Crafting a compelling blog post is no small feat. Whether you’re a newbie or a seasoned writer, everyone faces the challenge of creating engaging content occasionally. Thankfully, there are tons of blog writing examples from which to draw inspiration. This post will give many examples and formats to inspire your next blog. With the proper guidance, you can shine with your blog content creation like never before.
Feather's notion to blog is designed to help you achieve your goals. It offers valuable insights you can use to create better blog content and connect with your readers.
14 Examples of Blog Writing Formats for Your Posts
Blog Writing Examples
1. Master the How-To Post: A Step-by-Step Guide
The How-To Post is a staple in blog writing formats. It’s your go-to for crafting educational content that attracts organic search traffic. This format breaks down complex tasks into manageable steps, making it perfect for teaching your audience something new. Enhance these posts with visuals like videos or infographics for clarity and engagement.
2. Listicle Mania: Creating Compelling Lists
Listicles are a blog favorite for their easy-to-follow structure and catchy titles. Despite their reputation for low-quality content, a well-crafted listicle can offer valuable insights and attract readers. Use them to compile tips, tactics, or ideas under a specific topic. People love lists, so give them what they want.
3. Curated Content: Crafting Resource-Rich Posts
Curated posts may have a reputation for laziness, but they can be instrumental. Gathering and organizing relevant content around a theme saves your readers time and effort. These posts are ideal for sharing:
Industry examples
Statistics
Quotes and many more
4. Thought Leadership: Sharing Insights and Opinions
Thought leadership posts are challenging but rewarding. They require deep analysis and offer original insights into industry trends and future directions. These posts aren’t written on a whim; they result from careful observation and reflection. They often spark discussions and can sometimes be controversial.
5. Fun and Games: Entertaining Your Audience
Fun posts have their place in blog content, offering a refreshing break from serious topics. These posts are perfect for holidays or when your audience needs a mental break. Just ensure they align with your blog’s focus. Entertaining content can boost engagement and keep readers coming back for more.
6. Explaining Concepts with 'What' Posts
'What' posts simplify complex concepts for beginners. They introduce and explain topics, highlighting why they matter. These posts often link to more in-depth content, guiding readers to explore further. Use 'what' posts to break down for your audience, such as:
Trends
Tactics
Tools
7. The Power of 'Why' Posts: Making a Case
'Why' posts are persuasive, emphasizing the importance of a topic. They support claims with examples, facts, and statistics to convince readers. These posts are ideal for drawing attention to trends, tools, or concepts. Think of them as compelling arguments for why something matters.
8. Feature Stories: In-Depth Exploration
Feature stories resemble human interest pieces, offering detailed insights into specific topics, people, or trends. These posts require thorough research and are more journalistic. They don’t fit neatly into a category but offer a comprehensive look at their subject matter.
9. FAQ Posts: Answering Common Questions
FAQ posts are beginner-friendly, using a Q&A format to address common queries. They’re excellent for tackling frequently asked questions from your audience, grouped by topic. These posts can serve as valuable resources for sales and service teams, helping them address customer concerns.
10. Interview Posts: Gaining Third-Party Insights
Interview posts introduce new perspectives by quoting third-party experts. They can take the form of Q&As and help build relationships with industry influencers. These posts can also expand your reach, as interviewees may share the content with their networks.
11. SlideShare Posts: Visual Storytelling
SlideShare posts revolve around embedding SlideShare presentations. While they require more effort and design skills, they offer high rewards. These posts are perfect for visual content like:
Quotes
Charts
Storytelling
12. Infographic Posts: Visual Data Presentation
Infographic posts embed infographics to present data visually. They’re high-commitment but yield significant rewards, including shareability and inbound links. Infographics are great for:
Compiling data
Organizing timelines
Offering visual tips
13. Newsjacking: Riding the News Wave
Newsjacking capitalizes on trending news to support marketing goals. It requires monitoring news sources for relevant stories. A successful newsjack promptly ties the news to your industry, adding value for your audience.
14. Comparison Posts: Helping Readers Decide
Comparison posts assist readers in making decisions by comparing two options. They’re helpful in both the Consideration and Decision stages of the buyer’s journey. These posts should be unbiased and offer detailed breakdowns to help readers choose the best solution.
Design Milk is a well-curated blend of art, architecture, and decor ideas, giving readers a fresh perspective on design trends. Its magazine-like layout offers a clean, modern look, with consistently updated content that reflects current trends uniquely. It's not just about design; it’s a creative hub that even covers the design aspects of SpaceX spacesuits.
2. IKEA Hackers: DIY Ingenuity
Born from a passion for IKEA, this blog showcases creative hacks and modifications on popular IKEA furniture. It's a haven for DIY enthusiasts, with user-generated content and detailed tutorials. The blog’s strong community even rallied when IKEA threatened legal action, showing the impact and support of its readers.
3. Brand New by Under Consideration: Design Deep Dive
This blog delves into corporate and brand identity work, offering insightful opinions on the designs of big brands. The innovative navigation allows users to explore by industry, popularity, and more. It's a visually stunning site that highlights the artistry in branding.
4. Young House Love: DIY Success
Starting as a home renovation blog, Young House Love has evolved into a multi-platform brand with:
Books
Furniture lines
Podcast
The blog showcases the potential for monetizing expertise through diverse income streams, all while maintaining an engaging and authentic voice.
5. Adobe 99U: Creative Career Guidance
Adobe’s 99U blog is an extension of its creative suite, offering career advice for creative professionals. The design is vibrant and visually appealing, with content that feels like a natural continuation of Adobe’s mission to empower creatives.
6. Mark Manson: Straight Talk
Mark Manson’s blog offers personal development advice without the fluff. His frank, straightforward writing style has built a loyal following, and his paid subscription model provides access to courses and eBooks. Readers can even listen to him narrate his posts, adding a personal touch.
7. Universe of Memory: Learning Made Personal
This blog, run by a memory expert, provides valuable insights into language learning and productivity. The content is closely tied to the author's story, offering readers clear, actionable advice. It’s a platform for selling products and courses, enhancing the learning experience.
8. Detailed: SEO Insights
Detailed focuses on helping businesses grow their SEO traffic with original, data-driven posts. The blog’s expert knowledge is evident in the well-researched content, making it a valuable resource for those looking to improve their SEO strategies.
9. Ahrefs: SEO Mastery
Ahrefs is a top-tier SEO tool, and its blog offers detailed tutorials, case studies, and opinion pieces from industry experts. The content ranges from beginner to advanced, all tying back to the Ahrefs product naturally, providing immense value to its readers.
10. Kinsta: WordPress Wizardry
Kinsta’s blog is a treasure trove of WordPress insights, offering actionable tips and resources on web performance and optimization. The clean layout and helpful images make the content easy to digest, enhancing the reader’s experience.
11. Slack: Communication Chronicles
Slack’s blog covers communication, collaboration, and the future of work, with data-driven articles and stylish design. The content is organized into collections, making navigation a breeze and ensuring readers find relevant information quickly.
12. Grammarly: Writing Made Easy
Grammarly’s blog is an extension of its grammar checker tool, offering:
Writing guides
Product updates
Grammar tips
The design is visually appealing, with well-formatted articles that are easy to skim, providing readers with quick, valuable insights.
13. Giant Bomb: Gaming Community
Giant Bomb is a gaming website focusing on community, offering in-depth reviews in various formats. The active forum and sense of camaraderie make it a go-to destination for gamers, with content that’s both informative and engaging.
14. Rock Paper Shotgun: PC Gaming Passion
Top UK game critics maintain this blog, providing detailed reviews and news for both mainstream and indie games. The quality of writing reflects the authors' passion, offering fans a deep dive into the world of PC gaming.
15. Hackaday: Engineering Excellence
Hackaday is a blog for engineering enthusiasts, combining original content with community hacks. It fosters collaboration, encouraging readers to share their projects and ideas, making it a hub for innovation and inspiration.
16. Android Police: Android Authority
Android Police is a comprehensive source for Android, offering news, reviews, and tips for developers and users. The content is well-organized, making finding relevant information easy and staying updated on the latest Android developments.
17. Imperfect Families: Real Talk for Parents
This blog is run by a licensed therapist, offering practical parenting advice and relatable stories. The content tackles real issues parents face, providing readers with a sense of connection and support.
18. Sustainably Chic: Eco-Friendly Fashion
Sustainably Chic is a sustainable fashion and lifestyle destination with a minimalist design and user-friendly brand directory. The blog reflects the author’s passion for fashion and commitment to sustainability, offering readers valuable insights and inspiration.
19. Melanin ASS: Diverse Voices
Melanin and Sustainable Style is a platform focused on communities of color within sustainable fashion and beauty. The content is empowering and inspiring, celebrating diversity and showcasing change makers in the industry.
20. Going Zero Waste: Eco Living
This blog offers easy steps to eco-friendly living, with a roadmap to zero-waste living that links to valuable articles. The optimistic tone and well-structured content make it accessible and engaging, encouraging readers to embrace sustainability.
21. Smitten Kitchen: No-Fuss Cooking
Smitten Kitchen offers unfussy recipes with high-quality images and videos. The writing is engaging and humorous, and the recipe page is structured to make it easy to find what you’re looking for, even offering a ‘Surprise Me!’ button for inspiration.
22. Serious Eats: Culinary Science
Serious Eats takes a scientific approach to cooking, with original recipes and food essays. The content is thoroughly tested and genuine, making it a trusted resource for food enthusiasts. Its dedication to quality has earned it numerous awards.
23. Homesick Texan: Texan Flavors
This blog focuses on Texan cuisine, with recipes and stories that reflect the author’s heritage. The well-defined niche sets it apart, offering readers a taste of Texas through engaging content and mouthwatering recipes.
24. Sprouted Kitchen: Food and Photography
Sprouted Kitchen is a visually stunning blog run by a foodie and her photographer husband. The content includes:
Recipes
eBooks
Merchandise
All of these with beautiful photography. The blog also offers a guide to food photography and a pay-to-join Cooking Club.
25. All The Pretty Pandas: Style and Substance
An opera singer and former Bachelor contestant, offering run this lifestyle blog:
Beauty
Fashion
Bachelor recaps
The design is aesthetically pleasing, with a clever ‘shop hub’ that links to outfits worn in podcast episodes, adding a personal touch.
26. Cup of Jo: Reader Engagement
Cup of Jo started as a hobby and grew into a full-time job with a team of writers. The blog has a highly engaged readership, with a section compiling reader comments under specific themes, fostering a sense of community and connection.
27. Art of Manliness: Thoughtful Content
The Art of Manliness offers actionable advice for every aspect of a man’s life, from character to fitness. The content is thoughtful and free of clickbait, with an online/offline program that helps men apply what they learn from the site to their lives.
28. Aesthetics of Joy: Design for Happiness
This blog is about living a joyful life through design, with colorful and unique content that perfectly fits the theme. The design is eye-catching and engaging, offering readers inspiration and resources for incorporating joy into their lives.
29. Moral Fibres: Sustainable Living
Moral Fibres is a UK-based blog focused on sustainable living with style. The content is clean and informative, with beautiful photos and easy navigation. Readers can explore various categories, such as seasonal recipes, making it a practical resource for green living.
30. Brain Pickings: Literary Connections
Brain Pickings is a one-woman labor of love, offering high-quality content that ties together connections between literature, science, and art. The blog showcases little-seen snippets of:
History and literature
Life lessons
Curated quotes
Many more
This provides readers with a rich and engaging experience.
31. Wait But Why: Curiosity and Humor
Wait But Why offers unpretentious, well-researched articles with a touch of humor. Using MS Paint-style stickmen adds personality to the content, making it accessible and entertaining while sparking curiosity in readers.
32. Nautilus: Science and Culture
Nautilus is a science blog that explores various topics, from culture to astronomy. The content is backed by science and quality writing, making it a reliable source for readers seeking in-depth insights from leading thinkers and writers.
33. UpRoxx: Culture and News
UpRoxx is an online magazine covering the latest news and culture, from film and music to sports. The content is regularly updated, with both short and long-form informative and engaging articles, providing readers with a pulse on current events.
34. Nerd Fitness: Niche Success
Nerd Fitness targets those with desk jobs who love nerd culture, offering health and fitness advice. The blog has no ads or sponsorships but has launched successful ventures, including an online coaching program and app, reaching over 1.5 million visitors monthly.
35. The Poor Traveler: Budget Adventures
This travel blog documents misadventures and offers budget travel guides with tips and lessons. The guides are full of details, including sample itineraries and budgets, providing readers with valuable travel information.
36. Two Wandering Soles: Eco-Friendly Exploration
Two Wandering Soles is an award-winning travel blog focused on eco-friendly travel. The content is filled with links to valuable resources, from eBooks to gear lists, making it easy for readers to navigate and find the information they need.
37. Travel Episodes: Multimedia Storytelling
Travel Episodes take storytelling to new heights, incorporating video clips, sound effects, and photography. The immersive writing and multimedia elements create a unique experience for readers, offering a fresh perspective on travel stories.
38. Legal Nomads: Authentic Adventures
Legal Nomads is a blog with a strong origin story, focusing on travel, food, and personal growth. The content is tied to the author’s journey, offering readers a genuine and inspiring look at the digital nomad lifestyle while providing resources for those seeking a similar path.
Choosing the right topic starts with understanding who you’re writing for. Ask yourself: Who’s the ideal reader? What questions are they asking? What unique perspective can you provide?
This isn’t just about filling in the blanks with information; it’s about creating content that resonates with your audience. You’re more likely to capture and hold their attention when you get inside their heads.
Craft Headlines That Pop
A headline is your blog post’s first impression, so make it count. Use numbers to clarify and intrigue, like “Eight One-Pot Recipes for Busy Families.” Numbers suggest structure and promise valuable information. Incorporate action words, such as:
Achieve
Discover
Break through
This signals what readers will gain. Check what’s worked before and spice it up with your unique twist.
Make It Easy to Scan
Most online readers skim, so format your blog to accommodate this. Use easy-to-read fonts and break up text with:
Lists
Bullet points
Short paragraphs
White space is your friend, allowing readers to breathe and focus on key points. The goal is to convey your message effectively without overwhelming your audience.
Use Visuals to Enhance
Visuals are processed far faster than text, making them essential for grabbing attention. Use images, videos, and infographics to break up text and illustrate your points vividly. Just be cautious not to slow down your site; optimized images are key.
Link to Related Content
Keep readers engaged by suggesting related posts. This helps them find what they’re looking for and boosts your page views and search engine rankings. It’s a way to guide them through your content ecosystem seamlessly.
Make Sharing Simple
Increase your reach by adding social media share buttons to your posts. Tools like Jetpack make it easy for readers to share your content with their networks, expanding your audience without extra effort on your part.
Simplifying Content Publishing with Feather
Ready to streamline your blog and newsletter process? Feather lets you publish content directly from Notion so you can go from notion to blog in minutes. Run your blog and newsletter with Feather today!
Why is Blogging Essential?
Blog Writing Examples
Why is developing a business blog worth your time?
Did you know that, on average, companies that blog get 57% of marketers saying that blogging has helped them get more leads?
Blogging is a Must-Have for Brands
Blogging is essential for businesses and personal brands because it provides a platform to:
Engage with your audience
Showcase your expertise
Build trust
People won't just stumble upon your website; they need a reason to visit. Blogs offer valuable content that attracts visitors; search engines love fresh, relevant content. Blogs are a hub for your online presence, providing:
Social media content
Email marketing material
Many more
They also help you connect with your audience on a deeper level, addressing their questions and concerns and providing valuable insights.
Blogging Drives Traffic
How do people find your website? They will not just visit your site if they've never heard of you. They need to find out about it from somewhere. Social media shares are fine, but people need something to share, which is rarely just a product listing. Paid ads are great but require an upfront cost to get traffic, which disappears when you stop paying.
Email marketing is fine, but it only works for people who have opted into your mailing list. Blogging lists your site in Google's search results, which gets people on your site. Provide them with content they want to see, and they'll find it when they look.
Blogging Builds Authority and Trust
Blogging is a prominent and visible way to showcase your knowledge of your products, niche, and industry. When a user is interested in buying a product and can choose between you and a competitor, which would they choose? All else being equal, they will choose the more trustworthy brand.
A blog is challenging to maintain, which means having one is a sign of the effort you're putting into your business. If you have no blog (or your blog is low-quality or uses stolen content), it's a sign that your business might not be trustworthy. Customers want to shop with brands they can trust.
Blogging Gives You Social Media Content
Social media is an excellent channel to reach a new audience and capture them, but what will you post? The vast majority of posts made by businesses on social media are links to blog content because blog content is much easier to share and promote than product pages, landing pages, or link-free posts.
Every blog post is an opportunity to share it as a link on:
Facebook
Twitter
Instagram
Pinterest
Reddit
More
Blog Content Can Be Repurposed
Investing in a blog is not just investing in a blog. It's investing in content, knowledge, and authority. You can convert that blog post into various forms of content and media, all of which can reach different audiences in different places and at other times. One post can be converted into a script and read aloud as a podcast or audio post.
That audio can be set to animation or action and turned into a YouTube video. The script can be pared down and turned into an infographic or even a slide deck.
Blogs Communicate with Potential Customers
Blogs are not one-way advertising. They're a way to communicate with your customers, both personally and implicitly. On a direct level, a blog allows you to address your audience's questions and concerns. If your audience has a pain point, you can address how to solve it with your blog.
If they are concerned about your product or industry, you can assuage those concerns with a post. If they have questions, they can ask you in the comments of a post, and you can use that to answer them directly, inspire an entirely new blog post, or both.
Blogs Build Individual Thought Leadership
A blog isn't just a resource for your business; it's a resource for you. I highly recommend that any business running a blog creates an author account for their CEO. Blog posts become attributed to that individual, who can then leverage that portfolio of content, experience, and opinions to open up new doors, position themselves as an authority, and build relationships with others.
Blogging Opens Up Networking Opportunities
Blogs can become popular. Other people might want to work with you to create content for your or their blog. Industry bloggers may ask for your quotes and opinions for a round-up post. Influencers might interview you for content.
You can leverage your blog to reach out to reporters and journalists. Many doors open when you have a good, well-run blog attached to your business.
Blogging Compounds Over Time
Blogging doesn't go away. If you're always doing the bare minimum, standards may push forward, and you'll be left behind, but that's rarely the case. Blogging tends to compound over time. The more content you have, the more authority and clout you build, and the faster it can keep compounding.
A blog might not have much return on investment in the first year, but it might be responsible for more than half of your sales by the third.
Go From Notion to Blog With Ease Today with Feather
Blog Writing Examples
Feather changes the way you manage blog content. Do you find the technical side of blogging a hassle? Feather lets you write directly in Notion and automatically publish that content to your blog. No coding skills are needed. Plus, you can set up a subfolder blog, like domain.com/blog, which is better for SEO. It’s a streamlined, efficient way to get your content online.
Seamless Integration with Notion
Managing your CRM and blog shouldn’t involve juggling multiple platforms. Feather integrates directly with Notion, giving you the functionality of systems like HubSpot without the complexity. Write, edit, and collaborate with your team all in one place. This makes it easy to keep everyone on the same page during publishing.
Customize Your Blog Design
You want your blog to stand out, and Feather’s got you covered. While it keeps things simple, you can customize your blog’s design with custom CSS. It’s like giving your blog a makeover without the fuss. Want to collect emails or add a few more features? Feather offers options to tailor your blog to your needs.
Send Newsletters from Notion
Feather isn’t just about blogging. It also lets you set up and send newsletters directly from Notion. Keep your subscribers in the loop without switching platforms. It’s a straightforward way to manage your communication and reach your audience. Writing and sending newsletters is as easy as writing a blog post.
Get Started with Feather
Ready to improve your blog and newsletter workflow? Feather makes creating an account easy and sending emails from Notion easy. Transitioning from Notion to a blog is quick, allowing you to focus on what matters: your content.