Wix vs WordPress SEO: Is SEO Better On Wix Or WordPress?

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Search Engine Optimization (SEO) is about making your website or content more appealing and understandable to search engines like Google. The goal is to get your content to appear higher in search results, making it easier for people to find the information they want.

Choosing the right platform for your blog can feel like a big decision, especially when figuring out which is better for SEO: Wix or WordPress. SEO is important for business blogging because it determines how easily people find you online. By the end of this post, you'll know which platform can better help you increase your organic traffic.

Let’s see how Feather can help you start blogging using notion to blog.

What is SEO?

Imagine you’re crafting a comprehensive 5,000-word piece on “owning a basketball.” Instead of stuffing the article with the phrase “owning a basketball” repeatedly, you’d discuss:

Related topics

Use synonyms

Explore different facets of the subject

This way, your content remains engaging while signaling what it’s all about to search engines.

On-Page SEO: The Art of Content Optimization

On-page SEO focuses on optimizing individual pages to rank higher in search results. This includes strategically using keywords and crafting meta descriptions that tell search engines and users what your content is about. Headers and image alt text are also part of this practice, helping search engines understand your content’s structure and relevance.

Technical SEO: Making Your Site Work Smarter

Technical SEO is all about your site's backend. This includes improving site speed, ensuring mobile friendliness, and ensuring search engines can properly index your pages. These aspects make your website’s architecture more search-engine friendly, giving your content a better chance to rank well.

Comparing Wix and WordPress SEO: Key Considerations

When comparing platforms like Wix and WordPress, both on-page and technical SEO become crucial. These factors help determine how easily a site built on either platform can be optimized for search engines. Each platform has strengths and challenges, so understanding these can guide your choice.

Wix vs WordPress: What’s The Difference?

Ease of Use

Wix offers straightforward site building with its drag-and-drop interface. You don't need coding skills to design a polished site. With over 900 customizable templates, finding one that fits your brand and style is easy. Wix has advanced design options for bloggers to capture your personality or brand.

Built-in SEO tools help your site rank better in search engines, and you can monetize your blog through:

Subscriptions

Adding an online store

Content management is efficient with features such as:

Post-scheduling

Collaborating with other writers

Blogging via a mobile app

Key Considerations for Coaching Platform Selection

Alternatively, WordPress requires more technical expertise, but it offers more control and scalability. As a free and open-source content management system, it lets you create and manage websites easily. A massive ecosystem of plugins and themes allows you to make any site. WordPress gives you more customization options and flexibility, but it takes more effort to use. Wix is more straightforward.

Design Options

Wix offers over 900 customizable templates to choose from. Its drag-and-drop editor makes it easy to create a polished site with no coding skills. Wix has advanced design options for bloggers to capture your personality or brand. Built-in SEO tools help your site rank better in search engines, and you can monetize your blog through ads, subscriptions, or even by adding an online store.

Customization and Flexibility

WordPress offers many themes and plugins to help you create any site. As a free and open-source content management system, it lets you customize your site with the right developer resources. WordPress offers more design options and flexibility, but it takes more effort. Wix is more straightforward.

SEO

Wix offers built-in SEO tools to help your site rank better in search engines. You can:

Optimize your site for keywords

Add alt text to images

SEO Optimization and Customization

WordPress offers more advanced SEO options through a wide array of plugins. As a free and open-source content management system, it lets you customize your site's SEO with the right developer resources. WordPress offers more advanced SEO options and flexibility but requires more effort. Wix is more straightforward.

Flexibility

Wix offers a more straightforward approach to website building. You don't need coding skills to create a polished site. With over 900 customizable templates, finding one that fits your brand and style is easy. Wix has advanced design options for bloggers to capture your personality or brand.

Built-in SEO tools help your site rank better in search engines, and you can monetize your blog through:

Subscriptions

Adding an online store

Scalability and Control

WordPress offers more control and scalability. As a free and open-source content management system, it lets you create and manage websites easily. A massive ecosystem of plugins and themes allows you to make any site. WordPress offers more flexibility, but it takes more effort to use. Wix is more straightforward.

Support

Wix offers the following:

Reliable hosting

Fast loading speeds

24/7 customer support

Community Support and Resources

You can feel confident that your site is in good hands. WordPress offers a strong global community for support. As a free and open-source content management system, it lets you access various resources for help. WordPress offers more community support, but it takes more effort to use. Wix is more straightforward.

Try Feather for Seamless Blogging

Run your blog and newsletter with Feather today — create a new account and send emails from Notion, or go from notion to blog in minutes!

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Wix vs WordPress SEO: A Look at Their Core SEO Features

SEO URL Structures: Which is Better?

Wix and WordPress excel at creating SEO-friendly URLs, allowing you to customize them to suit your content and target keywords better. However, WordPress offers much more control with features like permalinks, enabling you to create custom URLs for individual pages and posts.

Sitemaps and Indexing: Which Is Better?

Wix creates a sitemap for you automatically and also submits it to Google. WordPress does not automatically generate sitemaps, but you can easily create one using the popular Yoast SEO plugin. WordPress gives you more control over your sitemap and indexing, so you can get more granular with what search engines want to index.

Meta Tags and Descriptions: Which Is Better?

Wix and WordPress make customizing title tags and meta descriptions easy and essential for SEO. WordPress gives you more control over these elements with popular SEO plugins like:

Yoast SEO

SEO Pack

Image Optimization: Which is Better?

Both Wix and WordPress allow you to easily add alt text to images and resize them for faster loading times. However, WordPress gives you more control over image optimization, with plugins like WP Smush that can automatically optimize images as you upload them.

Mobile Optimization: Which is Better?

All Wix websites are mobile-friendly by default, and the platform makes it easy to customize your site's appearance on mobile devices. WordPress themes are also mobile-friendly, but you have more control over the design and functionality of your site.

Wix allows you to customize how your pages look when shared on social media, and it integrates with popular platforms like Facebook and Twitter. WordPress easily integrates with social media platforms using plugins like Jetpack and AddToAny.

Security: Which is Better?

Wix provides all its sites with HTTPS and SSL certificates, essential for website security. WordPress does not automatically provide these security features, but you can easily add them with plugins like Really Simple SSL.

Customization and Flexibility: Which is Better?

Wix makes it easy to customize your site with features like drag-and-drop editing and built-in SEO tools. WordPress offers more flexibility and control with a vast library of themes and plugins that can help you create a unique website.

User-Friendliness: Which is Better?

Wix is easy to use, making it an excellent choice for beginners who want to create a website without learning coding. WordPress can be more complex, but it offers many resources to help you get started.

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Wix vs. WordPress SEO: Comparing On-Page SEO

Headings, Title Tags, and Meta Descriptions: Finding the Sweet Spot

Wix gives you a solid foundation with its ability to organize content using headings (H1 to H6) and customize SEO title tags. This flexibility lets you control how your content appears in search results. But while you can add meta descriptions, Wix lacks a built-in tool to check their optimization.

Conversely, WordPress paired with plugins like Rank Math or Yoast offers a guided experience. These plugins let you edit titles and meta descriptions and provide real-time suggestions to ensure they're optimized for search engines. It's like having a co-pilot to keep your SEO on track.

Structured Data: The Secret Sauce for Better SEO

Structured data, or schema markup, helps search engines understand the content on your site. Wix supports this but limits the types you can use. For a more complex schema, you'll need to generate your code.

Automatic Schema Markup and SEO

WordPress offers broader support through plugins that automatically handle schema markup. This makes it easier for non-tech users to implement advanced SEO techniques without the headache of manual coding, which is a win for those who want to boost their SEO without getting their hands dirty.

URL Optimization, Redirection, and Internal Linking: Building the Perfect Path

Wix lets you customize URLs with target keywords, helping to improve your page's SEO. It also has a built-in redirection feature that prompts you to redirect old URLs when you change them, preserving your SEO equity. You can also use internal linking to distribute SEO authority across your site.

Advanced SEO Tools and Flexibility

WordPress takes this to the next level with its vast plugin ecosystem. Plugins like Redirection help manage 301 redirects, while internal linking tools can automate and streamline these processes. This offers greater flexibility and control over your site's SEO architecture, ensuring you’re always building on a solid foundation.

Content and Image Optimization: Making Your Content Shine

Wix allows you to insert keywords in your content but lacks tools to guide you on keyword density or optimization. However, it does provide alt text fields for images, which is crucial for image SEO.

WordPress excels in content optimization, thanks to SEO plugins. These plugins analyze:

Keyword usage

Density

Readability

They also offer advanced image optimization features, such as automatic alt text generation, compression, and lazy loading, for better site performance and SEO. It's like having a personal SEO assistant.

Other SEO Settings: Fine-Tuning Your Strategy

Wix includes robot meta tags and social SEO (open graph tags) to help search engines index and display your content. But WordPress offers greater flexibility with plugins like:

Yoast

Rank Math

These plugins can automate these processes and provide recommendations for best practices, making it easier to fine-tune your SEO strategy.

Wix vs WordPress SEO: Comparing Off-Page/Technical SEO

Mobile Optimization: Quick and Easy or Tailored Control?

Wix makes mobile optimization a breeze with its automatic configuration. You don’t have to lift a finger to ensure your site looks good on smartphones and tablets. WordPress, though, offers more control. Choose from countless mobile-responsive themes and tweak them with plugins or custom code. WordPress gives you more tools to dive deep into mobile performance and SEO.

Search Engine Crawlability: Simplicity or Customization?

Wix keeps it straightforward with auto-generated sitemaps that update with your changes. It’s all about ease of use. But if you need customization, WordPress is your go-to. With plugins like Yoast SEO, you get complete control over your sitemap. This is a win for complex sites with specific indexing needs. Wix lets you manage your robots.txt file easily, while WordPress requires a bit more effort but offers extensive customization.

Website Security: Built-in or DIY?

Wix handles security for you with SSL certificates and automatic updates. You don’t have to worry about server maintenance or security patches. WordPress, though, allows you to choose your hosting provider and security plugins. Go for top-tier hosting; your WordPress site can be even more secure than Wix. It’s about choosing between convenience and control.

Loading Speed: Out of the Box or Custom-Tuned?

Wix optimizes for speed immediately, but your control is limited. Conversely, WordPress lets you optimize everything from hosting and themes to plugins and caching. If you know what you’re doing, you can squeeze out more performance on WordPress. It's a choice between ease and potential speed.

Uptime: Consistent or Dependent?

Wix gives you near-perfect uptime by handling everything at the platform level. With WordPress, uptime depends on your hosting provider. Choose wisely, and you’ll get comparable uptime to Wix. It’s all about picking the right host to keep your site running smoothly.

Wix vs WordPress SEO: Wix Or WordPress Issues?

Wix is a solid choice for many, but if you’re serious about SEO, there are some issues to consider. First, website builders like Wix usually load slower than custom code. This is because they have code bloat from features you’ll never use. It’s not just Wix; install a theme builder on WordPress, and you’ll see the same thing. Still, it’s a minor issue since Wix performs well on Core Web Vitals compared to other CMS options.

Multilingual Support

Planning to publish in multiple languages? You should skip Wix for now. Its multilingual support isn’t the best. For instance, you don’t have complete control over the URLs for different language versions of your site. Some of these limitations might be fixed soon, though, as they’re on Wix’s feature request list.

Wix needs some advanced SEO features. Editing the auto-generated sitemap is tough, and it generates cryptic file names for images (e.g., 09a0ab7~mv2.jpg/), which isn’t significant for Google Images ranking. You might find Wix limiting if you want to do advanced SEO work.

WordPress: The SEO Double-Edged Sword

WordPress is a powerhouse but also a double-edged sword regarding SEO. You must set up hosting and DNS configurations, which can add complexity. Pick the wrong hosting provider, and you’ll have slow load times and downtime that hurt your SEO.

Plugins can be another source of headaches. The more you have, the more likely they will conflict and break your site. Updates can also be a double-edged sword. Your site is vulnerable to security threats if you don't update them, and if you do, you risk breaking your site.

Scalability and Security Concerns

Scalability can be an issue, too. Some plugins don’t handle increased traffic well and can become costly. And since WordPress relies on external hosting providers, frequent downtime can lead to lost traffic and lower search engine rankings. Security vulnerabilities are another concern, as WordPress is a common target for hackers. You’ll need ongoing security management to keep your site safe or risk data loss or blacklisting by search engines.

Optimizing WordPress for SEO often requires technical skills. Users with technical expertise may need help with essential optimizations like:

Schema markup

XML sitemaps

Caching configurations

Wix vs WordPress SEO: Is SEO Better on Wix or WordPress?

When it comes to SEO, WordPress and Wix both offer user-friendly platforms, but they cater to different needs. WordPress provides more advanced functionality, and while that means a steeper learning curve, it also means greater control and flexibility for SEO. You can tailor your site’s performance to outrank competitors, and many developers and SEO experts favor

WordPress.

On the other hand, Wix is ideal for those who want to set up their site quickly and easily, with less focus on tinkering with SEO. But this leaves your SEO performance mainly in the hands of the platform itself.

How to Choose Between Wix and WordPress for Better SEO

Choosing the right platform for your SEO needs depends on how much control you want over your site’s performance. WordPress is a better choice if you want greater flexibility and the ability to customize your SEO strategy. It offers more opportunities to optimize your site for search engines and improve your rankings.

Still, if you’re looking for a more user-friendly platform with less focus on SEO, Wix is a good option. It’s easy to set up and use, but you’ll have less control over your site’s SEO performance.

SEO Advantage of WordPress

Most developers and SEO experts agree that WordPress has a more significant SEO advantage over Wix. It offers more opportunities to optimize your site and improve your rankings in search results. So, if you’re serious about SEO, WordPress is the way to go.

Feather: A Notion-to-Blog Solution for SEO Success

Feather is a great option for those who want the best of both worlds. It’s an SEO-friendly blog and email newsletter service that allows you to publish blog content and newsletters through Notion without coding or design skills.

Feather lets you:

Write content on Notion

Collaborate with your team

Automatically publish it to an SEO-friendly blog

You can even set up a subfolder blog (domain.com/blog), which is better for SEO than a subdomain (blog.domain.com). Feather allows you to manage your CRM and website blog through Notion, making sending newsletters to your email subscribers easy. If you’re looking for an easy way to get the HubSpot experience through Notion, Feather is the way to go.

Create a new account and send emails from Notion, or go from notion to blog in minutes!

FAQs on Wix vs WordPress SEO

Wix: Solid SEO for Beginners

Wix is a great option when you want your website’s basic SEO needs covered without all the fuss. It automates essentials like:

Meta descriptions

Title tags

This makes it a no-brainer for those new to SEO. The platform even has a Wix SEO Wiz tool with a personalized SEO checklist. It’s pretty handy for getting your site in shape. But if you’re looking to push the envelope with advanced SEO strategies, you might find Wix a bit limiting compared to WordPress.

WordPress: The SEO Powerhouse

Regarding SEO, WordPress is the platform that pros swear by. It gives you full control over everything from URL structures to title tags. Plus, the ecosystem of plugins is unbeatable. Take Yoast SEO, for example.

WordPress doesn’t just help you with keyword optimization; it also goes the extra mile with readability checks and XML sitemap generation. If you’re serious about climbing the search engine ranks, WordPress is your go-to.

Why Choose Wix Over WordPress?

Wix isn’t just about SEO. It’s a platform that is easy to use, especially for beginners. The drag-and-drop interface lets you build a site without touching a code line. It’s quick, too. You can have a site up and running in no time. The automated SEO features mean you don’t have to sweat the small stuff. Wix even includes built-in tools that guide you step-by-step. If you’re a freelancer or small business owner looking for an efficient solution, Wix has you covered.

Go From Notion to Blog With Ease Today With Feather

Publishing blog content can be a struggle, but Feather simplifies the process. Using Notion, you can create and publish engaging blog posts on a subfolder, boosting your SEO efforts. You get a professional, SEO-friendly blog without any coding or design skills. Feather takes care of the technical stuff so you can focus on creating content that resonates with your audience.

Manage Everything from a Single Platform

Feather isn’t just about SEO. It also offers a comprehensive solution for managing your blog and CRM in one place. Like with HubSpot, you can use Notion to manage all your content and customer relationships. This makes it easy to collaborate with your team and keep everything organized.

Customize Your Blog’s Design with Ease

Feather offers a variety of design options so you can make your blog look exactly how you want it to. You can use custom CSS to change the look and feel of your site or stick with one of the pre-designed themes. This flexibility allows you to create a blog that reflects your brand and stands out.

Collect Emails and Build Your Audience

Feather makes it easy to collect emails and build your audience. You can add email capture forms to your blog and use them to collect subscriber information. This is a great way to grow your email list and keep your audience engaged with your content.

Send Newsletters Directly from Notion

Feather allows you to send newsletters directly from Notion, making it easy to keep your audience updated with your latest content. Just write your newsletter in Notion and Feather will take care of the rest. This is a great way to stay connected with your audience and drive traffic back to your blog.

Get Started With Feather Today

Feather is your solution if you’re ready to take your blog and email marketing to the next level. Create a new account today and send emails from Notion or go from Notion to blog in minutes.