12 Best SE Ranking Alternatives For Website SEO

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If you’re knee-deep in SEO blog writing, you’ve likely come across SE Ranking. It’s a nifty tool for tracking keyword performance and analyzing competitors. But what if it’s not quite right for your unique needs? Or maybe you're just curious about what else is out there. This article explores the best SE Ranking alternatives, ensuring you have the right tools to boost your website's SEO and meet your goals.

And if you’re looking for a seamless way to bring your blog ideas to life, Feather’s notion to blog could be just what you need.

What is SE Ranking?

SE Ranking stands out as a professional SEO tool designed to aid marketers in optimizing websites and blogs. It ensures content achieves strong positions on search engine results pages, enhancing visibility and traffic.

The Evolution: A Tool with a Rich History

SE Ranking began by focusing on foundational SEO tasks. As the company expanded, it introduced many tools and features, creating a comprehensive suite for improving SEO. This growth is evident in its impressive user base of over 800,000 active users.

Cutting-Edge Innovation: AI and NLP Features

SE Ranking incorporates innovative solutions that leverage AI and Google’s Natural Language Processing (NLP). These advancements enable the tool to provide more accurate and effective SEO strategies. This isn’t just standard software; it’s a next-level tool that can also enhance local marketing and social media ranking.

Widespread Adoption: A Go-To for Businesses and Agencies

SE Ranking’s success is reflected in its widespread adoption. It boasts over 300,000 users, with over 12,000 small and medium-sized businesses relying on the tool. More than 4,000 agencies use it to develop client strategies.

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Pros And Cons of Using SE Ranking

SE Ranking Pros: Unmatched Value and Flexibility

1. Value for Money

SE Ranking delivers impressive value for the money. With plans at a fraction of the cost of its main competitors, it's an affordable choice for SEO beginners and agencies alike.

2. Scalability and Flexibility

The platform's scalability and flexibility mean you only pay for the needed data. You can start small and expand as your business grows.

3. Quality Data

Users also praise SE Ranking for its high-quality data. It finds more backlinks and keywords than other platforms, and the information is more reliable.

Broad Feature Set: A One-Stop Shop for SEO

SE Ranking isn’t just about affordability; it’s packed with features. It’s an all-in-one platform that offers everything SEO marketers need and more. Unique tools like the Marketing Plan module set it apart. It also has project workflows to help you organize SEO tasks efficiently.

Once set up, SE Ranking can:

Track your rankings

Run audits

Provide all necessary information automatically

SE Ranking Cons: Missing Metrics and Learning Curves

1. Backlink Metrics

SE Ranking has drawbacks. It lacks some backlink metrics, such as Spam Score, and checking backlinks in real time requires an extra fee.

2. Cluttered Interface

The user interface can feel cluttered and overwhelming initially, but you’ll get used to it.

3. Lacks Thorough Features

The site audit tool misses some essential elements, like thoroughly examining link issues.

4. Under Development Features

While it provides analytics for up to eight networks, the social media strategies feature is still under development.

Consider Feather for a seamless blog and newsletter management experience. Feather lets you publish content through Notion with zero coding or design skills. You can manage everything from CRM to website blogs while enjoying SEO benefits. Run your blog and newsletter with Feather today—create a new account and send emails from Notion, or go from notion to blog in minutes!

12 Best SE Ranking Alternatives For Website SEO

1. Feather: Notion to Blog Made Easy

Feather is an SEO-friendly blog and email newsletter service that lets you publish blog content and a newsletter through Notion without needing coding or design skills. Feather allows companies to write blog content on Notion and automatically publish it to their Feather blog.

Run your blog and newsletter with Feather today—create a new account and send emails from Notion, or go from notion to blog in minutes!

2. Similarweb

Similarweb is an SEO and digital marketing platform that helps companies better understand their audience and outperform the competition. It offers plenty of free tools, including:

A website auditor

A list of top-ranking websites

A website-versus-mobile checker

With the paid platform, users can better understand buyer personas, monitor digital performance against competitors, and conduct market research across 210+ industries.

Weighing the Pros and Cons of Similarweb: Features, Limitations, and Pricing Breakdown

Similarweb best features:

Increase conversions through ad intelligence tools

Leverage 50+ traffic and engagement metrics for a thorough competitive analysis

Analyze over 100 million websites to understand your target audience better

Stay on top of upcoming market trends to tweak your digital marketing strategy

Similarweb limitations:

The pricing structure may be limited to some companies, tiny businesses

The dashboard can be overwhelming and can make it difficult to find what you’re searching for

Similarweb pricing:

Starter: $125/month for one user

Professional: $333/month for one user

Team: Custom pricing

Enterprise: Custom pricing

3. Serpstat

Serpstat is a Semrush alternative that helps companies increase their search results rankings. With Serpstat, you can:

Conduct keyword research for organic and paid traffic

Run a backlink analysis

Track rankings for your competitors

Plus, Serpstat comes complete with AI content analysis tools, allowing you to write articles, generate titles and meta descriptions, and get ideas for social media posts.

Serpstat Review: Exploring Key Features, Drawbacks, and Pricing Plans for SEO Success

Serpstat best features:

Use the AI writing tools to draft entire articles from a single sentence

Run a competitor analysis to understand (and target) their most successful keywords

Upload up to 50,000 keywords to the clustering tool to group them by search engine results page (SERP) similarity

Run a site audit to find crucial SEO errors that could impact your rankings

Serpstat limitations:

It can be challenging to customize reports

Some tutorials are outdated now that the platform has released new features

Serpstat pricing:

Individual: $45/month

Team: $85/month

Agency: $335/month

Enterprise: Custom pricing

4. CognitiveSEO

CognitiveSEO is a cloud-based platform allowing companies and digital agencies to:

Analyze website traffic

Conduct on-page SEO site traffic

Track search volume for competitors

With CognitiveSEO, you can find backlink opportunities, spot fluctuations in the Google algorithm, and find keyword suggestions for your content plan. Plus, the on-page SEO checker will crawl your site for errors that could negatively impact search rankings.

CognitiveSEO Overview: Key Features, Limitations, and Pricing for Advanced SEO Insights

CognitiveSEO’s best features:

Aggregate backlink data to discover your best referral sources

Leverage the SERP Checker Tool to track keyword rankings at the universal, local, and mobile level

Customize your dashboard with 35+ metrics to understand SEO data in real-time

Use the content optimization tool to find keyword opportunities for each piece of content

CognitiveSEO limitations:

The sheer amount of data and available features can be overwhelming for beginners

The platform doesn’t have as many customizations as some competitors

CognitiveSEO pricing:

Starter: $129.99/month

Premium: $199/month

Elite: $499/month

5. Ahrefs

Ahrefs offers a user-friendly interface to help boost your SEO and marketing efforts. With Ahrefs, you can see:

How much search traffic your competitors get

Study what your customers type into Google

Find critical SEO issues that hurt your site’s performance

Monitor your rankings of thousands of keywords

Ahrefs Deep Dive: Top Features, Challenges, and Pricing for SEO and Competitor Analysis

Ahrefs best features:

Use the site explorer to get an exhaustive analysis of your overall SEO health score and all possible SEO errors

Get thousands of keyword ideas, including their ranking difficulty and how they most boost your traffic

AI keyword research software to optimize your keyword research process

Uncover top-performing content and thousands of link-building opportunities

Get an in-depth search and backlink profile of any website, including competitors

Ahrefs limitations:

The learning curve can be steep for beginners

Currently, there are no AI tools that can be used for content generation

Ahrefs pricing:

Lite: $99/month

Standard: $199/month

Advanced: $399/month

Enterprise: $999/month

6. Raven Tools

Raven Tools is an SEO and reporting platform for SEO and content marketing agencies. It includes several advanced features, including:

Backlink tools

A keyword explorer

Marketing reports

Competitive analysis toolset

Raven Tools Breakdown: Features, Drawbacks, and Pricing for Agencies and SEO Professionals

Raven Tools’ best features:

Report on all paid and organic traffic in one place, pulling data from Moz, Facebook Ads, Instagram Ads, Bing Ads, Google Search Console, and more

Research competitor domains through four SEO data sources, identifying over 20 data points

Check your SERPs monthly, weekly, or even daily

Manage social media campaigns for multiple clients all in one place

Raven Tools limitations:

The platform is primarily built for agencies, not individual businesses

The sheer amount of data can be overwhelming to new users

Raven Tools pricing:

Small Biz: $39/month

Start: $79/month

Grow: $139/month

Thrive: $249/month

Lead: $399/month

7. Moz Pro

Moz Pro is one of the most well-known Semrush alternatives available, allowing companies to increase web traffic and ultimately move up the ranks in search engines. You can enter any URL with the keyword explorer to understand which target keywords fit best. You can also build your domain authority through in-depth backlink research to identify new opportunities.

Moz Pro Unpacked: Key Features, Limitations, and Pricing for Comprehensive SEO Management

Moz Pro’s best features:

Run weekly site audits to understand technical SEO issues that could interfere with rankings

Get a SERP analysis breakdown of keywords, understanding why pages rank the way they do

Use the on-page website optimization tool to get step-by-step instructions on how to boost rankings

Create a content calendar by generating ideas of similar topics from top-ranking sites

Moz Pro limitations

The keyword analysis is focused on high-volume, highly competitive search terms.

The pricing plans are higher than some of their direct competitors.

Moz Pro pricing:

Standard: $69/month

Medium: $129/month

Large: $209/month

Premium: $419/month

8. SEO PowerSuite

SEO PowerSuite is powerful SEO software that helps companies improve their visibility online. The software is divided into four solutions:

Rank Tracker

WebSite Auditor

SEO SpyGlass

LinkAssistant

With all four, companies can measure keyword difficulty, develop a content marketing plan, and conduct link prospecting to help build up domain authority.

SEO PowerSuite Highlights: Features, Drawbacks, and Pricing for Technical SEO and Local Ranking

SEO PowerSuite’s best features:

Run an SEO audit to crawl your entire site for technical issues

Identify spammy backlinks to improve content rankings

Check and track rankings for local search results and Google Maps

SEO PowerSuite limitations:

The platform is divided into four separate solutions versus one combined platform

It’s not a cloud-based platform

SEO PowerSuite pricing

Free version: $0

Professional: $299/year

Enterprise: $499/year

9. SpyFu

SpyFu is an all-in-one Semrush alternative, allowing you to:

Manage CPC (cost per click) campaigns

Dive into historical data

Run SEO reports

With SpyFu, you can run a competitive analysis, research backlink opportunities, manage unlimited keyword and domain projects, and customize reports to fit your unique SEO needs.

SpyFu Overview: Features, Limitations, and Pricing for Competitor Analysis and PPC Insights

SpyFu’s best features:

Get access to historical data for ranking history and backlinks

Dive into your competitors’ Google Ads keywords and ads through PPC tools

Simplify your SEO project management by creating keyword groups and setting up notifications

SpyFu limitations:

The data for low-volume keywords can be limited

There have been reports of data not being accurate 100% of the time

SpyFu pricing:

Basic plan: $39/month

Professional plan: $79/month

10. Ubersuggest

Ubersuggest is an easy-to-use SEO and content management platform accessed through a personal dashboard or Chrome extension. The platform allows you to:

Identify the best keyword opportunities for your site

Run a technical site audit

Uncover new backlink opportunities

Ubersuggest Review: Key Features, Drawbacks, and Pricing for Simplified SEO Management

Ubersuggest best features:

Get daily notifications on ranking updates and critical SEO issues on your website through your dashboard

Download the Chrome extension to analyze SEO data for any site you visit

Find the exact web pages that generate the best SEO traffic

Ubersuggest limitations:

Currently, there’s no mobile app

It pulls data from limited sources, primarily Google Analytics

Ubersuggest pricing:

Individual: $29/month

Business: $49/month

Enterprise: $99/month

11. Surfer

Try Surfer if you’re looking for more SEO tools like SE Ranking. Surfer is a suitable alternative to Semrush for companies that want to focus on content creation and harness the power of artificial intelligence (AI) in their strategy.

Here’s what you get with Surfer:

AI articles: Surfer will generate AI content and articles for your website that are optimized for ranking in search results.

Content editor: Having clean and coherent content is crucial for ranking. Surfer will provide guidelines and content suggestions to improve your website’s content.

Keyword research: Surfer can help you find relevant keywords for your pages to help you rank in search results.

For an additional monthly cost, you can add on website auditing and SERP analysis to boost your website’s SEO. Overall, Surfer is an alternative to Semrush only if you want to focus on boosting your website’s content creation.

Price:

Starting at $119 per month

12. WooRank

WooRank is another Semrush alternative you can try for your business. This tool provides you with tons of data and insight to help you improve your SEO performance.

Here are some highlights of what WooRank offers:

Keyword tracking: WooRank enables you to track the performance of keywords crucial to your business’s success.

Site crawling: With WooRank, you can crawl pages on your website to identify any errors or issues negatively impacting your SEO.

Competitive analysis: This tool enables you to choose your top three competitors and compare your website to theirs to see how you compare.

Integration with other tools: WooRank integrates with Google Analytics and Google Search Console to help you get more detailed reporting.

WooRank is an option if you want an SEO tool that provides you with the key features you need to improve your SEO campaigns.

Price:

Starting at $89 per month

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Choosing The Best SEO Tool For Website SEO

Align Your SEO Tool with Your Goals: Features Matter

Pinpoint what you need to achieve with your SEO. Are you:

Zeroing in on keyword research to amp up content visibility

Rank tracking to gauge your progress

Backlink analysis to boost authority

Site audits to fix technical issues

Competitor analysis to outsmart rivals?

Ahrefs and SEMrush offer many features, while others, like Ubersuggest, target beginners. Choose a tool that resonates with your needs.

Get the Best Bang for Your Buck: Pricing Insights

SEO tools come in a variety of price ranges. Compare their costs against the features they offer. Some tools offer free trials or limited free plans, which are great for testing before committing.

Budget-friendly tools like SE Ranking or Ubersuggest may be enough if you’re just starting out. However, larger organizations might find the advanced features and scalability of tools like Moz or Ahrefs worth the higher costs.

Simplify Your Experience: Ease of Use is Key

A tool with a steep learning curve can slow you down. Look for SEO tools with a clean, user-friendly interface and intuitive navigation. Platforms that present data in clear, actionable insights—like SE Ranking or SEMrush—help you focus more on strategy than deciphering dashboards.

Leverage Data Power: Database Size and Accuracy

The quality and size of a tool’s database significantly impact its utility. A more extensive database ensures reliable keyword research, rank tracking, and backlink analysis. Ahrefs and SEMrush, for instance, are known for their expansive and frequently updated databases, making them excellent choices for in-depth research.

Don’t Get Stuck: Customer Support Can Save the Day

Even the most seasoned SEO professionals encounter questions or challenges. A tool with responsive customer support can save valuable time and frustration. Look for multiple support channels, such as live chat, email, or phone, and verify the availability of resources like tutorials, knowledge bases, or forums.

Trial and Error: Try Before You Buy

Testing a few different tools before making a decision is a smart move. This hands-on approach lets you see how well a tool fits your unique needs and workflow. Consider taking advantage of free trials or demo versions to get a feel for the platform’s capabilities.

Go From Notion to Blog With Ease Today with Feather

Feather transforms your blog management, seamlessly bridging Notion and your CMS. You write in Notion, and with a few clicks, your post is live and optimized for search engines. No coding, no design headaches. Feather integrates directly into your existing workflow, allowing teams to collaborate without missing a beat.

Feather Optimizes SEO with Subfolders and Seamless CRM Integration

Have you ever struggled with the SEO implications of subdomains versus subfolders? Feather gets it right by publishing your content directly to a subfolder. That means better SEO performance and more organic traffic. Want to tweak the design? You can do that with custom CSS.

Feather is built for businesses that want to grow their audience without the hassle of managing multiple platforms. And if you’re already using tools like HubSpot, Feather makes it easy to integrate your CRM and blog into Notion. In other words, you get the best of both worlds without the headaches.

Drive Traffic and Engagement with Feather’s SEO Features

Feather is built for performance, with SEO features that help you rank higher and drive more traffic to your site. You can easily add:

Meta titles and descriptions

Optimize images for faster loading times

Track your performance with built-in analytics

And because Feather publishes to a subfolder, you’ll enjoy the SEO benefits of a unified domain. That means more authority, better rankings, and more organic traffic. And if you’re already using tools like SE Ranking or Ahrefs, you’ll appreciate how Feather integrates with your existing SEO strategy.

Feather makes it easy to grow your audience and generate leads with newsletters. You can create and send newsletters directly from Notion. What is the best part? Feather handles all the technical details for you. That means no more dealing with clunky email editors or broken templates. Just write your content, choose your audience, and hit send.

Feather even tracks your performance with built-in analytics so you can see how your newsletters are performing and make data-driven decisions. And if you’re looking to grow your list, Feather makes it easy to collect emails with customizable forms.