A Simple Guide On How To Repurpose Old Blog Posts

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You’ve spent ages creating your blog, and now it’s starting to show its age: traffic is down, the search engine rankings are slipping, and the content feels stale. You don’t have time to create a whole new blog from scratch, but you don’t want to keep publishing the same old topics either. Blog content creation is breathing new life into your old blog posts so you can get more mileage out of your existing content. This can involve rewriting and updating content, republishing it, or converting it into other formats like videos or podcasts. In this article, we’ll look at some of the best ways to repurpose old blog posts so you can keep your content fresh and relevant without starting from scratch.

Feather’s notion to blog process can make it easy to repurpose your old blog posts, and it’s a great way to save time and effort. Simply select the content you want to repurpose, and Feather will help you rewrite and update it for publication in a new format. This is a great way to keep your content fresh and relevant without starting from scratch.

How To Repurpose Old Blog Posts: 22 Best Ways

1. Expand or Combine Listicles

Listicles are great for quick reads but can be a bit shallow. Look at your listicles and see where you’ve skimmed over complex ideas. This can be a goldmine for creating new, detailed content pieces. Conversely, you can merge several related posts into a comprehensive guide or infographic.

2. Make it a SlideShare Presentation

Transform your blog stats, quotes, or advice into a slick SlideShare presentation. Tools like PowerPoint, Prezi, and Google Slides make creating a presentation that captures the main points easy. Share it on SlideShare to reach a broader audience.

3. Craft an Infographic

Infographics are an awesome way to simplify and visualize complex data. Use Piktochart and Visually to turn your post into an engaging infographic. People love sharing these, which can drive more traffic to your blog.

4. Breathe New Life into Old Posts

Find posts that performed well but need a refresh. Update them with new info, stats, and headlines. Minor changes can be made directly, but if you overhaul the content, consider republishing it as a new post to grab more eyeballs.

5. Produce a Podcast or Video Series

Some folks prefer listening or watching instead of reading. Repurpose your content into a podcast or video series to reach this audience. Use your old content as a jumping-off point for discussions, and include a transcript on your site.

Got some incredible stats? Turn them into eye-catching social media posts. Create custom graphics and link back to your site for more info.

7. Build a Case Study

Compile your original data or research into a case study. It’s a great way to share insights and position your company as a thought leader. Your audience will appreciate the valuable information.

8. Compile an Ebook or Guide

Have a bunch of content on a specific topic? Combine it into an ebook or guide. Add graphics to make it more engaging. You can even gate it with an email sign-up to grow your subscriber list.

9. Segment Facebook Updates

Instead of summarizing a post, break it down into focused Facebook updates. If your blog post has multiple sections, post an update for each one. For listicles, create a short post for each item.

10. Embrace Live Streaming

Take your content and turn it into a live stream session. Platforms like Facebook and Reddit make it easy to start streaming. It may take time to build an audience, but it’s worth it for the engagement and potential sales.

11. Conduct an Expert Roundup

Use an old post as a starting point to ask experts a brief question. Compile their answers into a new post and link to the original for context. It’s a great way to network and provide fresh content for your audience.

12. Write a Guest Post

Use the main points of an old article for inspiration to write a guest post. Some blogs will even let you republish the old article, as long as a canonical link is added. Guest posts are a win-win for both you and the host site.

13. Transform into a Podcast

Use your blog content as a script for a podcast episode. You can even convert a YouTube video into audio for your podcast. Share it on different platforms to reach a wider audience.

Sharing your content on social media isn’t enough. Boost your top-performing posts to reach more people. You can also create fresh ad copy using content from your blog.

15. Host a Webinar

Some people prefer visual and auditory content. Use your blog post as a basis for a webinar. It’s a great way to engage with your audience and get instant feedback.

16. Offer a Content Upgrade

Turn a listicle into a checklist or create a list of resources as a content upgrade. It’s a smart way to build your email list and provide value to your audience.

17. Tweetable Insights

Break your post into tweetable insights. Queue them up and consider using a tool like Click To Tweet to encourage sharing. This works well for getting your content in front of a wider audience.

18. Convert Quotes into Pinterest Pins

Use a tool like Canva to turn tweetable insights into Pinterest pins. Share them on different boards to increase your reach. These glammed-up sentences can also be used on other social platforms.

9. Design Printables

Create printables like checklists, calendars, or coloring pages. These are great for engaging parents or kids. They’re a fun way to repurpose content and provide value to your audience.

20. Draft a Whitepaper

If you’ve done a lot of research for a post, consider turning it into a whitepaper. These are great for more technical topics and can showcase your expertise.

21. Republish on LinkedIn and Medium

Republishing content on LinkedIn, Medium, and Business to Community can increase your exposure. These platforms often have a larger audience than your site.

Repurpose old blog posts into content for your email newsletter. Whether you use the full post or just a snippet, it’s a great way to provide value to your subscribers and drive traffic back to your site.

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Why You Should Repurpose Your Old Posts

Boost Content Creation Efficiency

Repurposing your old blog posts is like boosting your content creation process. Research shows that brands posting content two to four times a week see the best results. By recycling content, you’re skipping those initial steps like keyword research and brainstorming new topics. You’re already hitting the ground running, so you can create and publish more often. Plus, this method is friendlier on your schedule and energy levels.

Enhance SEO and Get Noticed

Search engines love fresh content. When you update an old post or republish it with new information, you’re basically waving a flag to search engine crawlers, saying, “Look here!” This reindexing can help your content land higher on search results for relevant terms. You’re giving your website more opportunities to shine in the digital crowd.

Reach Wider Audiences

Your audience is varied. Some people love reading blog posts, while others might prefer listening to a podcast or watching a video. Repurposing content into different formats means casting a wider net, reaching more people with the same message. It’s like a one-topic-fits-all strategy that broadens your brand’s exposure.

Update and Make Content Relevant

Trends come and go, and what was old can become new again. If you have a post about a design trend that’s back in style or a video on a Google update that’s finally rolled out, now’s your chance to refresh and repost. It’s your opportunity to ride the wave of current events and engage interested audiences.

Adjust and Improve Content Tactics

Looking back on your past work can offer valuable insights. Maybe you didn’t optimize for the right keywords, or your format wasn’t the best. You can refine those tactics by adding new links or up-to-date stats. This isn’t about rehashing old content, it’s about making it better and more effective.

Reinforce Your Message

The rule of seven in marketing suggests that people need multiple exposures to a message before it sticks. By repurposing content, you’re reinforcing your message and building credibility. Break down a comprehensive post into bite-sized pieces to strengthen your message and reassure visitors about your reliability.

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The Role of Evergreen Content in Repurposing Blogs

Evergreen content is the backbone of any effective content repurposing strategy. Unlike time-sensitive content, which loses relevance quickly, evergreen content remains valuable long after publication. This makes it an ideal candidate for repurposing across different formats and platforms.

Think of it as a gift that keeps on giving—whether it’s a how-to guide, an industry best practices article, or an in-depth tutorial, evergreen content continues to attract, inform, and engage your audience over time.

Evergreen Content is a Swiss Army Knife

Evergreen content is like a Swiss Army knife—it can be adapted into multiple forms while maintaining value. Some repurposing ideas include:

Transforming a long-form guide into a visual infographic for easy sharing on Pinterest and LinkedIn.

Breaking down key points into bite-sized social media posts for Instagram, Threads, or X (formerly Twitter).

Turning a blog post into a podcast topic or a YouTube video gives your audience a new way to consume the information.

Repackaging content into an email newsletter series reinforces key insights for your subscribers.

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When Should You Think About Repurposing Content?

If you’ve been creating content for a while, chances are you have a treasure trove of posts, videos, and articles just waiting for a second life. Instead of letting them gather digital dust, start repurposing now. Dig into your best-performing or most relevant pieces and give them a fresh spin.

Need a tip? Only use content that’s still valuable. Update anything outdated before you repurpose it.

Start Strong by Planning Ahead

Just starting? Make repurposing part of your game plan from day one. Don’t wait until your engagement takes a hit. For example, turn-key moments from a YouTube video into clips for TikTok, Instagram Reels, and YouTube Shorts. This way, your content keeps working for you without extra effort.

Go All In on the Right Platforms

Repurposing doesn’t mean you have to be everywhere. Focus on platforms that fit your strategy. If YouTube and TikTok are your key channels, stick with those and don’t spread yourself too thin.

Hit the Ground Running on New Platforms

When jumping onto a new platform, consistency is your friend. Many platforms reward accounts that post often, so use your existing content to get up to speed:

Starting on Instagram Threads? Adapt content from X (formerly Twitter) since both favor short-form text.

Podcast soundbites? They can become Instagram carousels, LinkedIn posts, or even YouTube Shorts.

Keep It Fresh

Don’t rely entirely on repurposed content when new to a platform. Mix in some fresh posts to keep your audience engaged. Repurposing is a smart way to maximize reach, save time, and stay consistent. Whether dealing with a backlog, just starting, or exploring new platforms, ensure your content works for you, not the other way around.

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Boost Your SEO with Subfolder Blogs

How you organize your blog can affect your SEO, and Feather knows it. Subfolder blogs, like domain.com/blog, are better for SEO than subdomains. Feather makes it easy to set up a subfolder blog so you can enjoy the SEO benefits. This setup helps search engines better understand your site structure, boosting rankings.

Customize Your Blog Without the Headaches

You want your blog to stand out but don’t want to spend hours tweaking the design. Feather has you covered. Use custom CSS to change the look of your blog without breaking a sweat. Whether you want a sleek minimalist design or something more vibrant, Feather lets you create the aesthetic that matches your brand.

Manage Everything in Notion

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Engage Your Audience with Newsletters

Keeping your audience engaged is crucial, and Feather makes sending newsletters a breeze. Write your content in Notion, and Feather will help you send it to your email subscribers. It’s a simple way to keep your audience informed and connected with your brand. Plus, you can collect emails and grow your subscriber list with ease.

Get Started with Feather Today!

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