Is Wix Good For SEO? A Review Of Wix SEO Features & Tools

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Imagine you've spent hours crafting the perfect blog post, only to watch it disappear into the abyss of the internet. It's frustrating for many business blogging owners who rely on SEO to reach their audience. If you're using Wix, you might wonder whether it's still up to this year's task. This article will help you determine if Wix is good for SEO, providing insights to achieve your business blogging goals.

Speaking of business blogging, Feather’s notion to blog can help you navigate the complexities of SEO, making it easier to reach your audience and achieve your goals.

What Is Wix? Understanding Wix and Its Uses

Wix stands out as a versatile website builder. It allows you to create professional sites without coding. Whether starting a blog, launching an online store, or showcasing a portfolio, Wix has you covered. With over 900 free, customizable templates, you can find a design that fits your brand. The drag-and-drop editor makes creating a polished site easy.

Design Your Blog With Ease

Wix provides advanced design options for bloggers to capture your personality or brand. The built-in SEO tools help your site rank better in search engines. You can monetize your blog through:

Subscriptions

Adding an online store

Wix makes content management seamless with features like:

Post scheduling

Collaborating with other writers

Mobile app

Grow With Analytics and Support

Wix’s analytics tools give insight into your audience, helping you refine your strategy. You can feel confident that your site is in good hands with:

Reliable hosting

Fast loading speeds

24/7 customer support

Whether you’re a beginner or more experienced, Wix’s flexibility and range of features make it a solid choice for building and growing a website.

Is Wix Good for SEO?

Wix can work for SEO. Google's John Mueller confirms that Google doesn't care which CMS you use. So whether you're on Wix, WordPress, or anything else, your site can rank well if you follow SEO best practices.

Wix offers helpful SEO features like:

Customizable meta tags

Alt text for images

Mobile optimization

The Trade-Offs of User-Friendly SEO Tools

Most basic SEO tools are user-friendly, so you don’t need to be an expert to get started. But there are some downsides. Wix automatically generates your XML sitemap, but you can't edit it manually. This might not matter to most users, but it can be annoying if you like controlling your site structure.

Also, Wix can add unnecessary code behind the scenes. This might slow down your site, affecting core web vitals, which Google considers when ranking pages. Slower load times can hurt your rankings and user experience, so keep an eye on that.

Want Something Different? Check Out Feather

Wix is solid for SEO, but Feather might be a better option if you want something more flexible. Feather lets you run your blog and newsletter with ease. Write on Notion and automatically publish to an SEO-friendly blog. Go from notion to blog in minutes!

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Wix SEO Issues

Speed Matters: The Sluggish Side of Website Builders

Website builders like Wix are a double-edged sword regarding speed. They're convenient, but they can lag, too. Like its peers, Wix often loads slower than a site with custom code. This happens because the platform has to accommodate a wide range of features that most users will never touch. As a result, a lot of unnecessary code can weigh things down. It's not a deal-breaker, though. Wix performs well in Core Web Vitals, unlike other CMS options.

Multilingual Support: Not Quite There Yet

Are you thinking about going global with your blog? Wix might not be your best bet. The platform’s multilingual support is less than perfect. You can’t fully control the URLs for different language versions of your site, which can be frustrating. Some of these issues are on their way to being fixed, but if you’re serious about a multilingual site, you might look elsewhere.

Advanced SEO Control: Limited but Improving

Wix is great for beginners, but you might need help with some roadblocks if you want more advanced SEO control. For example, you can’t easily edit the auto-generated sitemap, and the platform generates cryptic image file names. This isn’t ideal for ranking on Google Images. While these issues are relatively minor, they can be annoying for those who want complete control over their SEO strategy.

Wix SEO Tools & Features Checklist

Mastering URL Structures

Wix nails URL optimization by auto-generating logical URLs that speak to the content on your page. Think of URLs as addresses—easy-to-read ones help search engines and users alike. With Wix, you can roll with their default URLs or tweak them to fit your own style. Got duplicate pages? No worries. Canonical tags and 301 redirects have your back, ensuring search engines and visitors land where they should.

No-Sweat Sitemaps and Indexing

Sitemaps are a big deal for SEO, and Wix takes that off your plate. It auto-generates an XML sitemap and sends it straight to Google. Whenever you update your site, the sitemap updates too. This boosts how search engines crawl and index your site. Fast and accurate crawling? Check.

Crafting Meta Tags Your Way

Meta tags are like your SEO business card—Wix gets it. The platform auto-generates SEO-friendly meta titles and descriptions but lets you customize them. These tags won't show on your page, but they're the first things people see in search results. Nail this, and you're halfway to boosting your page views.

Image Optimization on Point

Wix does the heavy lifting by auto-optimizing your images for size and speed. But you can add alt text to describe them, which gives search engines more content to chew on. Alt text is the secret sauce for ensuring your images help rather than hurt your SEO.

Mobile-Friendly from the Get-Go

Every Wix site is mobile-friendly right out of the box. You can even customize how your site looks on mobile from the Wix Editor. Mobile optimization is a search engine must-have, and Wix checks this box quickly.

Wix makes your pages shareable on social media and lets you customize how they appear when shared. This helps integrate social media into your SEO strategy, boosting traffic and awareness.

Security First with SSL Encryption

Security matters, and Wix knows it. Every site has HTTPS and SSL certificates, keeping data safe and aligning with search engine preferences. No security? No ranking. Rest easy—Wix has you covered.

Redirects Made Easy

Change a URL? No problem. Wix's 301 redirects ensure people get to the right page even using the old URL. This keeps your content fresh and your pages polished.

Tweak SEO Settings by Page

Wix gives you the power to tweak SEO settings on a page-by-page basis. You can change URL slugs and meta tags or even hide a page from search engines. Control is in your hands.

Canonical Tags to the Rescue

Competing pages? Not on Wix’s watch. Canonical tags let you choose which page search engines should prioritize, ensuring your pages don’t fight each other for SEO dominance.

Structured Data for Better Results

Structured data helps search engines understand your site’s purpose. This can make your site appear differently in search results, such as showing how-to videos or knowledge panels.

Easy Integration with Google Tools

Integrate Google Analytics and Google Search Console directly from your Wix dashboard. Gain insights into traffic, user demographics, and your site's performance in search results. Knowledge is power.

Team Up with Semrush

Wix’s partnership with Semrush lets you boost your site’s rankings by analyzing keyword popularity and identifying target keywords. This is gold for staying competitive.

SEO Setup Checklist for Beginners

New to SEO? Wix’s SEO Setup Checklist is your guide to getting started. It offers tips and best practices to help you improve your site’s online visibility.

Should You Use Wix for Your Website?

Wix is a solid choice for beginners looking to build a website without a headache. Its drag-and-drop interface makes website design as easy as pie. No coding? No problem. You can create something unique without breaking a sweat with hundreds of customizable templates. Need help? Wix has 24/7 customer support that is ready to assist.

Integrated SEO tools help you get found online, making it simple to launch your site and get it out into the world quickly.

Advanced Users Rejoice: Wix Isn’t Just for Beginners

Wix isn't just for novices. Web developers and SEO specialists will find plenty to like. CSS editing offers more control over the design for those who want it, and full-stack dev tools let you build custom web applications without limitations.

The headless option allows integration with any frontend technology while connecting to the backend via APIs. The integrated development environment (IDE) provides developers with tools for:

Coding

Debugging

Managing projects

Wix caters to all levels, from simple site builders to complex project creators.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

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6 Tips for Boosting Wix SEO

1. Audit Your SEO with the Wix Checklist

Wix has your back regarding SEO, so go ahead and use their built-in SEO Setup Checklist. Visit the Marketing & SEO section and start the “Get Found on Google” process. It’s a step-by-step guide that helps you:

Add meta tags

Optimize for mobile

Target key search terms

Following each step ensures your site is search-friendly and ready to shine online.

2. Connect to Google Search Console and Analytics

Connect your site to Google Search Console and Google Analytics to get the data you need. These tools are essential for monitoring your site’s search performance, identifying indexing issues, and understanding where your visitors come from. Wix makes it easy to integrate both, allowing you to track SEO progress with just a few clicks.

3. Craft Search-Optimized Content

A homepage, about page, and contact page won’t cut it for SEO. You need content optimized for search, think service pages or a blog, to rank for keywords relevant to your business. Wix’s tools make creating and updating content easy, so focus on keyword-rich blog posts and service descriptions.

4. Strengthen Your Site with Internal Links

Internal linking is often overlooked, but it’s crucial for SEO. It helps Google understand your site’s structure and can improve page rankings. On Wix, internal linking is simple: highlight text, click the chain icon, and link to another page on your site. It’s an easy way to boost rankings.

5. Keep Learning About SEO

Wix is great for jump-starting your search engine performance, but it pays to learn about SEO in more depth for long-term success. Many great resources are out there to help you stay informed and keep your site in shape.

6. Focus on Mobile

Wix is excellent for creating mobile-friendly sites, and Google rewards mobile-friendly sites. With mobile traffic making up over half of web traffic worldwide in 2023, it’s essential to ensure your site looks and functions great on mobile devices. Search engines and users will appreciate it.

How To Make the Most of Wix SEO

Wix has rolled out a robust SEO tool suite that makes meeting search standards easy. When setting up your site, start with the SEO Wiz, which guides you through the foundational steps. Then, dive deeper with the SEO Assistant and Edit by Page features to fine-tune individual pages.

For a broader view, visit the SEO Dashboard and Site Inspection to spot site-wide issues. And don't forget the Semrush integration—it’s a goldmine for plugging content gaps.

Boosting Your Local SEO Game

Got a physical store? Wix can help you shine locally. Set up local business markup and location data to ensure folks in your area can find you easily on search result maps. Manage customer reviews on Google Business Profile to keep your reputation sparkling. Wix isn’t just for e-commerce; it’s your partner in helping your brick-and-mortar business thrive.

Prioritizing Accessibility for Better SEO

While accessibility doesn’t directly impact SEO, it’s a game-changer for user experience. Follow the Web Content Accessibility Guidelines to ensure all users can navigate your site. Simple tweaks like adding alt text and using clean, screen-reader-friendly code can make a big difference. A smooth, fast website, including search engine robots, is good for everyone.

Crafting a Winning Link-Building Strategy

A static website won’t cut it these days. You need engaging, high-quality content to attract organic links. Set up a Wix blog and fill it with optimized content that showcases your expertise. Use relevant keywords and topics to draw people in and generate backlinks. This approach turns your site into a magnet for users and search engines.

FAQs on Wix SEO

Wix SEO: Is It Up to the Task?

Wix has come a long way in the SEO department. It might have lagged behind competitors not too long ago, but now it's packing some serious punch. With improved features like customizable URLs and structured data markup, Wix holds its own in the SEO game. Users who aren't tech wizards will find it a solid choice for getting their sites search-ready.

Wix or WordPress: The SEO Showdown

WordPress is known for its SEO prowess. A study by Ahrefs showed that more WordPress sites scored organic traffic than Wix. Here's the catch: it might be more about the users than the platforms themselves. WordPress requires more technical know-how, while Wix is easier for those who want a more straightforward solution.

Google’s John Mueller even vouched for Wix, saying it's perfectly fine for SEO. So, if you’re after straightforward and practical, Wix is a solid pick.

Getting a Wix Site to Rank on Google

They wonder if a Wix site can reach Google’s search results. The answer is a resounding yes. With features that boost crawlability and indexing, like automatic sitemap generation, Wix ensures search engines can access and index your content. Many users have seen their Wix sites rank well after using the platform’s SEO tools.

What Does Google Think About Wix?

Google doesn’t play favorites when it comes to website builders. Whether you’re using Wix,

Whether you use WordPress or something else, how your site is optimized counts. If your Wix site is fast, well-structured, and full of relevant content, it can do just as well in search rankings as any other site.

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Go From Notion to Blog With Ease Today With Feather

Feather is your go-to solution for seamless blogging and newsletter management. It’s designed to help you publish blog content and newsletters directly from Notion, eliminating the need for complex coding or design skills. Imagine the ease of writing your blog posts in Notion and automatically publishing them to your Feather blog.

And here’s the kicker: Feather allows you to set up a subfolder blog, meaning you get the SEO benefits of having your blog at domain.com/blog instead of blog.domain.com. This is a game-changer for your search rankings. Feather’s integration with Notion means you can manage your CRM and blog in one place, much like the HubSpot experience.

Customization Without the Headache

Feather doesn’t stop at just publishing your content. It offers customizable design options with custom CSS, so you can make your blog truly yours without getting bogged down in the details. You can also collect emails from your readers, enabling you to build a solid subscriber base.

Collaborate and Publish with Ease

Collaboration is a breeze with Feather. Your entire team can work together during the publishing process, making it easy to get input and edit before hitting publish. This streamlines your workflow and ensures your content is polished and ready to go live.

Feather also simplifies your newsletter process. You can set up and send newsletters directly from Notion, allowing you to keep all your content creation in one place. This saves you time and keeps you organized so you can focus on what matters: creating great content.

Why not give Feather a try? Create a new account today and experience how easy it is to go from notion to blog and newsletter management.