Table of Contents
- How To Find Content Ideas For A Blog Post (15 Ways)
- 1. Use Content Discovery Tools
- 2. Use Content AI Generators
- 3. Use Chatbots
- Opportunities and Challenges
- 4. Conduct Keyword Research
- Keyword Research Tools
- The Power of Long-Tail Keywords
- 5. Look at Your Competitor’s Content Strategies
- Competitive Content Analysis
- Leveraging Competitor Analysis Tools
- 6. Analyze the Most Popular Blog Posts
- 7. Join Social Media Conversations
- Active Social Listening
- Content Ideas from Social Listening
- 8. Explore Google Search Suggestions
- Identifying Content Ideas with Google's Autocomplete
- 9. Subscribe to Industry Newsletters
- A Content Inspiration Source
- 10. Use Content Curation Tools
- 11. Listen to Podcasts and YouTube Videos Related to Your Niche
- 12. Discover New Content Ideas on Reddit
- 13. Review Blog Comments
- Fueling Content with Reader Feedback
- 14. Stay Updated on the Latest Product Launches
- Leveraging Product Launches
- 15. Talk to Industry Experts
- Fueling Content Creation with Expert Insights
- Related Reading
- Content Ideas Examples for Your Blog
- Sneak a Peek Behind the Curtain
- Inside the Workshop
- Step-by-Step Guides are a Goldmine
- A Beginner's Guide
- Listicles: Everybody Loves a List
- Unlock the Power of Interviews
- Case Studies: Turn Success Stories into Content
- Building Trust Through Authenticity
- Keep Your Audience Informed with Industry News
- Staying Ahead of the Curve
- Conference Roundups: The Easy, Evergreen Content Option
- Notion to Newsletter in a Flash
- 10 Free Sources for Blog Content Ideas
- 1. Get Ahead with Google Trends
- 2. Unlock Pinterest Trends for Fresh Ideas
- 3. Tap Into Industry Publications for Inspiration
- 4. Support Tickets: Your Secret Weapon for Blog Content
- 5. Boost Creativity with HubSpot’s Blog Ideas Generator
- 6. Answer The Public: A Game-Changer for Content Ideas
- 7. Gain Insight from YouTubers in Your Industry
- 8. Uncover Ideas with Quora Questions
- 9. Discover Gold in Subreddits
- 10. Leverage Facebook Groups for Content Ideas
- Related Reading
- 6 AI Tools For Generating Content For Your Blog
- 1. Feather: Effortless Blogging from Notion
- Unifying Your Marketing with Feather
- 2. ChatGPT: Your AI Content Sidekick
- 3. Claude: AI with a Human Touch
- 4. Midjourney: AI Art on the Go
- 5. Jasper: AI Writing with Personality
- 6. Copy.ai: Streamline Your Content Strategy
- Related Reading
- Go From Notion to Blog With Ease Today with Feather
- Customize, Collect, Collaborate
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Struggling with Blog content creation? You're not alone. Even the most seasoned bloggers face the dreaded blank page. Figuring out how to find content for a blog post can be overwhelming. The good news? We've compiled 15 practical ways to spark your creativity and get your blog rolling with fresh content ideas.
To simplify this process, consider exploring tools like Feather’s notion to blog, which can guide you in generating content ideas and streamlining your writing journey.
How To Find Content Ideas For A Blog Post (15 Ways)
1. Use Content Discovery Tools
Content discovery tools like ContentIdeas.io are handy for maintaining a steady flow of engaging content ideas. These tools make identifying trending and highly shared topics easy across platforms like:
By simply entering a broad niche keyword such as ‘Search Engine Optimization,’ the tool creates a list of the most shared and engaging content from these platforms, helping you stay updated with what’s resonating with audiences.
The tool also allows you to pinpoint top-performing content by showcasing posts with the highest engagement within a specified time frame, such as the last 30 or 180 days. Engagements metrics include:
- Likes
- Shares
- Comments
For even more targeted results, you can adjust filters to focus on specific platforms or extend the timeframe to uncover long-term trends.
2. Use Content AI Generators
Using content idea AI generators can be a game-changer for maintaining a steady stream of engaging topics. Topic Research and Blog Post Idea AI tool is designed to simplify the brainstorming process and boost your content strategy.
3. Use Chatbots
Other than Rankbot, Chatbots like ChatGPT, Claude, and Google Gemini are potent tools for
generating a wide range of content ideas effortlessly. Using their advanced capabilities, you can:
- Explore new topics
- Uncover niche-specific trends
- Craft engaging content strategies tailored to your audience
For instance, you can prompt these chatbots with queries such as, ‘What are the commonly searched long-tail keywords in the dog food niche?’ to receive a list of relevant and high-demand keywords.
Opportunities and Challenges
These suggestions can be a foundation for creating blog posts, social media updates, or other content types. To refine your results, you can tweak the prompts to target specific needs, such as generating keywords with a fixed number of words (e.g., five-word keywords) or finding commonly asked questions about a particular topic.
You can consistently uncover fresh content angles by experimenting with prompts like, ‘What are some blog ideas for [industry]?’ or ‘What are the trending events in [niche]?.’ With the right prompts, these tools can unlock endless creative content ideas for your content planning.
4. Conduct Keyword Research
Keyword research is a powerful approach to generating practical content ideas. Focusing on high-volume keywords ensures that your content has the potential to reach a wider audience, while targeting low-competition keywords increases your chances of ranking higher in search engine results.
Keyword Research Tools
You can identify high-volume, low-competition keywords relevant to your niche using keyword research tools such as Google Keyword Planner, Semrush, or Ahrefs. These tools provide valuable insights into what your target audience is searching for, allowing you to create your content to meet their needs.
The Power of Long-Tail Keywords
Exploring long-tail keywords can be especially beneficial. Long-tail keywords are more specific and often less competitive than broad search terms. Creating content around these detailed phrases can attract a niche audience that is more likely to convert because their search queries are more targeted and precise.
5. Look at Your Competitor’s Content Strategies
Examining your competitors’ content helps you identify gaps and opportunities in your content plan. Start by exploring their websites and blogs, observing the topics they cover and the types of content they produce, such as:
- Videos
- Articles
- Infographics
Competitive Content Analysis
For instance, if a competitor’s blog series on a specific topic drives significant organic traffic, it indicates a strong interest in that topic among your shared audience. The goal isn’t to copy their content but to understand what interests your target audience and how you can fill in the content gaps or offer a unique perspective.
Leveraging Competitor Analysis Tools
You can use competitor analysis tools that can be particularly useful for this analysis, as they provide detailed insights into your competitors’ most popular content and the keywords they are targeting. For instance, if a competitor has a successful post on a particular topic but hasn’t covered all aspects, you can create a more comprehensive guide.
6. Analyze the Most Popular Blog Posts
Analyze your most popular blog pages using Google Analytics to generate new content ideas. By examining which pages attract the most traffic, you can identify the topics and formats that align best with your audience.
Login to your Google Analytics account, and navigate to Reports → Engagement → Pages and screens.
Here, you will find a list of top-performing pages based on various metrics such as:
- Page views
- Average time on page
- Others
Focus on these popular posts’ content themes and topics to understand what interests your readers most.
7. Join Social Media Conversations
Joining social media conversations is a powerful method for generating fresh content ideas. Social media platforms are bustling with discussions, trends, and insights that can provide a wealth of inspiration for your content strategy. Start by identifying the platforms where your target audience is most active, such as:
Active Social Listening
Monitor relevant hashtags, follow industry leaders, and participate in groups or communities related to your niche. Engaging in the conversations allows you to listen to your audience’s questions, concerns, and interests directly.
Content Ideas from Social Listening
Pay attention to the recurring themes and topics that generate the most interaction and engagement. This can help you understand what your audience is passionate about and what information they seek. Use the information gained from social media to create content that:
- Addresses trending topics
- Answers common questions
- Provides new perspectives on ongoing debates
This approach ensures your content remains relevant, timely, and highly engaging for your audience.
8. Explore Google Search Suggestions
Exploring Google search suggestions effectively generates content ideas that align with what audiences are searching for. When you start typing a query into Google’s search bar, it automatically lists suggested searches based on popular and relevant queries.
Identifying Content Ideas with Google's Autocomplete
To use this feature, type a keyword related to your industry or area of interest into the Google search bar. Pay attention to the autocomplete suggestions that appear, as they reflect common searches that can inspire relevant and engaging content.
For instance, if you type content marketing, suggestions can include:
- Content marketing strategy
- Content marketing examples
- Content marketing tools
These suggestions can serve as a potential topic for a new blog post, video, or other types of content. You can check the People Also Search For area in the search results. This helps to find low-competition, long-tail keywords.
9. Subscribe to Industry Newsletters
Subscribing to industry newsletters is another strategic approach to generating valuable content ideas by keeping you informed about the latest trends, insights, and developments within your field. Newsletters from reputable sources provide curated updates and in-depth analyses on various topics, often highlighting:
- Emerging trends
- Notable events
- Influential opinions
A Content Inspiration Source
These can spark new content ideas. For instance, if you are in the digital marketing industry, subscribing to newsletters from sources like Ahrefs’ Digest or Marketing Brew can be incredibly beneficial. These newsletters often feature case studies, expert advice, and updates on the latest tools and strategies.
10. Use Content Curation Tools
You can use content curation tools to generate new ideas by aggregating and organizing relevant information from various sources. These tools help you discover, collect, and share high-quality content that aligns with your interests and audience needs.
By curating content, you can:
- Stay updated on industry trends
- Identify popular topics
- Find inspiration for your content creation.
You can use Google Alerts to discover and save content from your favorite blogs and websites and Buffer to schedule and share curated content on social media.
11. Listen to Podcasts and YouTube Videos Related to Your Niche
Listening to podcasts and watching YouTube videos related to your niche is another excellent way to generate fresh content ideas. These platforms are rich with expert interviews, in-depth discussions, and the latest industry insights, offering information that can inspire your content creation.
By regularly engaging with this media, you can stay up-to-date with current trends, popular topics, and emerging issues within your field.
12. Discover New Content Ideas on Reddit
Discovering new content ideas on Reddit is an effective strategy for content generation, given the platform’s diverse and active user base. Reddit has numerous subreddits dedicated to specific topics and interests, making it a treasure trove of real-time discussions, questions, and insights.
To generate content ideas, start by identifying subreddits relevant to your niche. For instance, if you are in the fitness industry, subreddits like r/Fitness, r/bodyweightfitness, and r/nutrition can provide many content ideas.
13. Review Blog Comments
Blog comments are a direct line to your readers, providing real-time feedback and insights that can inspire new content ideas. For example, on the Backlinko blog, which focuses on digital marketing, the comments section is often filled with questions about:
- SEO strategies
- Content marketing tips
- Social media tactics
By closely examining these comments, Brian Dean and his team can identify common pain points and knowledge gaps among their readers.
Fueling Content with Reader Feedback
Engaging with commenters by responding to their questions can also spark new content ideas. Their follow-up questions and discussions can reveal aspects of a topic that might not have been covered in the original post. By addressing these in future content, you ensure your blog remains a relevant and valuable resource for your readers.
14. Stay Updated on the Latest Product Launches
You can keep track of new products and innovations within your industry and create timely and relevant content ideas that capture the interest of your audience. This approach ensures that your content remains current and provides readers with the latest information and insights. For instance, if you run a tech blog, following major tech companies lets you stay informed about their latest product releases and updates. These tech companies include:
- Apple
- Samsung
Leveraging Product Launches
You can check the products that win product of the day, week, or month awards on Product Hunt. When Apple launches a new iPhone, you can write in-depth reviews, comparisons with previous models, and tutorials on new features. These timely pieces attract a large audience and position your blog as a go-to source for the latest tech news and analysis. By being among the first to report on these developments, you can:
- Generate buzz
- Drive traffic to your site
15. Talk to Industry Experts
Talking to industry experts provides deep insights, expert knowledge, and unique perspectives on current trends and challenges within your niche. You can uncover valuable information that can be transformed into high-quality content by conducting interviews, hosting Q&A sessions, or engaging in conversations with industry experts.
Fueling Content Creation with Expert Insights
For instance, Content Marketing Institute frequently features interviews and guest posts from leading content marketing professionals. These contributions enhance the website’s credibility and offer readers fresh and authoritative insights. This expert-driven content often sparks new ideas for:
- Blog posts
- Articles
- Webinars
- Other content formats
Related Reading
- Blog Content Calendar
- What Makes a Good Blog Post?
Content Ideas Examples for Your Blog
Sneak a Peek Behind the Curtain
Finished products are great, but we all crave the juicy details of how they came to be. Whether it's a show-stopping piece of software or a jaw-dropping TV series, there’s something irresistible about the creative process. That’s why people pore over interviews and watch videos of their favorite musicians in action.
Inside the Workshop
A behind-the-scenes blog post is where you lay bare the secrets that make your product or service tick. The beauty? You don’t have to drop all your secrets at once. You can create a mini-series of behind-the-scenes posts on topics like:
- Your office setup
- How you put together your website
- The roles your team members play
- The daily grind at your workplace
Include lots of pictures and a video. With engaging text, you’ll offer readers a rich, behind-the-scenes experience that’ll give them a deeper understanding of your brand.
Step-by-Step Guides are a Goldmine
Google fields billions of searches a day, with millions asking how-to questions. People turn to the web for help fixing things, cooking meals, raising kids, learning languages, and using new products. Your customers are no different. Crafting how-to guides for your product or service can help them immensely.
A Beginner's Guide
Consider the questions a user might ask when learning to use your product. Transform each question into a detailed how-to blog post complete with pictures, text, and video. Mix it with broader how-to guides that help your audience navigate the more significant problem your service or product solves.
Listicles: Everybody Loves a List
Listicles are a reader’s best friend. They’re ideal for quick consumption and can be both entertaining and informative. A listicle can take many forms, but if you’re creating one for a business blog, you’ll want to avoid the fluffy, addictive Buzzfeed-style listicles. Instead, give each item a bit of depth, and explain why it earned a spot on your list.
Keep sections short and punchy with plenty of images, videos, or GIFs for visual appeal. That way, you’ll strike a balance between fun and informative.
Unlock the Power of Interviews
Interview blog posts offer limitless possibilities. You can interview industry experts, strengthening your network. You can also interview team members at all levels. You can interview the people behind your products if you run an online shop with products sourced worldwide.
Interview blog posts help you connect with others in your field. And who knows? You might even get asked to provide an interview for someone else’s blog, offering mutual exposure.
Case Studies: Turn Success Stories into Content
Have you ever received a glowing review from a customer praising your product or service? Ask them if they’d be willing to share their story in a case study. It’s simple to write. Just follow this basic structure:
- The person or brand
- The problem they faced
- How your product or service helped them
Building Trust Through Authenticity
You may need to contact your customer for more details about their problem and how they applied your service to help them solve it. Write the case study like a story, using quotes from the customer to support different points. If your happy customer has business links or a bio they want you to share, include it. They’re doing you a favor, after all. You gain valuable social proof when someone unaffiliated with your business raves about how awesome it is.
Keep Your Audience Informed with Industry News
In today's fast-paced world, there’s always something new happening. This is probably true for your industry, too. Consider writing a weekly or monthly roundup of industry news for your blog. Is there a conference or convention coming up? What about a new development or trend? Make a habit of checking your industry’s news sites every day.
Staying Ahead of the Curve
Feature the top five stories in a blog at the end of the week. Write a short synopsis of each story, and you can also give your thoughts on it. For each story, link back to the source where you found it. Not only will you have plenty to blog about each week, but you’ll also stay up-to-date on what’s essential in your field.
Conference Roundups: The Easy, Evergreen Content Option
Conference roundups are a favorite for several reasons. They’re easy to write, and you can update them year after year. Simply do a Google search to find the top conventions, conferences, and trade shows happening in your industry. Write a brief intro to each one, and include the following information:
- Date
- Location
- Venue
- Registration link
- Who should attend and why
That’s all there is to it. You may need to update the post more than once a year as conference dates change.
Notion to Newsletter in a Flash
Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!
10 Free Sources for Blog Content Ideas
1. Get Ahead with Google Trends
Google Trends is your go-to tool for spotting what’s hot right now. While Google Search gives you related queries, it’s not always tied to what's trending. Enter Google Trends. Search for a topic like “project management,” and you might discover rising interest in “Notion project management” or “free online project management courses.” It’s like having a crystal ball for your blog topics.
2. Unlock Pinterest Trends for Fresh Ideas
Pinterest isn’t just for crafts and home décor—it’s a goldmine for spotting what people are into. Pinterest Trends shows you what’s popular and publishes an annual top 100 trends report. While it’s mainly B2C-focused, clever thinkers can spin these ideas for B2B too. For example, the “cold-weather drinks” trend could inspire a post like “Best Cold-Weather Office Gear to Keep You Productive.”
3. Tap Into Industry Publications for Inspiration
Big-name publications in your industry are brimming with ideas. Take Skift, a leader in travel content. Whether it’s a new survey or a trending topic, you can swipe insights for your blog. Not sure which publications matter in your space? A quick Google search for “top [your industry] publications” will point you in the right direction.
4. Support Tickets: Your Secret Weapon for Blog Content
Your customer support team isn’t just solving problems; they’re handing you blog topics on a silver platter. Tools like Zendesk’s analytics can categorize tickets and uncover recurring questions or pain points. You have content ideas that directly address your audience’s needs.
5. Boost Creativity with HubSpot’s Blog Ideas Generator
Need a quick creativity boost? HubSpot’s Blog Ideas Generator is your go-to. Enter a topic or two, and it spits out potential headlines—five freebies to start or hundreds more if you’re willing to trade your contact info. It’s like having a brainstorming buddy who never runs out of steam.
6. Answer The Public: A Game-Changer for Content Ideas
This tool is an absolute game-changer. Type in a keyword, and it gives you a list of questions people are asking about it. These questions can become blog post headlines (“How to Choose the Right Collaboration Tool”) or subheadings in a guide. It’s like eavesdropping on what your audience wants to know.
7. Gain Insight from YouTubers in Your Industry
YouTube isn’t just for funny cat videos—it’s a hotbed of expert-driven content. Find creators in your niche and see what they’re talking about. Someone like Ben Nader, who focuses on staffing, might inspire posts like “How to Streamline Staffing Processes.” Plus, these creators are often at the forefront of trends, so you’ll always stay ahead of the curve.
8. Uncover Ideas with Quora Questions
Quora is a giant forum of curiosity. Search for your topics and see what questions pop up. For instance, a query like “team collaboration” might reveal questions about tools, best practices, or benefits. Bonus: the answers often spark even more ideas.
9. Discover Gold in Subreddits
If you’re not on Reddit yet, what are you waiting for? Subreddits are where niche communities come together to talk shop. Take r/SaaS, where founders and execs discuss everything from product development to sales. Dive into the threads and uncover blog ideas that resonate with your target audience.
10. Leverage Facebook Groups for Content Ideas
Facebook Groups are like mini focus groups for your niche. Whether you’re targeting graphic designers or startup founders, there’s a group for everyone. Pay attention to the questions and discussions happening in these communities—they’re practically shouting, “Write a blog post about me!”
Related Reading
- Best Time to Publish a Blog Post
- How to Write a Blog for Beginners
- How Long Should a Blog Post Be?
- How to Write a Good Blog Post
- How to End a Blog Post
- Personality Development Blog Writing
- How to Write Your First Blog Post
- How to Cite Sources in a Blog Post
- How to Repurpose Old Blog Posts
6 AI Tools For Generating Content For Your Blog
1. Feather: Effortless Blogging from Notion
Feather is a game-changer for bloggers who love using Notion. It lets you create SEO-friendly blog content and newsletters without touching a single line of code. With Feather, you can write your posts in Notion and automatically publish them to your blog.
Unifying Your Marketing with Feather
The platform supports subfolder blogs, which is a big win for SEO. Plus, you can manage everything from your CRM to your website blog in one place. Feather offers customization options with CSS and the ability to collect emails, making it a versatile tool for any content creator.
Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!
2. ChatGPT: Your AI Content Sidekick
ChatGPT is the go-to AI for content creators. This natural language processing chatbot can help generate blog ideas, outlines, and social media posts. While it caused a stir when it first launched, it’s important to remember that ChatGPT is a tool, not a replacement for human creativity. Use it for brainstorming and idea generation, but don’t rely on it to do all the heavy lifting.
3. Claude: AI with a Human Touch
Claude is an AI tool that’s been around longer than ChatGPT and is one of its top competitors. It uses Constitutional AI to provide secure and accurate information, making it a reliable choice for content creators.
Claude can help generate code snippets, transcribe videos, and simplify complex information. It’s available in three price points, including a free option, so you can test it without breaking the bank.
4. Midjourney: AI Art on the Go
Midjourney is an AI graphics generation app that runs as a Discord bot, making creating stunning visuals from your phone easy. While anyone can learn to create prompts, getting the results you want takes some finesse.
Midjourney offers advanced prompting options, like specifying a transparent background or art style. Use it to generate social media graphics, logo concepts, or elements for your original designs.
5. Jasper: AI Writing with Personality
Jasper is a popular ChatGPT alternative that generates text content for articles, social media, and more. It’s also ventured into AI image generation. What sets Jasper apart is its understanding of tone, promising on-brand content that sounds like you every time.
Jasper integrates with Google Docs and other popular apps, making it a seamless addition to your content creation process.
6. Copy.ai: Streamline Your Content Strategy
Copy.ai is an AI tool that helps streamline and automate tasks, making it a valuable asset for any content creator. It can generate content ideas and pipelines, and even translate your content into different languages. With Copy.ai, you can focus on what matters most: creating high-quality content that resonates with your audience.
Related Reading
- How to Repurpose Blog Content for Social Media
- Blog Post Template
- Blog Post Ideas
- Blog Post Examples
- Blog Content Planner
- Lifestyle Blog Post Ideas
- Fashion Blog Post Ideas
- Best AI for Writing Blogs
- Real Estate Blog Post Ideas
- How Many Blog Posts Per Week?
- First Blog Post Ideas
- Photography Blog Post Ideas
Go From Notion to Blog With Ease Today with Feather
Feather is a seamless solution for publishing blog content and newsletters with Notion. It’s perfect for companies looking to manage everything in one place. Simply write on Notion and automatically publish it on your Feather blog. No coding or design skills are required. This tool offers the ability to create a subfolder blog, ensuring better SEO performance.
Customize, Collect, Collaborate
You can also customize your design with CSS and collect emails with ease. Feather enables team collaboration, making the publishing process smoother. Plus, you can send newsletters directly from Notion.
Ready to streamline your content creation? Run your blog and newsletter with Feather today!
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