12 Strategies To End a Blog Post & Get Your Readers To Take Actions

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Imagine you’ve poured your heart into crafting the perfect blog post. You’ve shared your insights and engaged your readers; now it’s time to wrap it up. But how do you end on a high note and keep your audience returning for more? This final touch is critical in blog content creation—the conclusion is where you motivate your readers to take action. A strong finish is key whether you want them to click, comment, or share. In this guide, you’ll discover practical strategies to close your posts effectively and keep your audience engaged.

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What Makes a Strong Blog Ending?

A great blog post isn’t just about the information you provide; it’s also about how you leave your readers feeling when they finish. Your conclusion is your final opportunity to:

Reinforce your message

Connect with your audience

Inspire action

Whether you’re summarizing insights, guiding the following steps, or prompting engagement, a strong ending ensures your content sticks.

1. Start With a Clear Topic Sentence

The first sentence of your conclusion should briefly restate the main idea of your article. This serves as a mental anchor, reminding readers why they started reading in the first place and how everything fits together. If your introduction is clear and concise, you can often reword your opening statement to reinforce the main point without feeling repetitive.

2. Summarize Key Takeaways (Without Rehashing)

Your conclusion isn’t the place to introduce new information; it is where you distill your core message into a final, memorable summary. This doesn’t mean repeating everything word-for-word; it’s about reinforcing the key points in a way that ties back to the reader’s needs.

If your blog post made bold claims, briefly summarize the evidence. If you promised solutions, show how you delivered.

3. Make an Emotional Connection

Facts and logic are important, but emotions are what makes ideas stick. A strong conclusion should leave the reader with a feeling—whether that’s relief, excitement, motivation, or confidence in taking the next step.

Use active voice, address your audience directly, and don’t be afraid to use powerful adjectives or emotional triggers. This is your chance to reinforce why your content matters on a personal level.

4. End with a Purposeful Closing Statement

Your final sentence is the last thing your readers will see—so make it count. This could be a:

Call to Action (CTA): If your goal is engagement, tell readers what to do next—subscribe, try a product, leave a comment, or explore related content. But make sure it’s genuine and valuable, not just a sales push.

Thought-Provoking Question: Spark conversation by posing a question that invites reflection or discussion.

Encouraging Statement: Inspire your readers with a sense of possibility or momentum.

Industry Connection: If relevant, tie your article to a more significant trend or insight, reinforcing why it matters in a broader context.

An excellent blog conclusion doesn’t just summarize—it reinforces, connects, and motivates. It turns passive readers into engaged participants and ensures your message lingers long after they’ve closed the tab.

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How To End a Blog Post: 12 Best Strategies

So, what do you want to achieve from your post? What would you like your reader to do after reading it? Answering those key questions will help you figure out what to include in your conclusion to make it strong.

1. Summarize Your Key Points

We’re not suggesting that your writing will have caused your reader’s attention to drift midway through your post. However compelling your post, your reader will want–and probably need–a neat summary of the main points they should remember. Providing that, in conclusion, will assist the reader who’s diligently read the full post and the one who’s skimmed through to the end.

2. Link to Further Information

If you aim to spark your reader’s interest in a subject, use your conclusion to show them where they can discover more about it. You could include a link to another post you’ve written, a more in-depth article, or information from another authoritative source. The link doesn’t have to be in writing; for example, if you’ve got a podcast, link to that.

3. Entice with a Trailer

While writing your post, you may have had to fight the temptation to go off on a tangent. What started as a simple subject opened up a whole raft of related issues. Instead of writing one lengthy post to cover everything, you may have chosen to produce a series of posts on a subject.

Your conclusion will become the perfect place to trail the next one, keeping your reader engaged with your blog.

4. Invite Feedback and Discussion

Allowing your readers to participate is a great way to help them feel more engaged with your blog. But simply having a Comments section is unlikely to be enough. If you hosted a party without sending any invitations, it would hardly come as a surprise if no one turned up.

People, whether because they’re busy or polite, tend not to become involved in things without an invitation, so use your conclusion for this. Conversation is more likely to flow if there’s an icebreaker. Think about the kind of feedback or discussion you’d like, and don’t hesitate to ask for it.

Whatever your blog post is about, you probably didn’t write it for just one person to read. You can, of course, hope that a reader who enjoys it will recommend it to someone else, and you may be providing the necessary buttons to allow for easy sharing. Remember what we said about inviting feedback?

To return to the party example, you should clarify if you would like someone to bring a plus-one. There’s nothing to lose and everything to gain by adding a simple prompt for your reader to share your post.

6. Call to Action

What would you like your reader to do after reading the post? We’ve already covered a few possibilities from which you may spot a growing theme. If you want your reader to do something, tell them (or, if you’d like, gently guide them)! In blog terms, this is the Call to Action (CTA). As well as the suggestions we’ve already made, this is where you could include a link to:

A relevant service you provide

A resource you’ve created

Or the CTA could be aimed at helping your readers do something for themselves.

Asking a question could get them thinking more deeply about a subject.

A simple, practical step could help resolve their problem.

The key is to use your conclusion to provide your reader with the necessary prompt.

Do you have an email newsletter that readers can sign up for? (If not, we recommend you do – or at least offer email subscriptions for your blog. Email is a great way to stay in touch with prospects, and by providing their email address, they’re already making a small commitment.

If you can, embed a sign-up box directly beneath your post, with a couple of sentences explaining the newsletter to readers. (Alternatively, you can link to a sign-up page or tell readers where the signup box is – e.g., “At the top of the right-hand sidebar.)

8. Sales Pitch

While you want to sell to your readers, you don’t want every post to end with a sales pitch. This isn’t just because it can become overwhelming but also because readers will simply tune it out after reading a few posts.

A good sales pitch links in with your post (e.g., “If you want to learn more about this, buy my book…”) It doesn’t need to be long or pushy, just a few sentences explaining to readers what you offer, and linking to a page where they can get more details.

9. End by Answering the 5Ws in Your Blog Posts

The 5 W’s are:

1. Who is your audience?

2. What are they looking for?

3. What do you want them to do?

4. When do you want them to take action?

5. Where can they find more information?

The answer to these questions will help to wrap up your blog post neatly, which satisfies readers.

10. End on an Emotional Note

Ending a blog on an emotional note can be difficult. An emotional ending can spark a lot of debate. The key to an excellent emotional ending is to ensure it fits your blog's tone and that you don’t overdo it.

11. End Your Blog with FAQs

Ending your blog post with FAQs is a great way to provide additional information for your readers and show that you’re willing to help them further. It also helps to establish you as an expert in your field while increasing the chance of getting your content to rank.

To create an effective FAQ section for your blog, consider including:

The most common questions you receive about your topic

Questions that are specific to your niche or industry

Questions that apply to your target audience

Questions that are frequently asked in online forums or on social media, such as Quora

12. Invite Your Audience to Join a Challenge

When writing practical conclusions that are also engaging, creating a challenge is one of the most valuable tricks to have up your sleeve. A “challenge” in this context is a request for engagement, similar to asking a question. Nevertheless, challenges are more similar to CTA’s in instructing the user to perform a specific action, albeit more focused on community participation.

Turning Readers into Creators with UGC

Challenge your readers to use a hashtag to share their thoughts on social media about your topic or tell them to create multimedia content to enhance your message. User-generated content, or UGC, is a great way to elevate your blog post from a simple website page to a cross-platform event. Once your readers have participated, reward them by sharing their content and ideas in a blog update or on social media.

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Why Your Blog Post Needs a Strong Ending

A strong ending to your blog post is more than just good manners. It’s your chance to reinforce your main point and give readers a clear path forward. Avoid leaving them hanging. An incomplete interaction can leave a bad taste, potentially driving your audience to a competitor.

Skimmers Love Conclusions

Let’s face it—people don’t read every word you write. They skim. Headlines, intros, sub-headlines, and conclusions. That last bit is crucial for those who want the gist without the grind. If you don’t provide a conclusion, your final paragraph becomes the default wrap-up and might not be what you intended.

Call to Action: Seal the Deal

A reasonable conclusion doesn’t just summarize—it moves your reader to action. Whether signing up for a newsletter, buying a product, or simply sharing the post, a strong call to action can turn a passive reader into an engaged one.

The Marketing Angle

Blogging is content marketing. Approach your conclusion with that mindset. It’s not just about ending the post; it’s about reinforcing your brand’s message and making a lasting impression.

6 Tools for Writing an Effective Blog Post Ending

Feather is a tool designed to streamline your blogging and newsletter processes by integrating them with Notion. It’s an SEO-friendly platform that allows you to publish content without needing any coding or design skills. You can easily manage CRM and website blog activities all in one place.

Feather lets you create a subfolder blog, which is better for SEO, and send newsletters directly from Notion. Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. Hemingway Editor - Simplify Your Writing

Hemingway Editor is a powerful tool that highlights complex sentences and common errors to help you produce clear and concise content. It assigns a readability grade score, guiding you to tailor your writing to your audience. Use the Hemingway Editor to craft a blog ending that’s easy to read and relatable.

3. Grammarly - Ensure a Coherent Conclusion

Grammarly goes beyond spelling and grammar checks. It offers suggestions for improving sentence structure and vocabulary, ensuring your conclusion ties seamlessly with the rest of your article. This tool is invaluable for maintaining coherence throughout your blog post.

4. Yoast SEO - Optimize for Engagement

Yoast SEO is a must-have for WordPress users. It enhances search engine optimization and guides readability, encouraging readers to stay engaged until the end of your post. Use Yoast SEO to seamlessly integrate keywords into your closing remarks and boost your blog’s visibility.

5. Thesaurus.com - Keep Language Fresh

Using varied vocabulary keeps readers engaged and helps reinforce key points in your blog post. Thesaurus.com offers synonyms to prevent repetitive language that might bore or repel readers. A fresh and engaging conclusion can leave a lasting impression.

6. CoSchedule’s Headline Analyzer - Boost Emotional Impact

While primarily used for headlines, CoSchedule’s Headline Analyzer can offer insights into emotional impact words that are important for all sections of your blog, including the conclusion. Use this tool to create endings that resonate with readers and leave a lasting impact.

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