How To Write A Good Blog Post In 6 Beginner-Friendly Steps

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You’ve got something to say, but getting that message out there isn’t always easy. Maybe you’ve started writing, but it’s not going as smoothly as you’d hoped. This is where good blog post writing comes in. Knowing how to write a good blog post is essential for any blogger. It helps draw in and engage readers while encouraging them to return for more. Good blog content creation can make all the difference. But, like many things in life, it’s easier said than done. If you want to learn more about how to write a good blog post in beginner-friendly steps, you’ve come to the right place.

Feather's notion to blog can help you create blog posts that draw in readers and keep them returning for more.

What Makes a Good Blog Post? 8 Elements To Include

Writing a blog post isn’t just about throwing words on a page—crafting an engaging, valuable experience for your readers. Whether you’re trying to educate, entertain, or sell, the key is to keep readers hooked from the first line to the last. So, what makes a blog post truly stand out? Let’s break it down.

Start with a Headline that Hooks

Your headline is the first thing readers see, so make it count. It should be clear, intriguing, and promise a benefit. Use emotional words or pose a question to grab attention. For instance, instead of “How to Write Better Emails,” opt for “Struggling with Emails? Here’s How to Write Messages People Read.”

Craft an Engaging Opening

Your opening paragraph should immediately capture attention. Dive straight into an interesting fact, ask a thought-provoking question, or share a relatable story. Avoid long-winded intros that delay getting to the point.

Use Subheadings for Easy Skimming

Readers often skim blog posts, so use subheadings to break up text and guide them to key sections. Subheads should be clear and engaging. They are mini-headlines that help readers and search engines understand your content.

Deliver Value in the Body

This is where you fulfill the promise of your headline. Keep your writing clear and engaging, whether you’re sharing insights, advice, or stories. Write conversationally and avoid fluff. Use examples and storytelling to maintain interest. Focus on providing value instead of stuffing keywords.

Incorporate Engaging Visuals

A long block of text can discourage readers, so use images, charts, and infographics to break it up. Visuals can keep readers engaged and improve time spent on your page. Plus, eye-catching photos make your post stand out on social media.

Guide Readers with a Call-to-Action

Every post should have a clear CTA. Whether you want readers to subscribe, comment, or explore related content, guide them without being pushy. For example, “Want more tips? Subscribe for weekly insights” or “Have thoughts on this? Drop a comment below!”

Use Internal Links to Keep Readers Engaged

Encourage readers to explore more of your content by including internal links. This not only helps with SEO but keeps visitors on your site longer. Just ensure the links are relevant to the content.

Write a Compelling Meta Description

Your meta description appears in search results, so make it enticing. It should be concise and clear and tell readers why they should click. Use keywords naturally, but focus on appealing to humans.

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How To Write a Good Blog Post in 6 Beginner-Friendly Steps

Knowing how to write a blog post is a skill that has to be learned. Follow this step-by-step process to get started:

1. Choose a Topic & Research

Before writing a blog post, you must determine what you will write about. The topic should be relevant to your business and your target audience. And once you’ve decided on an interesting topic, you need to conduct some research. Your blog posts should contain accurate information, so you must understand what you’re writing about.

2. Choose an Attention-grabbing Title

Having a good title for your blog post is crucial. With an attention-grabbing title for your blog post, it’s much easier to entice people to read it.

Blog post titles should:

Spark curiosity

Be straightforward

Address the main query

Accurately reflect the contents

3. Outline Your Blog Post

Once you’ve decided on a topic, conducted enough research, and chosen a good title, you must outline your blog post. Having an outline will make the writing process go more smoothly. Your outline should highlight all the main topics you will address and the order in which they will be addressed.

Breaking up your content into smaller sections is essential so they’re easier to digest. Make sure you include descriptive headers for each section as well.

4. Fill in the Details

After creating the outline, it’s time to write the blog post. You want to fill in the outline sections with accurate and engaging content. You have a lot of flexibility when it comes to writing the blog post, but as with any other written content, your blog post should have the following:

Introduction

Body

Conclusion

Crafting Compelling Content

Your introduction should be captivating immediately and entice people to keep reading. The blog post's body is when you’ll get into the details of the subject, but you don’t want to make it too long and confusing. Stick to the topic and avoid unnecessary fluff. The conclusion should tie all your points together and end the blog positively. Usually, the conclusion is just a few sentences or one to two short paragraphs.

5. Add Imagery That Compliments the Copy

Every blog post should have imagery within it that compliments the copy. A big wall of text can be intimidating, so it’s a good idea to break up your copy. When the copy is broken up by eye-catching visuals that match the subject, it can keep the reader engaged. When you use images in your blog posts, make sure they match the topic and tone of the copy.

6. Edit Your Blog Post

Once all the copy in your blog post is written and you’ve added a couple of images, you need to edit your blog post. Check for grammatical errors, incorrect links, or any information that can be cut out. Editing your blog post is critical to deliver the best content to your audience.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion or go from notion to blog in minutes! Feather makes it easy to manage your content without coding or design skills.

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7 Types of Blog Posts That Boost Your SEO and Rankings

When focusing on how to write blog posts for SEO and boosting your rankings, it is also essential to consider the types of blog posts that resonate well with readers and search engines alike. These types of blog posts are proven to boost traffic and visibility while providing value to your readers.

1. “How to” Blog Posts

“How-to” blog posts are highly effective in increasing SEO due to their practical nature and ability to answer specific questions or solve problems. People often search these topics, which can help you rank higher on search engine results pages (SERPs). When creating a “how-to” post, focus on:

Explaining step-by-step instructions

Providing comprehensive answers to anticipated questions

Using relevant keywords related to your topic throughout the text

You’ll increase engagement, dwell time, and organic reach by addressing common user queries effectively.

2. Listicles: Introduce Many Ideas

Listicles offer clear organization and ease of reading — two factors loved by readers and search engines. This format presents ideas as an ordered or unordered list covering various points under one central theme. Users appreciate being able to scan through the content provided by listicles quickly.

To make listicle articles more effective for SEO:

Include numbers in blog post titles (e.g., “10 Ways to…”)

Incorporate relevant keywords within the subheadings

Use internal links to help users navigate your site seamlessly

3. Curated Resource

Curated resource articles consolidate valuable information from multiple sources in one location. They present the best resources available based on relevance or quality, saving time for your audience members who would otherwise spend hours searching for this information individually. When writing curated content:

Carefully select reliable sources

Don’t copy entire pieces but rather provide concise summaries

Always link back and original credit authors

These resource-centric blog posts establish your blog as an authoritative hub for industry-specific information, strengthening SEO performance.

4. Cheat Sheets, Checklists, Templates

Creating cheat sheets, checklists, and templates gives your audience helpful immediate implementation tools. These value-added materials are commonly shared and bookmarked by readers who appreciate the practicality and efficiency, enhancing SEO outcomes. To create these types of content:

Ensure a clear layout and logical flow,

Make them easy to digest,

Offer downloadable versions (e.g., PDFs) to encourage shares.

5. Use Case Studies to Enhance SEO Copywriting

A case study is a powerful storytelling method that shows real-life examples of how your product or service solved customers’ problems. By showcasing genuine experiences in detail, you’re offering invaluable social proof to prospective buyers.

This evidence-based content attracts organic links from other sources and improves your search ranking. For compelling case studies:

Focus on customer-centric narratives,

Include specific details about the results achieved,

Incorporate data-driven visuals when possible.

6. Use Visual Content to Increase Engagement

One effective strategy for increasing engagement and improving SEO ranking is incorporating visual content into your blog posts. The use of visuals not only attracts viewers but also makes it easier for them to understand complex topics—ultimately resulting in a more enjoyable reader experience.

Here are some visual elements you can incorporate when writing blogs for SEO:

Images: Relevant and high-quality images will break up walls of text and provide readers with substantial context.

Infographics: These visually appealing graphics simplify complex data or concepts, making them more digestible for the reader.

Videos: Embedding videos within a post adds variety and further explains certain aspects of a topic without requiring the reader to leave your page.

Charts and Graphs: Visualizing statistics through these tools allows straightforward data interpretation.

Optimizing Images for Maximum Impact

Remember that while using visuals is an excellent way to increase engagement, it is essential to optimize each element properly by:

Adding captions, alt tags containing primary keywords

Resizing where needed without compromising quality

These are critical steps toward a successful how-to-write SEO-friendly blog post campaign.

7. Be Current – Latest News, Trends and Insights

Staying current plays a significant role in enhancing blog post visibility on search engines. Keeping your audience updated with the latest news, trends, or insights related to their interests will help you rank higher in searches while generating natural backlinks from other websites quoting your material as a reputable source.

This means you need access to ideas about creating how-to-write-blog-posts-for-seo articles before they become outdated or irrelevant.

To maintain relevancy and ensure that your content stays fresh, consider the following:

Newsjacking: Capitalize on trending topics by relating them to your niche or industry. Including relevant keywords when discussing a recent development can improve the visibility of your blog post.

Update Old Posts: Regularly review and update outdated information in older posts to maintain accuracy and showcase your commitment to providing evergreen content.

Stay Informed: Subscribe to current newsletters, join online forums, and follow influential personalities within your domain to gather new ideas for writing SEO-friendly blog posts.

4 Best Tips for Writing a Good Post

1. Know Your Audience Like a Pro

Before writing, you need to know who you’re writing for. Researching your target audience gives you a treasure trove of data on their pain points, goals, and buying habits. The more you know, the better you can hit those sweet spots in your posts. Imagine you’re an email marketing SaaS company.

Know Your Audience

You need to figure out who your audience is. Spend time on social media, use polls and surveys, and engage with your audience to learn more about them. You may discover that most people struggle with converting leads rather than generating them. Use this insight to create content that addresses their real issues. Dive into your website, social media, and email marketing data to decide what to write about.

Craft Headlines That Pop

Yes, people judge a book by its cover, or in this case, a blog post by its headline. Your headline and featured image are your first chances to grab attention. Use short, specific headlines that focus on a niche within your industry.

If you’re that email marketing SaaS, create a headline about improving conversion rates. How-to guides and listicles get more clicks, so consider putting a guide or list spin on your topic for better engagement.

Nail the Formatting

Formatting isn’t just a nice-to-have; it’s essential. Lousy formatting can make reading a blog post feel like a chore. Use short, easy-to-read sentences, and keep your paragraphs between one to four sentences. Label each section with headers and use bullet points when you can.

This style is scannable, mobile-friendly, and great for sharing on social media. Consider whether you would enjoy reading your post if you were a visitor.

Spice It Up with Visuals

Visuals aren’t just eye candy; they’re crucial for making your content engaging. Add images and videos where they add value. If you’re writing a how-to guide, include a visual guide to make it easy for readers to follow along. Use images to illustrate points or add meaning to sections. Make sure your visuals are relevant and enhance the reader’s experience.

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Blogging doesn’t have to be a chore. Feather lets you run your blog directly through Notion, offering a seamless experience without the need for coding or design skills. You can write and collaborate effortlessly. Once you're ready, publish your content with just a click.

Feather uses a subfolder setup—meaning your blog lives at domain.com/blog rather than blog.domain.com—because it's better for SEO. You also get options to tweak the design with custom CSS, collect emails, and more.

Writing a compelling newsletter is similar to crafting a good blog post: it requires clarity, engagement, and value. With Feather, you can manage your newsletter like your blog directly within Notion; no more switching between tools. Just write, send, and engage your audience with ease.