How To Repurpose Blog Content for Social Media

blog_related_media

blog_topic

blog_related_activities

blog_niche

blog_related_tips

unique_blog_element

Your blog is a complex masterpiece that deserves more than a one-time read. It’s a resource. But, creating blog content is like distributing it among your social media channels. It’s a necessary step in the blog content creation but can be a pain. Your blog needs to be seen by more people. Social media is a cost-effective way to do that, but you don’t want to spend more time creating content than you must. This article will show you how to repurpose blog content for social media to save you time and energy while increasing your reach.

Feather’s notion to blog can help you do just that. This tool takes your blog content and repurposes it into engaging social media posts that resonate with your audience. It’s a simple way to get more out of your blog content and ensure it reaches as many people as possible.

How to Repurpose Blog Content for Social Media

Creating blog content is a hefty investment, so don’t waste it by only sharing once. Instead, it uses social media to extend its life and reach new audiences. But not all social media platforms are created equal. Think about your audience. Where are they hanging out? If you’re in B2B, it’s LinkedIn and Twitter.

If you’re in a visual industry like fashion, go for Instagram, Pinterest, or TikTok. Local businesses? You’ll want Facebook and Instagram. Check your analytics and see where your stuff does best. Take a peek at what your competitors are up to as well.

Long-form blog posts are great for SEO, but social media is different. You need shorter, engaging content. So, extract key insights from your blog and reshape them for each platform. A blog post can work as:

Twitter thread

Instagram carousel

Facebook video

LinkedIn post

TikTok video

Pinterest infographic

Match the format to what works on each platform. This way, you’re not just reposting a link but delivering value in a way that fits the audience.

Get Organized: Establish a Content Creation Process

Repurposing blog content is often a team effort. Social media managers handle scheduling and engagement, but you might need help with other formats. A graphic designer can create:

Infographics

Quote images

Carousel posts

A video editor can produce short-form videos for Reels, TikTok, and YouTube Shorts. A content writer can adapt blog sections into engaging social media captions or LinkedIn posts. If you’re managing content alone, you can use content creation tools to help streamline the process.

Timing is Everything: Plan a Strategic Posting Schedule

Spread your repurposed content over time to keep your blog post relevant for weeks or months. A content calendar helps ensure that each format gets the right timing and maximizes engagement. For example, publish your blog post and share a Twitter thread summarizing key points on day one.

Repurposing Content for Maximum Reach

Post an Instagram Reel showcasing one or two takeaways from the blog on day two. Share an infographic on Pinterest or Instagram on day four. Publish a two-minute Facebook video summarizing the blog post on day seven. Reshare the Twitter thread with a fresh caption or new insights on day ten.

Make It Easier: Use Tools to Streamline the Process

Creating multiple content formats can be time-consuming, but various tools can simplify the process. Depending on your needs, consider using:

Canva is used to create social media graphics, infographics, and carousel posts.

CapCut or Adobe Premiere Pro for editing short-form videos.

Sendible or Buffer is used to schedule social media posts across multiple platforms.

Stop Motion Studio for creating animated content.

Visme for designing infographics and data-driven visual content.

These tools help maintain a consistent content flow without requiring additional effort for each platform.

Keep Improving: Track Performance and Optimize

Not every repurposed piece of content will perform equally well, so it’s essential to track analytics and refine your strategy based on what resonates with your audience. Regularly review:

Performance metrics such as likes, comments, and shares on social posts

Click-through rates to the original blog post

Video engagement, including watch time and interactions

Follower growth and audience retention

If specific formats, such as infographics or videos, consistently drive more engagement, consider focusing more on those content types in future repurposing efforts.

White Label Blog Content

Blog Content Strategy

Blog Content Plan

How to Get Free Unique Content for Your Blog

Blog Structure

How Long Does It Take to Write a Blog Post?

How to Find Content for a Blog

Blog Content Calendar

What Makes a Good Blog Post?

1. Quotes and Stats: Make Them Shine

Craft individual social media posts highlighting a quote, tip, or statistic from your blog post. This method offers value and piques curiosity, encouraging clicks to your website. Instead of a bland post, opt for something that grabs attention and leads readers to the full article.

2. Mini-Infographics: Eye-Candy with Purpose

Infographics are powerful, but creating them is a hassle. Maximize their potential by breaking down full-length infographics into mini-graphics for social media. Highlight key data points or messages to attract more views and promote your content effectively.

3. Testimonials: The Trust Builders

Showcasing testimonials on social media is a smart way to build credibility. Create visually appealing posts with one review per post, mentioning the customer’s name, and tagging them if possible. This approach gives your audience an authentic glimpse into how your brand is perceived.

4. Carousel Posts: Turning Listicles Into Engagement

Condense longer content like listicles or eBooks into carousel posts on platforms like Instagram. Carousel posts receive higher engagement than static images or videos. Focus on one idea per slide, using images or icons to create a more engaging experience.

5. Twitter Threads: Engage Without Links

Instead of posting generic tweets with a blog link, turn top-performing posts into Twitter threads. Tell a story, build a narrative, or highlight key insights. Use images, videos, and polls to enhance engagement. Conclude with a link to your blog in the last tweet.

6. GIFs: Bring Content to Life

Repurpose video clips into GIFs to boost social media engagement. GIFs are shareable, capturing attention and adding context in a visually appealing way. Use them to evoke emotions, show products in action, or make data engaging.

7. Educational Videos: Visual Learning

Create short, informative videos based on key insights from your blog posts. Tools like Lumen5 simplify the process. Just plug in your URL, pick a template, and fine-tune your video. It’s a dynamic way to share knowledge and engage your audience.

8. Stories: Authentic Connections

Use stories for quick, authentic content. They can include photos, videos, or images and provide a glimpse into your business. Platforms like Instagram and LinkedIn support stories, allowing you to connect with your audience more personally.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

Capture New Audiences

Everyone absorbs information differently. While some prefer to read blog posts, others prefer to watch a quick video or listen to a podcast. By repurposing your blog content, you can tap into these different preferences and reach new audiences who might not engage with the written word. Why miss out on many interested people because they’d rather watch than read?

Refresh Your Strategy

Updating old content allows you to refine your previous strategies. Maybe it’s time to optimize for new keywords, restructure the format, or include fresh stats. These tweaks can breathe new life into your content. As you update, consider how this revamped material can be adapted for social media platforms where users might engage with it differently. It's a win-win.

Reinforce Your Message

The rule of seven in marketing suggests people must encounter a message multiple times before taking action. Repurposing content for social media helps hammer home your message and build trust. As your audience sees the same content in different formats, they’ll begin to see you as a reliable source.

This doesn’t mean just reposting the same thing; break down a comprehensive post into multiple pieces, each tailored for a specific platform.

Maximize Resources

Creating unique content for every social media platform can drain time and resources. But with a content repurposing strategy, you can save both. You’re not just mindlessly posting the same thing everywhere; you’re tailoring it for each platform’s unique features and audience. This means you’re making the most of your efforts while reaching people where they are. Smart and efficient.

How to Write a Good Blog Post

How Long Should a Blog Post Be?

How Often Should I Post on My Blog?

Personality Development Blog Writing

How to Write a Blog for Beginners

How to End a Blog Post

How to Write Your First Blog Post

How to Cite Sources in a Blog Post

Best Time to Publish a Blog Post

How to Repurpose Old Blog Posts

How Many Blog Posts Per Week?

5 Tips To Repurpose Blog Content for Maximum Conversions

1. Know Your Audience Like Your Best Friend

Understanding your audience isn't just about demographics. It’s about knowing their struggles, desires, and what keeps them at night. This insight helps you create repurposed content that feels like it was made just for them. When content hits that sweet spot, they're more likely to engage, sign up, or buy.

Use tools like Google Analytics and social media insights to understand your audience’s behavior and preferences clearly.

2. Quality Over Quantity: Every Time

When repurposing, make every piece count. A well-crafted, valuable piece of content will always beat several mediocre ones. Think of it like having one gourmet meal instead of a buffet of bland dishes. Focus on refining and enhancing your content. Use better visuals, add new insights, and ensure each piece delivers value.

High-quality repurposed content builds trust and credibility, which translates to more conversions.

3. Keep Testing and Tweaking

Repurposing isn’t a one-and-done deal. You need to keep monitoring and optimizing your content. Keep an eye on engagement rates, click-through rates, and conversions. Try different formats like short-form videos, Twitter threads, or interactive polls. Play with headlines and calls to action to see what works best.

Tools like Google Analytics and Hotjar can be used to track user behavior and make data-driven improvements.

4. Match Content to the Buyer’s Journey

Different stages of the buyer’s journey need other types of content. Don’t push for a sale too soon. At the top of the funnel, focus on building trust with educational content. In the middle, use case studies and webinars to show why your solution is the best choice. At the bottom, highlight testimonials and exclusive offers to drive conversions.

5. Make Content Interactive and Engaging

Static content is excellent, but interactive content can take conversions to the next level. Transform blog content into interactive quizzes, live webinars, or user-generated content. Create interactive infographics or calculators to engage users. When audiences feel involved, they’re more likely to engage and trust your brand, leading to more conversions.

Go From Notion to Blog With Ease Today with Feather

Feather revolutionizes content creation. Imagine writing blog posts directly in Notion and automatically publishing them to an SEO-friendly blog. It’s a seamless experience that lets you focus on what matters: the content. With Feather, you can easily collaborate with your team during the publishing process, ensuring everyone’s on the same page. This streamlined workflow boosts productivity and eliminates the need for coding skills.

Improve Your SEO Strategy

One of Feather’s standout features is its ability to publish your blog on a subfolder, which significantly enhances your SEO strategy. Search engines prefer content on the same domain, and Feather makes this possible without complex configurations. This means your blog will have a better chance of ranking higher in search results and attracting more organic traffic to your site.

Manage Everything in One Place

Feather provides a HubSpot-like experience by allowing you to manage your CRM and website blog management directly from Notion. This is a game-changer for companies that use Notion as their central hub for content creation. You can write, collaborate, and publish all from one platform, saving time and reducing the need for multiple tools.

Customize Your Design

While Feather is designed to be simple and user-friendly, it also offers customization options. You can change your blog’s design with custom CSS, ensuring it aligns with your brand’s aesthetics. This flexibility allows you to create a unique and professional-looking blog without needing a web designer.

Build Your Email List

Feather makes it easy to collect emails and grow your subscriber list. You can set up and send newsletters to your subscribers directly from Notion. This integration streamlines the process and ensures your content reaches your audience quickly and efficiently. Plus, with Feather, you can track your email performance and make data-driven decisions to improve your strategy.