampling. Granted, if you’re looking for a cheaper Mailchimp alternative, Campaigner costs $10 less monthly for 5,000 contacts.

Pricing and Support for Custom Plans

Unlike Mailchimp, custom plans may have setup costs, as they typically require custom integration and more extensive training and implementation. However, the company offers a free trial and a variety of support resources to help you get started.

24. Benchmark

Is Benchmark a good Mailchimp alternative? Focusing on international markets with a presence in 15 countries worldwide, Benchmark’s paid plans place them in the middle-to-high end compared to other email marketing software. Unfortunately, their advanced features aren’t as impressive as others, but they are worth considering for their free plan.

25. Adobe Marketo Engage

Adobe Marketo Engage is a comprehensive marketing automation platform designed for large

enterprises. It offers advanced lead management, email marketing, and analytics features, providing robust tools for complex marketing needs.

26. MoEngage Customer Engagement Platform

MoEngage is a customer engagement platform that specializes in multi-channel marketing automation, providing personalized experiences across email, mobile, web, and social channel. It allows for seamless campaign management across multiple channels, enhancing customer reach.

27. Elastic Email

Elastic Email offers a flexible and cost-effective solution for email marketing, known for its robust email API and scalability. It is particularly suitable for businesses that need to send a large volume of emails.

28. VerticalResponse

VerticalResponse is an email marketing platform tailored for small businesses and non-profits, offering straightforward tools for creating and managing email campaigns. It offers a simple, intuitive email editor designed for users without technical expertise and integrates with social media platforms to extend the reach of email campaigns.

29. iContact

Like MailChimp, iContact is one of the oldest email marketing services after Campaign Monitor (offers a world view map) and has many user-friendly features on its plate. This tool caters to marketing tools explicitly to small businesses and professional internet marketers.

Like all other tools, iContact offers fundamental marketing features to manage your email marketing campaigns like:

Drag and drop html email editor

Reporting tools

Email analytics

Segmentation tools, to name a few

30. ZagoMail

With its top-notch automation features, Zagomail truly shines. Think of it like a digital postman, delivering the right messages at the right time. Isn’t it amazing to effortlessly manage email campaigns? It’s as if you’re the maestro of your symphony, syncing each note perfectly. Plus, the veritable Sherlock Holmes analytics tool unveils the mysteries of your audience's behavior. For a flawless emailing experience, Zagomail is your go-to alternative to Mailchimp!

31. Gumbamail

Imagine an email marketing platform as intuitive as a friendly chat over coffee. This tool isn’t just powerful; it’s like having a digital marketing assistant in your pocket. With ultra-responsive templates, killer automation, and insightful analytics, Gumbamail turns the email marketing world into a walk in the park. Bursting with functionality, Gumbamail hits the sweet spot as a new Mailchimp alternative!

32. Mailmodo

Through Mailmodo, you can send interactive AMP emails that enable your customers to engage, click, and make purchases right within the email. There is no more redirection to websites, just a seamless user experience. It’s like transforming your traditional mail into a multi-functional and efficient Swiss Army knife. Mailmodo is turning the tables on Mailchimp's similar tools list.

33. Acumbamail

Acumbamail, like a fresh contender in the boxing ring, delivers punchy versatility compared to the reigning champ, Mailchimp. It provides a more intuitive interface that feels like a friendly chat rather than a formal meeting. Offering robust email marketing services, Acumbamail matches Mailchimp yet is surprised by its affordable pricing and multilingual support.

34. Mailercloud

MailerCloud is a refreshing alternative to Mailchimp, acting like your personal email marketing sidekick. With its user-friendly interface, robust analytics, and affordable pricing, it’s as if you’ve hit a goldmine in a land often dominated by pricier giants. Picture Mailchimp, simplified and optimized, like swapping a complicated coffee machine for a barista who knows how you like your brew!

35. SendingBee

SendingBee shines as an intuitive email marketing solution, presenting an ease of use that outshines Mailchimp. It’s like having a personal digital marketing assistant minus the steep learning curve. With its fluid interface and customizable features, SendingBee delivers on personalization, marrying simplicity with versatility in a way that feels uniquely human and accessible.

36. SendgoMail

Unlike Mailchimp, SendgoMail takes simplicity and versatility to the next level. Ever feel like you’re juggling chainsaws managing email campaigns? With SendgoMail, it’s more like juggling feathers! Offering intuitive design tools, smart analytics, and exceptional deliverability rates, SendgoMail is the perfect partner for your email marketing journey. Now, doesn’t that sound like a breath of fresh air?

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Choosing the Best Alternative To Replace Mailchimp

When looking for the perfect replacement for Mailchimp, it's best to identify exactly what you need and what you don't before making a switch. For instance, if you want an affordable tool to help you get started with email marketing, you can create a free account with MailerLite and get access to the core features you need.

On the other hand, if you need something to help you manage complex automated workflows for an established email marketing strategy, it’s best to skip the free alternatives and start with a trial of ActiveCampaign or GetResponse to see which one meets your needs.

Start With Your List Size

Check your current subscriber count and see how many contacts you expect to have in the next year or so. This is important because many email marketing tools, including Mailchimp, base their pricing on list size. If you start with an alternative with a similar structure, you can avoid the frustration of migrating your account to a different platform when you exceed the limits.

Assess the Features You Need

What do you need to improve your email marketing campaigns? Make a list of the features you currently use in Mailchimp and any additional tools and functionalities you’d like to have in an alternative. This is going to help you find a solid replacement that meets your specific needs.

Send Emails From Notion and Go From Notion to Blog With Ease Today With Feather

Feather is an SEO-friendly blog and email newsletter service that allows you to publish blog content and a newsletter through Notion, and it requires no coding or design skills. Feather will enable companies to write blog content on Notion and automatically publish it to their Feather blog. Feather allows you to set up a Subfolder blog (domain.com/blog instead of blog.domain.com, because subfolder is better for SEO).

Feather enables companies to get the HubSpot experience through Notion by allowing them to: