ConvertKit vs AWeber, Which Tool Is Best For Sending Newsletters & Emails?

blog_related_media

blog_topic

blog_related_activities

blog_niche

blog_related_tips

unique_blog_element

Choosing between ConvertKit and AWeber for your Notion Newsletter can be challenging. Both are excellent options, but which one is best for you? Don't worry, you're not alone. This comparison will help you make the best choice by examining the key features of each platform.

Feather simplifies sending emails from Notion, making it easier to evaluate ConvertKit vs. AWeber and enhancing your newsletter campaign's success.

ConvertKit vs. AWeber at a Glance

Both ConvertKit and AWeber are popular email marketing tools with different features. They are both well-known in the industry and offer a variety of features to help businesses create and send engaging email newsletters and email campaigns.

AWeber Key Points

Over 20 years of experience in email marketing

A mature and established industry player

ConvertKit Key Points

Has been around for less than 5 years

A much younger competitor in the email marketing industry

The Evolution of Email Marketing Platforms

While AWeber's long-standing reputation may seem like the safer choice, ConvertKit, a newer player in the market, has been rapidly gaining traction. Founded within the last decade, ConvertKit has quickly built a loyal fan base among creators, showcasing its potential as a competitive email platform.

Substack vs Patreon

Substack Alternatives

Flodesk vs Mailchimp

Substack vs Medium

Mailerlite Alternatives

Convertkit vs Clickfunnels

Beehiiv vs Substack

Ghost vs Substack

What Is ConvertKit?

ConvertKit is a professional email marketing service that offers a user-friendly solution for growing audience and monetizing content for:

Bloggers

Authors

Online course instructors

The platform was founded in 2013 by Nathan Barry, a blogger seeking a creator-friendly email marketing solution. Since its inception, ConvertKit has attracted over half a million users, showcasing its appeal to online creators. Its philosophy revolves around the concept of creator-first, prioritizing ease of use without compromising the power and flexibility required for creators to:

Launch

Manage

Grow their email marketing efforts effectively

Unique Features of ConvertKit

A suite of tools designed to enhance the personal connection between creators and their audience

Focus on personal touch

Distinguishes itself from other email marketing services that cater to a broader audience

This philosophy aligns with the changing digital landscape, where personal connections bear more weight in determining the success of communication strategies. With its platform designed to help creators grow their audience and monetize their content, ConvertKit is a valuable asset for:

Bloggers

Authors

Online course instructors

Key to ConvertKit's Success

User-friendly approach that eliminates barriers to entry

Essential tools for effective audience connection

Ability to sell digital products and subscriptions

Newsletter referral system

One-stop solution for creators looking to reach and engage their followers

By addressing the specific needs of its target audience, ConvertKit has become a go-to email marketing service for bloggers, authors, and online course instructors navigating the complexities of digital marketing.

What Is AWeber?

AWeber is a powerfully simple email marketing platform. It’s one of the industry's OGs, having been founded in 1998. And it’s still one of the most popular tools around today, with over a hundred thousand users.

You can use AWeber to do all the usual stuff involved in email marketing, like:

Create and manage your mailing list

Capture contacts with landing pages and forms

Design and schedule/send out newsletters and email broadcasts

Automate your email marketing campaigns

Keep track of your performance with analytics and reports.

AWeber's AI Advantage

AWeber is still evolving, having added many new features over the years. More recently, it released its AI writer, which allows you to instantly craft copy for your emails at the click of a button.

The Pioneer of Autoresponders

Pennsylvania-based AWeber has been in the email marketing business for over 20 years. One of their biggest claims is that they invented the autoresponder, which is no small thing.

Convertkit vs Activecampaign

Flodesk vs Convertkit

Beehiiv vs Convertkit

Mailerlite vs Convertkit

Convertkit Alternatives

Mailerlite vs Flodesk

Flodesk Alternatives

Beehiiv vs Mailchimp

Substack vs Convertkit

Ghost vs Beehiiv

Beehiiv vs Ghost

Beehiiv Alternatives

ConvertKit vs AWeber: Detailed Feature Comparison

Ease of Use

In terms of ease of use, ConvertKit stands out with its minimalist and clean interface, making it easy for users to navigate through its features.

User Interface Comparison

ConvertKit

Main functionalities are easily accessible in a header menu

Straightforward and user-friendly form builder

AWeber

More extended history dating back to 1998

Interface can feel outdated and cluttered

The main features are also in a header menu, but the form builder needs to be more complex and intuitive, making form creation potentially cumbersome.

Deliverability

Summarizing deliverability with a simple percentage isn't practical because too many variables affect it. Factors can influence whether an email is in the inbox or spam folder:

Time of day

Infrastructure

Server locations

The Role of DKIM

While you can’t pin down deliverability to a specific rate, you can improve it with best practices. For example, DKIM authentication, which verifies your email’s legitimacy, is crucial. Both AWeber and ConvertKit guide the setting up of DKIM.

A Key Difference

Affiliate marketing policies differ between platforms. AWeber allows affiliate emails with consent and adherence to guidelines, while ConvertKit is stricter, restricting affiliate programs and requiring a broader business focus beyond affiliate marketing.

Dedicated IPs

ConvertKit: Offers dedicated IPs for high-volume senders (over 150,000 weekly emails)

AWeber: Does not offer dedicated IPs

Anti-Spam Policies

Both platforms enforce strict anti-spam policies

ConvertKit has a slight edge due to features like dedicated IPs

Overall Deliverability

Both platforms could improve their deliverability performance

Email Templates

AWeber

Offers an extensive collection with over 700+ templates

Covers various categories, such as Corporate and Retail

Many templates may appear outdated, making modern designs harder to find

ConvertKit

Provides a minimalistic selection with just 9 templates

Templates are clean and straightforward

Users seeking elaborate designs may need to use HTML coding

A/B Testing

ConvertKit

A/B testing is available on the free plan

Only supports split testing of subject lines

Winning subject line is automatically sent after 4 hours

Limited time to gather insights on subscriber preferences

AWeber

A/B testing is available on the Pro plan

Allows testing of up to three options

Can test subject lines, calls-to-action, and email designs

Includes a comprehensive A/B testing tool and an AI-powered email template designer

Overall

AWeber stands out with its advanced A/B testing features and additional tools, making it a stronger choice for those needing more detailed testing and customization options.

Landing Pages

ConvertKit

Offers 50 landing page templates

Features like showcasing past email broadcasts to drive new sign-ups

More extensive selection of templates compared to AWeber

AWeber

Supports various media types through the Smart Content feature, including slideshows, live videos, and GIFs

Provides 24 landing page templates

Allows for greater multimedia integration in landing pages

Ecommerce

AWeber

Integrates with 62 platforms, offering broad versatility for ecommerce needs

Supports a wide range of third-party integrations

ConvertKit

Integrates with 12 platforms, including popular ones like WooCommerce and Shopify

Features native support for digital products through ConvertKit Commerce

Allows users to sell digital products directly from their ConvertKit account without third-party platforms

Automation

ConvertKit

Highly praised for user-friendliness and flexibility

Visual Automations tool allows for complex workflows with multiple entry points, events, actions, and conditions

Facilitates tailored automations based on specific subscriber behaviors

AWeber

Automation feature, known as Campaigns, offers a more basic set of options

Limited to three actions: Send a Message, Wait, and Apply Tag

Less capable of creating personalized and dynamic email sequences compared to ConvertKit

Set Up

ConvertKit

Provides a comprehensive onboarding process

Includes a step-by-step checklist for setting up email forms, adding subscribers, and creating automations

Offers thorough guidance, especially beneficial for new users

AWeber

Features a more straightforward setup process

Requires creating an email list and approving a confirmation message for subscriptions

Provides additional guides for navigating its features, though the initial setup may feel more basic

Tech Support Options

ConvertKit

Support is handled through a ticketing system

Responses typically arrive within a few hours

All users have access, but paid users receive priority

AWeber

Offers extensive support options, including 24/7 live chat, email support, and phone support during business hours

Features award-winning customer service

Provides a higher level of assistance through multiple support channels

Integrations

AWeber

Supports over 800 apps across various categories

Offers extensive compatibility with numerous platforms

ConvertKit

Provides around 90 integrations

Supports key applications

Additional connections are available through Zapier if direct integrations are not provided

List Management

ConvertKit

Uses a single list system with tags and segments

Prevents inflated subscriber counts and simplifies management

AWeber

Organizes subscribers into separate lists based on sign-up forms

Can lead to inflated counts and higher costs if the same email address subscribes to multiple lists

Reporting & Analytics

ConvertKit

Features a modern reporting interface integrated into the dashboard

Displays key metrics such as open rates and click rates directly upon login

AWeber

Provides detailed reports through a dedicated tab

Presents reports in a more dated interface

Includes unique options like tracking subscriber popularity by state, not available in ConvertKit

ConvertKit vs AWeber: Pricing Comparison

Pricing can be a pivotal factor when selecting an email marketing service. AWeber and ConvertKit both offer free plans, but their paid options showcase a significant divergence in value.

AWeber Pricing and Features

Free Plan

Send up to 3,000 monthly emails to 500 subscribers

AWeber Pro ($19.99/month):

Unlocks additional features without segmenting resources across different levels

Includes over 700 email templates

ffers extensive analytics and sales tracking tools to monitor marketing campaigns effectively

ConvertKit Pricing and Features

Free Plan

Manage up to 1,000 subscribers

Includes unlimited emails, landing pages, and digital product sales

Support is limited to community forums and Intercom messages, which may be less comprehensive than AWeber's support system.

ConvertKit Paid Plans

Creator Plan ($25/month):

Includes live chat support

Offers automated funnels

Integrates with over 70 apps

Creator Pro Plan ($50/month):

Adds advanced features like subscriber engagement scoring

Provides priority support

Comparison

Some users might find ConvertKit's offerings less extensive compared to AWeber

Feature-by-Feature Comparison

Deciding between ConvertKit and AWeber largely hinges on your preference for functionality and the required features. Each platform offers unique benefits, so it is essential to weigh the pros and cons against your specific needs before making a selection.

ConvertKit vs AWeber: Which Platform Should You Choose?

When deciding between ConvertKit and AWeber, your choice should reflect your specific needs and business objectives.

AWeber

Offers a more extensive suite of features

Free plan emphasizes quality communications and is easier to navigate

Provides over 700 email templates

Although some templates may seem outdated, there are hundreds of options to choose from

ConvertKit

Features are more limited in comparison

Offers only nine email templates

Matching Your Needs to the Right Platform

Your decision will depend on your email requirements. If ConvertKit's features align with your newsletter and campaign needs, it may be the right choice for you. Yet, if you desire a more comprehensive array of features, AWeber may offer more excellent value for your investment and minimize potential frustrations.