How To Create a Google Sites Blog In 6 Simple Steps (2024)

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In this blog post, we'll delve into the value of the Google sites blog, highlighting the benefits of blogging for business. Stick around to learn about the various advantages of using Google Sites Blog for business and how it can help enhance your online presence. Whether you're a beginner or a seasoned blogger, there's something to learn from this post. Get ready to take your blogging to the next level!

Introduction To Google Sites

Blogging has become a favored medium for expression in recent years. Whether you are a professional writer, a business owner, or simply someone who enjoys expressing themselves through words, blogging is an excellent means to connect with like-minded individuals and establish an online presence.

Blogging is a perfect way to let your voice be heard, with the power to share ideas, opinions, and stories with your brand's audience. I am one of the biggest proponents of blogging and strongly believe in its power to connect with people on a personal level.

Introduction to Blogging Platforms and Google's Content Management System

Blogging platforms are an essential part of blogging, as they provide the tools and resources necessary to create and publish content. Google offers a wealth of workspace tools, including their own content management system (CMS), Google sites. While Google Docs and Google Sheets are used daily by many, Google Sites does not receive as much attention.

Google Sites offers a similar and familiar feel to the other Google tools, making it an excellent choice for anyone already using Google's suite of products. I have used Google Sites myself and can attest to its ease of use and seamless integration with other Google tools.

Google Sites as a Simple Way to Create Web Pages, Wikis, and Blogs

Using Google Sites is a simple way to create and host web pages, wikis, and blogs using the Google editing interface. Users can use their own domain and customize their template with copy, images, fonts, headers, footers, and menus.

Whether you are an experienced website builder or consider yourself tech-savvy, Google's framework provides plenty of web development and deployment options to leverage. I have found Google Sites to be an intuitive platform that offers ample customization options, making it easy to create a unique and visually appealing blog.

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Why Google Sites Users Choose To Blog With It

User-Friendly Interface

Google Sites offers an intuitive and easy-to-use interface that makes it simple to create and manage your blog. Whether you are a seasoned blogger or a beginner, you will find the platform easy to navigate and use. This makes it a great choice for bloggers of all levels who want a simple and straightforward platform to share their ideas and content.

Customizable Design Options

With Google Sites, you have complete control over the design and layout of your blog. You can choose from a variety of pre-designed templates or create your own custom design using the drag-and-drop editor. This level of customization allows you to create a blog that reflects your personal style and branding, making it stand out from the competition.

Seamless Integration with Google Tools

Google Sites integrates seamlessly with other Google tools, such as Google Analytics, Google Drive, and Google Calendar, making it easy to manage and track your blog’s performance. This integration streamlines the blogging process and allows you to leverage other Google services to optimize your blog’s performance and reach.

No Coding Required

Unlike other blogging platforms that require coding knowledge, Google Sites allows you to create and customize your blog without any coding skills. This makes it accessible to bloggers of all backgrounds and levels of technical knowledge, allowing you to focus on creating great content without worrying about the technical details.

Free to Use

Google Sites is completely free to use, making it an affordable option for bloggers on a budget. The platform offers a generous amount of storage for free, and you can always purchase additional storage if needed. This cost-effective solution makes it easy for anyone to start a blog without breaking the bank.

Streamlining Blog Management and SEO Optimization

Feather is an SEO-friendly blog that allows you to publish blog content through Notion, and it requires no coding or design skills. Feather allows companies to write blog content on Notion and automatically publish it to their Feather blog. Feather allows you to setup a Subfolder blog (domain.com/blog instead of blog.domain.com, because subfolder is better for SEO).

Feather enables companies to get the HubSpot experience through Notion by allowing them to manage all of their CRM and website blog management through Notion. We also offer options to change design with custom CSS, collect Emails, and much more. Write on Notion, and automatically get that published to SEO-friendly blog – Collaborate with the entire team easily during the publishing process.

Try Feather’s Notion to blog software for free today — create a new account and go from notion to blog in minutes!

Getting Started With Creating A Google Sites Blog

1. Choosing a Template

When starting your Google Sites blog, you have the option to either use Google's templates or create a site from scratch. Google Sites offers a variety of templates designed for different purposes, such as work, small businesses, personal use, and education. For instance, you could choose a template for a project website, a restaurant website, or a digital portfolio. It's important to note that Google Sites may not be suitable for building complex websites.

Google Sites makes it easy for you to personalize your website header. You can edit the header text by clicking on it and customizing the text style, font, size, and formatting. You can add a logo and favicon to your header. You also have the option to change your header type to a full-height cover image, a narrow banner, or your title only. You can choose a background image and explore different themes to give your website a unique aesthetic.

3. Adding Layouts, Text, and Images

Using the "Insert" tab in the right-hand sidebar, you can add various elements to your blog pages. Content blocks, collapsible groups, tables of contents, image carousels, buttons, and social links are some of the options available.

You can also insert dividers, spacers, placeholders, cloud searches, YouTube videos, calendars, maps, Google Docs, Google Forms, and charts. It's essential to preview your page in different device sizes as you add new elements to ensure optimal viewing on various screens.

Your website footer is a valuable section where you can add social links, copyright information, contact details, location information, or business hours. To add a footer in Google Sites, simply hover at the bottom line, and the option will appear. You can edit the default text module that comes with the footer and insert images, maps, or calendar widgets as needed.

5. Adding Pages

Google Sites allows you to create new pages under the "Pages" tab in its sidebar. You can add new menu sections, import entire webpages from other sites, or point to external links. This feature enables you to organize your blog effectively and facilitate navigation for your visitors.

6. Publishing Your Blog

Once you are satisfied with the design and content of your Google Sites blog, you can publish it by clicking the "Publish" button in the upper right-hand corner. Review your site settings to ensure everything is in order before publishing. You can choose a new URL address for your site or purchase a custom domain for a more personalized URL.

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Why Google Sites Might Not Be The Best Option For Creating A Blog

SEO. Photo by Digital Levarage on Unsplash

Limited SEO Capabilities

Google Sites is not the best platform for creating a blog website due to its limited SEO capabilities. It lacks advanced SEO features and customization options, making it challenging to optimize your blog for search engines and achieve high rankings.

Lack of CMS Functionality

When it comes to content management, Google Sites falls short compared to traditional CMS platforms like WordPress. It lacks robust content management features such as comment management, user roles, and plugin/extensions support, limiting your ability to effectively manage and grow your blog.

Limited Design and Customization Options

While Google Sites does allow for basic design customization, it lacks the extensive theme and template options available in other CMS platforms. This restriction can limit your ability to create a unique and visually appealing blog layout that will engage your readers.

Minimal Coding and Optimization Opportunities

Google Sites has limited coding capabilities and does not offer many customization options. This can hamper your ability to optimize your blog's code and structure for improved performance and user experience, potentially impacting site speed and functionality.

Inflexibility and Lack of Extensibility

Google Sites does not support third-party integrations or extensions, limiting your ability to add additional features and functionality to your blog. Essential features like contact forms, social media integration, and e-commerce capabilities are missing, hindering the success of your blogging platform.

Introducing Feather as an alternative solution

An alternative solution to building a fully functioning SEO website is Feather. Feather is an SEO-friendly blog that allows you to publish content through Notion without requiring any coding or design skills. Companies can write blog content on Notion and automatically publish it to their Feather blog.

Feather allows for a Subfolder blog setup

Feather enables companies to set up a Subfolder blog (domain.com/blog instead of blog.domain.com). This setup is better for SEO and helps improve the search engine rankings of your blog content.

Feather offers a HubSpot-like experience through Notion

You can manage all of your CRM and website blog management through Notion with Feather. Collaborate with your entire team easily during the publishing process, making it an efficient and effective solution for your blogging needs.

Customization options with Feather

Feather also offers options to change the design with custom CSS, collect emails, and more. This flexibility allows you to create a visually appealing and engaging blog that meets your unique brand requirements.

Try Feather’s Notion to blog software for free today

If you're looking for an alternative to Google Sites to create a fully functioning SEO website that can help your business reach more customers and monetize if you choose to, give Feather a try. Create a new account and go from Notion to blog in minutes with Feather.

Complete Step-by-Step Guide On How To Create A Blog for Your Website on Notion with Feather

Best Practices For Blogging With Google Sites

Clean Design for Your Blog

When it comes to creating a successful blog on Google Sites, using a clean and visually appealing design is crucial. A clean design not only makes your blog aesthetically pleasing but also ensures that your readers can easily navigate through your content.

Your primary goal is to keep your audience engaged and coming back for more, and a cluttered or confusing design can be a turn-off. To achieve a clean design, stick to a simple color scheme, use high-quality images, keep your fonts consistent, and ensure that your layout is organized and easy to follow. This will make your blog a welcoming place for your audience to explore and read your posts.

Creating High-Quality Content

Once you have a clean design in place, your next focus should be on creating high-quality content that provides value to your readers. The key is to strike a balance between text, images, and videos to keep your readers engaged. Research your topics, provide well-researched and insightful information, and make sure to proofread your posts before publishing. The more value you provide, the more likely your readers will return to your blog for more content.

Using Relevant Keywords

Using relevant keywords in your blog posts is essential to improving your search engine rankings. Avoid keyword stuffing, as this can actually harm your rankings. Instead, incorporate your keywords naturally throughout your content to help search engines understand what your blog is about. Consider using tools like Google's Keyword Planner to find relevant keywords and phrases to include in your posts.

Optimizing for SEO

Optimizing your blog for SEO is a must if you want to attract more organic traffic. Start by using descriptive URLs and optimizing your meta descriptions with relevant keywords. Also, focus on building backlinks to your blog from other high-quality websites. This will improve your blog's authority and help boost your search engine rankings over time.

Using Google Analytics

Using Google Analytics is crucial for tracking and analyzing your blog's performance. This tool can help you understand how your readers are interacting with your content, where they're coming from, and which posts are performing the best. With this information, you can identify areas for improvement and make data-driven decisions to grow your blog.

Simplicity is key when it comes to blog navigation. Choose one organizational structure and stick with it to ensure that your visitors can easily find what they're looking for. This will encourage repeat visits and help you build a loyal readership over time.

Improving Your Contact Page

Boosting the impact of your contact page is also important for engaging with your audience. Make sure to include more than just a basic email address – consider adding a contact form, phone number, and links to your social accounts. The more ways your readers can reach out to you, the better you can build relationships and keep them coming back for more.

Promoting Your Blog

Lastly, don't forget to promote your blog through social media, email marketing, and by participating in online communities. Increasing your blog's visibility is key to reaching a wider audience and driving more traffic to your site. The more you promote your content, the more likely you are to attract new readers and grow your blog over time.

Examples Of Websites Built With Google Sites

Cumberland Bird of Prey Centre

The Cumberland Bird of Prey Centre has a beautifully designed Google Sites website. The homepage features stunning images of birds of prey with a clear menu layout for easy navigation. The site provides visitors with information on the center's mission, their birds, and the experiences they offer.

Flipping Retail

Flipping Retail's Google Sites website is an excellent example of how to use the platform to create an e-commerce site. The site showcases products, sales information, and a blog to keep visitors updated on the latest trends. The layout is clean and easy to navigate, making it a pleasant online shopping experience.

Peters Field High School

Peters Field High School's Google Sites website is designed for a clear purpose - to provide information to students, parents, and staff. The website is organized by category (for example, Academics, Admissions, Athletics) making it easy to find the information a visitor may be looking for. The colors and fonts are professional, giving a sense of the school's brand.

Protection and Control Solutions

Protection and Control Solutions' Google Sites website has a clean, professional design. The homepage features a slideshow showcasing the company's work, with clear calls to action to learn more about their services. The site also includes a blog section where the company can share updates and industry news.