How To Use AI For Writing For Content Marketing (A Step-By-Step Guide)

Learn how to use AI for writing in content marketing with this step-by-step guide to streamline workflows and create impactful content.

How To Use AI For Writing For Content Marketing  (A Step-By-Step Guide)
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Imagine staring at a blank page, trying to craft the perfect blog post. You know the importance of SEO blog writing, but the words aren’t flowing. Enter AI—a game-changer for writers everywhere. Whether you’re looking to supercharge your content marketing or make the writing process smoother, this article is here to help. You'll discover practical ways to integrate AI into your workflow, making writing easier and more effective.
Feather's notion to blog can guide you in this journey, offering simple, practical tools to enhance your writing.

What is AI Writing?

How To Use AI For Writing
How To Use AI For Writing
AI writing uses artificial intelligence tools to generate or assist in creating content. These tools rely on technologies like machine learning and natural language processing (NLP) to understand prompts, analyze data, and produce text that mimics human writing.

Generative AI: A Writer’s Best Friend

Generative AI programs are great writing tools to help with blogging and content generation. You can use AI to brainstorm article ideas, compose outlines for posts, or even draft an article in seconds. With generative AI, the user types a command, called a prompt, into the message window, and the AI accomplishes the task to the best of its abilities.
Prompts can describe any task you want done, such as writing a blog post or locating other sources or materials. Some remarkable AI tools include:
  • Quillbot
  • Articoolo
  • GPT-4
  • Narrative Science
  • Others
They are highly used in blogging and can save time, boost creativity, make better content, and even show data insights.

What are AI Writing Tools, and How Do They Work?

How To Use AI For Writing
How To Use AI For Writing
AI writing tools, or AI content writers, are software programs that create text based on what you input. Think of them as digital wordsmiths powered by artificial intelligence. They're perfect for businesses deeply involved in content marketing, whether you're:
  • Cranking out blog posts
  • Landing pages
  • Product descriptions
  • Ads
  • Social media updates
  • Video descriptions
  • Emails
AI writing tools can be your go-to for generating human-like text content. They’re not a substitute for human writers but a productivity tool to make your work more efficient.

How AI Writing Tools Work: Behind the Curtain

AI assistants produce output based on what you tell them. They’re trained over time with real-life data. Learning from this data makes them better at producing natural-sounding text. Since AI tools receive data from humans, their output also turns out human-like.
It’s similar to how human writers research existing content to create something new. AI content tools scan existing content on the web, gather data based on your instructions, and then process it to generate fresh content.

Why Marketers Are Embracing AI Writing Tools

According to Salesforce Research, marketers' use of AI skyrocketed from 29% in 2018 to 84% in 2020. Why? AI can enhance content writing and marketing in several ways. AI content tools:
  • Automate content creation
  • Gather user-generated content
  • Handle repetitive tasks
  • Optimize content for search engines
  • Serve as productivity maximizers
They also help you overcome writer’s block. But don’t think of AI assistants as miracle products. They can’t write entire blog posts at the click of a button. They need instructions from you to work correctly.

A Quick Word About Feather

Feather is an SEO-friendly blog and email newsletter service that lets you publish content through Notion without needing coding or design skills. With Feather, you can write blog content on Notion and publish it automatically.
This allows companies to set up a subfolder blog (domain.com/blog) instead of a subdomain (blog.domain.com), which is better for SEO. Feather gives you the HubSpot experience through Notion by letting you manage your CRM and website blog all in one place.
You can even customize designs with CSS and collect emails. Feather also lets you set up and send newsletters to subscribers directly from Notion. Run your blog and newsletter with Feather today — create a new account and send emails from Notion, or go from notion to blog in minutes!

How To Use AI for Writing Blog Posts and Other Content Marketing Pieces

How To Use AI For Writing
How To Use AI For Writing

Kickstart with AI-Powered Keyword Research

Before you even think about putting pen to paper or fingers to keyboard, you need a solid topic. And that starts with keyword research. Use AI tools like SEMrush, Ahrefs, or Google Keyword Planner. Define your goals first. Are you trying to drive traffic? Boost product visibility? Once you know what you’re after, pick a tool and start with seed keywords.
These are broad terms that form the foundation of your research. Use AI to generate specific keyword suggestions. Pay attention to search volume, user intent, competition, and relevance. Analyze your competitors’ keywords, too. This can help you find high-performing keywords you might not have considered. Refine your list and focus on keywords with a good balance of search volume, relevance, and manageable competition.

Craft a Strong Outline with AI Assistance

With your keywords in hand, it’s time to create an outline. AI tools like ChatGPT, Gemini, and Perplexity AI can help you here. Use a prompt like, ‘You are an expert copywriter who creates content outlines. You have a conversational tone of voice. You have a conversational writing style. Create a long-form content outline in English for the blog post titled “How to Use AI to Write Blog Posts.”
The content outline should include relevant and engaging headings and subheadings.’ Try different tools and combine the outputs to create the best possible outline. If you want to go the extra mile, you can manually search the keyword on Google and check competitors’ outlines. Incorporate anything you find missing into your outline.

Generate the Blog Post Using AI

With your outline ready, it’s time to generate the blog post. There are two ways to do this. The first is to use a single prompt. This is a good option if you’re short on time. Log into an AI tool like ChatGPT, Claude AI, or Gemini and paste the outline into a double quotation. Then, add your prompt.
You can include keywords and ask the tool to write an engaging, SEO-friendly blog. If you have specific requirements, mention them too. The second option is to use multiple prompts. This is the recommended approach. Use different prompts for different sections of the blog post. This will help you achieve a better, more informative output.

Refine and Optimize Your AI-Generated Blog Post

AI can be a great tool, but it’s not perfect. Once your blog post is generated, you’ll need to optimize it. Start by revising the text to make it more human-like. This is especially important if the AI-generated text includes long sentences or redundant words.
Next, focus on SEO. Ensure your keywords are included in the article's heading, intro, and body. Check for missing snippets and add them manually if needed. Use AI prompts to generate these snippets if necessary. Check for any other SEO practices the AI might have missed.

Add Media to Your Blog Post Using AI

Don’t forget about media. Images and other visuals can enhance your blog post and make it more engaging. AI tools like DALL-E 3 and Midjourney can help you generate pictures. Use a prompt to describe the image you need and download it once it’s generated. If you have a specific image format in mind, change it before adding it to your blog post.
  • How to Write Blog Posts for SEO
  • Types Of Content Writing
  • Blog Writing Format
  • How To Use AI For Writing
  • Benefits Of AI Writing Tools

9 Best AI Blog Writing Tools

1. Feather – The Seamless Notion to Blog Solution

How To Use AI For Writing
How To Use AI For Writing
Feather revolutionizes blog and newsletter management by letting you seamlessly publish content from Notion without coding or design skills. Writing, collaborating, and publishing easily makes Feather perfect for teams.
You can also set up a subfolder blog, crucial for SEO, and even send newsletters directly from Notion. This tool is a game-changer for companies seeking a Notion-based solution that feels like HubSpot.
Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. Rytr – AI Content Writing Made Easy

Rytr is built on OpenAI’s GPT-3 API, crafted for content creators, SEO experts, and copywriters. It stands out because it includes prompts and templates for over 40 use cases, like Facebook ads, social media posts, and blog briefs.
You can write in 30+ languages and choose from 20+ tones, ensuring your content is versatile. It has a plagiarism checker for peace of mind and an AI image generator for added creativity.

3. Simplified – Streamline Your Writing Process

With a user base of one million and numerous G2 awards, Simplified is a leader in AI writing and content creation. The AI writer suite makes crafting high-quality content for landing pages, product descriptions, and blogs simple. But it doesn’t stop there; it also offers:
  • Graphic design
  • Social media scheduling
  • Video editing capabilities
With 50+ templates and support for 30+ languages, Simplified is a comprehensive solution for content generation.

4. Frase – SEO-Optimized Content Creation

Frase is your all-in-one tool for SEO research and AI writing. It’s perfect for SEO managers who need a robust solution to create briefs quickly. With Frase, you can manage the entire content lifecycle, from research to optimization. Features include SERP analysis and competitor evaluation, making it a valuable asset for content marketing.

5. Narrato – Creative Writing Made Easy

Narrato is a newcomer to the AI writing scene but not to content marketing. It’s an excellent tool for creating briefs, assigning them to writers via the Narrato Marketplace, and managing the content workflow. With project management tools and quick turnarounds, Narrato ensures your content is delivered efficiently and effectively.

6. WordAI – Natural Language Generation

WordAI is designed to boost your content output by rephrasing, rewriting, and restructuring text. It can create up to 1,000 SEO rewrites from a single piece of content through its natural language generation tools. This tool is perfect for avoiding duplication and ensuring your content remains fresh and unique.

7. Copy.ai – AI-Powered Copywriting

Copy.ai is another new entry in the AI content writing scene. It’s based on ChatGPT-4 API, so it can produce quality blog and copywriting drafts with the right prompts. With a library of templates for articles, social copy, emails, and more, Copy.ai is a versatile tool for creating premium content quickly.

8. QuillBot – Simplifying Complex Content

QuillBot is a paraphrasing tool designed for short and long-form content. While it won’t generate new text, it’s perfect for summarizing or paraphrasing existing content. Its simple, web-based interface makes it easy to use, and changes in the paraphrased text are color-coded for clarity.

9. Writerly – Copyediting and Proofreading

Writerly is an AI productivity suite for marketing, customer support, and e-commerce teams. Its generative AI Chrome extension lets you create content briefs as you browse the web. Writerly Go integrates with Gmail, saving you time, and the Creator Cloud offers dozens of custom templates for content creation.

How Best To Leverage AI Writing Tools

AI writing tools are game-changers in the content creation process. They're essential for creating high-quality content. These tools ensure your writing isn't just error-free. They help your content reflect your brand voice and unique writing style. While many AI tools check spelling and grammar, content governance software evaluates all the characteristics that make content stand out.

What Makes Content High Quality?

High-quality content is more than just correct spelling and grammar. It uses consistent terminology and is easy to read. It should appeal to its audience and help you reach your goals. Whether you want to boost brand awareness or help customers use your products safely, quality content is essential.

Speed Up Your Writing Process

AI writing tools can help you create good content faster. But not every tool is equal. Choose tools that integrate with your existing writing tools for maximum efficiency. This way, you don’t have to leave your writing tool to check your content. More clickable suggestions mean you can improve your copy faster.

Keep Costs Down

Efficiency gains also mean cost savings. The less time you spend on reviews and translations, the more money you save. Time is money, after all.

Stay Compliant with Regulations

Regulatory compliance is critical for enterprise content. You don't want your AI tools to make mistakes that could lead to legal and financial consequences. The best AI writing tools can help ensure regulatory compliance by governing content quality and performance.

Use Automation for Content Governance

Automation capabilities are ideal for enterprise AI writing tools. They aren’t crucial for single contributors but are valuable for professional writers with content processes, tools, and channels. Consider automated content governance as an option.

Go From Notion to Blog With Ease Today with Feather

How To Use AI For Writing
How To Use AI For Writing
Feather is here to streamline the chaos of content creation. Imagine writing your blog post on Notion, and with a few clicks; it’s live on your website: no coding, no design headaches, just pure simplicity.
This ease lets your team focus on crafting compelling narratives instead of wrestling with technical issues. So, how does it work? Just jot down your ideas in Notion, and Feather will handle the rest. It’s like having an invisible assistant that ensures your content looks great and performs well on search engines.

SEO-Friendly Subfolder Blogs: Why They Matter

Let’s talk about SEO and why subfolder blogs are a game-changer. Search engines love subfolders. Why? They seamlessly integrate with your existing site structure, enhancing credibility and relevance. Feather lets you set up your blog as a subfolder, not a subdomain.
This setup boosts your SEO performance, making your content visible to those searching. It’s all about making it easier for people to find your content, and Feather helps you do just that without breaking a sweat.

Unifying Your CRM and Blog Management with Notion

Imagine handling all your CRM tasks and blog management from one platform. Feather turns that vision into reality by integrating seamlessly with Notion. It’s like getting the HubSpot experience without the complexity. Manage your contacts, track interactions, and publish content within Notion.
This unified approach saves time and reduces the risk of errors, allowing you to focus on what matters most—creating content that resonates with your audience.

Customization Made Easy: Design Your Blog with CSS

Feather offers customization options that allow you to tailor your blog's appearance to fit your brand identity. With custom CSS, you can tweak the design as needed. Whether you want to change fonts, colors, or layouts, Feather provides the flexibility to make your blog truly yours. This level of customization ensures your content performs well and looks fantastic.

Streamline Newsletter Management with Feather

Feather doesn’t stop at just blog management. It also streamlines your newsletter process. Write your newsletter in Notion and easily send it to your subscribers. This integration means you can manage your entire content strategy from one place. With Feather’s intuitive design, you don’t need any technical skills to make it happen. It’s all about simplifying your workflow so you can focus on what you do best—creating amazing content.

Get Started with Feather Today

Ready to take the plunge? Feather makes it easy to run your blog and newsletter without the hassle. Create a new account and start sending emails from Notion today. With Feather, you can go from idea to publication in minutes, ensuring your content reaches your audience quickly and effectively. So, what are you waiting for?
Get started with Feather and experience the freedom of effortless content management.
  • Frase Alternative
  • Writesonic Alternatives
  • SE Ranking Alternatives
  • Blog Writing Topics
  • MarketMuse Alternatives
  • Grammarly Alternatives
  • Blog Writing Software
  • Rytr Alternatives
  • QuillBot Alternative
  • SurferSEO Alternative

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