In business blogging, keeping content fresh and relevant is a constant challenge. A robust Enterprise CMS becomes vital for streamlining content management and staying competitive as companies expand. But with so many options available, how do you choose the right platform? This article will guide you through the process, helping you compare and evaluate the best enterprise CMS platforms tailored to your needs.
A tool like Feather's notion to blog, can simplify decision-making. This platform helps you quickly identify the right enterprise CMS for your needs, enabling you to focus on what matters most: growing your business.
What Is an Enterprise CMS?
A content management system (CMS) is a software application that empowers businesses to create, manage, and publish content across websites, applications, and other digital experiences. It acts as a central hub and publishing engine for marketing content, making it essential for any business’s marketing team. For enterprise organizations, choosing an enterprise CMS is crucial.
The Importance of an Enterprise CMS for Marketing
An enterprise CMS is specifically designed to meet the needs of enterprise marketing departments, providing the features and capabilities necessary to engage prospects and drive revenue.
By selecting the right enterprise CMS, your marketing department can execute a successful enterprise content management (ECM) strategy. ECM involves managing and applying content throughout its lifecycle to support employees and further business goals.
Why Choosing the Right Enterprise CMS is Important
The global CMS market is growing by more than 16% annually and is projected to exceed $123 billion by 2026. Choosing the suitable CMS for your enterprise can be challenging, with many options. While a few high-profile platforms dominate the market, it’s essential to consider:
Your vision
Business nature
Customer expectations
These factors will guide your decision. Sometimes, a niche-oriented platform better meets your needs than a popular option.
How Does an Enterprise CMS Benefit Large Organizations?
Certification: The Backbone of Enterprise CMS
Choosing an enterprise CMS over a consumer-grade one is like picking a Michelin-starred chef over a fast-food worker to cater your event. Enterprise CMS providers have ISO certifications and a deep understanding of your organization’s unique needs.
They have in-house development teams and security experts ready to jump in when necessary. These are not fly-by-night operators; they are formidable, enterprise-grade allies.
Flexibility: Your Content Management Swiss Army Knife
A robust enterprise CMS has flexibility. It offers powerful content creation and management tools, whether you’re looking to:
Optimize user permissions
Automate workflows
Integrate with plugins
The CMS covers all bases with security rules and templates, allowing you to mold the system to your specific needs.
Configurability: Tailor-Made CMS for Your Enterprise
An enterprise CMS should meet 90% of large organizations’ needs right out of the box, but no two enterprises are the same. This is why the best CMS platforms allow you to make changes without too much work from your developers. You can configure the system to work exactly as you need and do it safely.
Streamlining Your Content Creation with Feather
Whether you’re looking to run your blog and newsletter more efficiently or create a new account and send emails from Notion, Feather has you covered. Go from notion to blog in minutes!
Suite or monolithic CMSs are the big players in the enterprise content management world. Think of them as the Swiss Army knives of CMS solutions, offering a range of tools and features bundled together to meet the diverse needs of large businesses.
While they provide everything from content management to marketing automation, their size and complexity can make them inflexible. You're locked into their ecosystem, which can restrict your choice of specialized tools. Plus, they don’t come cheap. But for organizations seeking a comprehensive, integrated platform, these CMSs can be a solid choice.
2. Headless CMS: Flexibility at Its Core
Headless CMSs are the new kids on the block, making waves with their innovative approach to content management. By decoupling the backend from the frontend, these systems empower content creators to focus on what they do best while developers build cutting-edge user experiences.
This separation allows seamless content delivery across any device or platform, from websites to mobile apps and IoT devices. For businesses looking to stay agile and keep up with the ever-changing digital landscape, a headless CMS offers the flexibility and scalability needed to thrive.
3. Hybrid CMS: The Best of Both Worlds
A hybrid CMS combines the strengths of traditional and headless systems, offering the former's user-friendly content authoring capabilities and the latter's flexible content delivery. This makes it an attractive option for organizations seeking a balance between ease of use and adaptability. With a hybrid CMS, you can enjoy the best of both worlds: a familiar, intuitive interface for content creators and the ability to deliver content across multiple channels.
Over 60% of websites use a content management system (CMS). The following benefits show why choosing the suitable CMS matters to most businesses with an internet presence and why it should matter to you.
Elevate Your Search Engine Presence with Enterprise CMS
An enterprise CMS isn’t just about managing content; it’s about boosting your site’s visibility in search results. These systems ensure your content is search engine ready right out of the box with features like:
Optimized URL structures
Alt text for images
XML sitemaps
Why work harder when your CMS can work smarter?
Collaborate Like a Pro and Boost Productivity
Are you drowning in content chaos? A top-tier enterprise CMS streamlines collaboration, letting your team access and publish what they need when needed. These systems keep everything organized, so your team can focus on creating, not managing, content. It's like having a virtual assistant who keeps your content train on track.
Stay Secure with Information Governance
As our digital world grows, so do data breaches and compliance concerns. Enterprise CMS platforms offer robust security features and customizable permissions to keep your data safe. You can breathe easier knowing your content is protected and your business is compliant.
Illuminate Your Business Intelligence with Enterprise CMS
Did you know over half of a company’s data might never get analyzed? That’s a problem. Enterprise CMS platforms integrate with business intelligence tools to bring dark data to light, helping you make informed decisions. Don't let outdated systems hold you back. Upgrade to an enterprise CMS and start leveraging your data today.
19 Best Enterprise CMS Platforms Worth Considering
1. Feather: Notion to Blog Bliss
Feather is a breeze for businesses eager to run their blog and newsletters hassle-free. It's an SEO-friendly tool that lets you publish straight from Notion, offering flexibility without coding skills. With Feather, you can effortlessly manage your CRM and website blog, all within Notion. Plus, you can customize the design with:
CSS
Gather emails
And more
Collaborate with your entire team during publishing and set up newsletters directly from Notion.
Ready to streamline your content? Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!
2. Contentful: The Gold Standard of Headless CMS
Contentful is a leader in the headless CMS space, allowing enterprises to manage and deliver content across multiple channels. Its API-first approach will enable developers to create custom digital experiences rapidly while the intuitive interface streamlines content production. This decoupled architecture offers scalability and speed, making it the go-to for organizations aiming for a future-proof digital strategy.
Sanity brings a customizable, real-time, headless CMS focusing on structured content. Its portable text editor creates rich text content that can be reused across platforms. Sanity's open-source foundation and powerful APIs offer developers control over content structures and workflows, making it perfect for teams building dynamic digital experiences with high customization.
4. Storyblok: Visual Editing for the Win
Storyblok offers a blend of headless architecture with a visual editor, making it perfect for teams seeking flexibility and ease of use. Its real-time visual editing capabilities allow content creators to see changes as they happen. Storyblok's component-based approach enables reusable content blocks, promoting consistency and efficiency in content creation.
5. dotCMS: Empowering Marketers and Developers
dotCMS is an open-source hybrid-headless CMS built on Java. It gives marketers and developers flexibility, combining the benefits of headless CMS with traditional CMS content authoring efficiency. Enterprises can manage personalized content across channels with no-code, low-code, and high-code development options.
6. SER Doxis: Streamlining Document-Centric Processes
SER Doxis is an enterprise content management system known for automating document-centric processes. It offers intelligent information management with advanced AI capabilities for content automation and decision-making. Its robust architecture ensures scalability and security, making it a strong choice for enterprises needing a powerful system.
7. DatoCMS: Streamlined Content Management
DatoCMS offers a streamlined content management experience without sacrificing headless CMS power. It provides a slick interface and tools for content creators, including modular content blocks and real-time collaboration features. DatoCMS is noted for excellent image and video management, making it ideal for content-heavy websites.
8. Hygraph: Content Federation Made Easy
Hygraph is a fully GraphQL-native CMS designed for content federation. It allows enterprises to pull data from multiple sources into one central hub. This API-first platform offers flexibility, allowing developers to manage, distribute, and query content effortlessly across platforms.
9. Prismic: User-Friendly Content Editing
Prismic is a headless CMS known for its user-friendly content editor and flexible component-based system called Slice Machine. This lets developers and content creators build dynamic, reusable content sections. Prismic’s multi-language support and integration with front-end frameworks make it a strong choice for global companies.
10. WordPress VIP: Enterprise-Level WordPress
WordPress VIP brings WordPress ease and flexibility to large organizations. It meets the scalability challenges of prominent media properties and the security needs of government agencies. WordPress VIP speeds up content creation and provides data to improve user experiences.
11. HubSpot CMS: Integrated Content and Marketing
HubSpot CMS combines content management with HubSpot's suite of marketing, sales, and service tools. Its user-friendly design and CRM integration stand out, enabling personalized content delivery and lead management. HubSpot CMS is ideal for marketing-focused organizations looking for an all-in-one platform.
12. Adobe Experience Manager (AEM): Personalized Experiences at Scale
Adobe Experience Manager offers a comprehensive content management solution combining digital asset management with robust content capabilities. AEM is designed for large enterprises and delivers large-scale personalized digital experiences using Adobe's AI and machine learning. Its workflow tools and ecosystem streamline digital experience delivery.
13. Magnolia: Hybrid Headless CMS
Magnolia is an open hybrid headless CMS and DXP. It allows content management in one hub, reusing content across channels. With a WYSIWYG authoring interface and visual SPA editor, it supports low-code development but may be better for complex situations with numerous sites.
14. Magento: E-Commerce Powerhouse
Magento is built for large-scale, high-volume merchants, offering a professional CMS platform for serious e-commerce. While it has a steep learning curve, its security, scalability, and customization options make it worthwhile. Both a free, open-source version and a paid version are available.
Salesforce CMS is a rebranded platform for large organizations engaging in omnichannel marketing. Though learning takes time, it allows endless customization options, working well with developers and third-party add-ons. This hybrid solution provides content creation and language translation tools for engaging messaging.
Bloomreach is a digital experience management suite with an e-commerce focus. It helps users tell engaging stories across customer touchpoints and drive purchases with personalized content. Its open, flexible architecture can automate operational processes or product launches.
17. Joomla: Community-Building Expertise
Joomla is an open-source platform with content and language tools suited for websites with social or community-building aspects. It has been around since 2005 and offers many templates and add-ons, though some may no longer be supported.
18. Webflow: Design-Oriented Development
Webflow is a CMS and visual web development platform, making it easy for non-coders to create attractive web pages. With a template library and editing tools, it allows for site customization, though teams may need more collaboration features.
19. Builder: Visual Content Creation for All
Builder.io is designed to make visual content creation accessible to everyone, bridging the gap between marketers and developers. Its drag-and-drop interface integrates with various e-commerce platforms and web frameworks. Businesses looking for agility in marketing strategies will find Builder.io particularly beneficial.
10 Key Features To Look for When Choosing an Enterprise CMS for Your Organization
1. Empower All Users with Dynamic Publishing Tools
Your enterprise CMS should make life easier for everyone, not just the tech-savvy folks. Choose a system that lets even non-technical users create, edit, and format content effortlessly. This keeps your projects moving quickly and smoothly.
2. Cybersecurity: Protect Your Digital Assets
Don’t overlook security when picking a CMS. Cyber-attacks are rising, so your platform needs robust features to safeguard your enterprise’s sensitive information. Choose a CMS that takes cybersecurity seriously.
3. Keep Content Flowing with Streamlined Workflows
Managing your content team and their tasks efficiently is crucial. A top-tier CMS will let you:
Oversee workflows
Manage roles
Set up approval processes easily
This ensures content moves through the production stages smoothly.
4. Scale with Ease: Scalability and Adaptability Matter
Your enterprise will grow, and your CMS should grow with it. Look for a platform that integrates well with APIs and other systems, allowing you to adapt and scale effortlessly as your needs change.
5. Speed Matters: Ensure High-Speed Performance
People like a fast website. Choose a CMS with cloud-based hosting capabilities to ensure your content loads quickly and performs well across different devices. A fast site keeps users engaged and reduces bounce rates.
6. Seamless Commerce Integration for a Better Experience
With the shift to online interactions, businesses need new ways to manage inventories and promote products. A good enterprise CMS will offer features that enhance the buying experience for both consumers and companies.
7. Stay on Top with Built-in SEO Tools
SEO is key to driving organic traffic to your site. Choose a CMS with built-in SEO tools to help you keep up with changing algorithms and optimize your content for better search rankings.
8. Get Insights with In-Depth Analytics
Understanding how your content performs is crucial. Look for a CMS that integrates with Google Analytics or other tools to help you track consumer behavior and plan future campaigns effectively.
9. Collaborate Effectively with Built-in Tools
Content creation often involves multiple team members. A CMS with robust collaboration tools helps keep things organized and on track. Features like reporting tools, dashboards, and user permissions make teamwork more straightforward and efficient.
10. Find What You Need with Advanced Search Capabilities
Make your content more accessible with advanced search features. A good CMS will offer full-text search, filtering, and other tools to help users find the information they need quickly and easily. This also benefits your customers by making finding what they’re looking for easier, which can drive conversions.
A Quick Guide For Implementing Your Enterprise CMS Solution
Align your enterprise CMS with your firm's business goals. If you have a documented content strategy, great; it will serve as your guide. If not, collaborate with colleagues to understand the objectives of different departments and how the CMS can help achieve them. These discussions will also help identify who will use the CMS, essential features needed immediately, and optional ones to consider later.
Create a Realistic To-Do List
With your objectives, define the work needed to achieve them:
Development
Meetings
Testing and more
Assign team members to own each task, allowing for accurate effort estimation. Prioritize your to-do list based on effort and potential impact.
Map Out an Implementation Schedule
Translate your to-do list into a schedule that guides the team and reassures stakeholders. Estimate the workload realistically and create a timeline that keeps everyone on track.
Implement Comprehensive Training
Once your CMS is integrated, don't skip training. Employees often create workarounds because they must learn how to use the software effectively. A detailed training program ensures the CMS is fully embedded and everyone can use it to its fullest potential.
Go From Notion to Blog With Ease Today With Feather
Feather offers a seamless way to run your blog and newsletter using Notion. You just write your content in Notion, and Feather does the rest, automatically publishing it to an SEO-friendly blog. There is no coding or design skills required. It's all about simplicity:
Write
Publish
Share
Optimize Your SEO with Subfolders
Subfolders are better for SEO than subdomains, and Feather knows this. With Feather, your blog lives at domain.com/blog instead of blog.domain.com. This means better search engine ranking, more traffic, and more conversions. Save time and improve your SEO with Feather.
Collaborate Across Teams
Feather makes it easy to collaborate with your team during the publishing process. You can write, edit, and collaborate in Notion and then publish to your Feather blog with just a few clicks. No more copy-pasting from one tool to another. It’s all in one place.
Customize Your Design with CSS
Feather offers powerful customization options, allowing you to use your branding and design. Using CSS, you can change:
Fonts
Colors
Layouts and more
Your blog and newsletter will look exactly how you want, with no limitations.
Collect Emails and Manage Subscribers
Feather helps you grow your audience by allowing you to collect emails and manage subscribers. You can easily send newsletters to your email list from within Notion. This means you can focus on creating great content while Feather takes care of the rest.
The HubSpot Experience Without the Price Tag
Feather gives you the HubSpot experience without the price tag. You can manage your CRM and website blog all from within Notion. You get the best of both worlds—powerful tools and a simple, intuitive interface.