25 Best Content Writing Tools For SEO (Free And Paid)

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Picture this: you're staring at a blank screen, knowing your blog post needs to captivate readers and climb search engine rankings. But where do you start? Creating compelling content that grabs attention and excels at SEO is easier said than done. That's where powerful content writing tools come into play, turning your blog into a blog growth engine. In this article, you'll discover the best tools to supercharge your content strategy and get your blog's traffic soaring.

One standout tool in this toolkit is Feather's solution, notion to blog, which makes transforming your ideas into beautifully formatted and SEO-optimized blog posts a breeze.

SEO content writing is about crafting content designed to rank on the first page of platforms like Google. It involves researching keywords and creating content that matches user intent. Google uses spiders to crawl through your content, understanding its context and relevance.

If your content is optimized, Google can judge it favorably. Without SEO, search engines might not recognize or even understand your content, leading to poor visibility.

The Impact of SEO on Visibility

Getting on the first page of search results isn’t just a nice-to-have; it’s crucial. Studies show that the top result on Google is over 28% of clicks. As you move down the page, those numbers drop significantly. So, ranking high means more eyes on your content, which translates to more engagement and traffic.

SEO: A Long-Lasting Strategy

Unlike PPC, which stops delivering once you stop paying, good SEO content keeps working for you. It’s a marketing strategy that continues to drive traffic to your site long after publication. This longevity makes it a smart investment.

From Notion to Published in Minutes

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

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13 Best Content Writing Tools For SEO (Free)

1. Grammarly: Your Digital Proofreader

Grammarly is your go-to for proofreading and editing. It’s like having a second set of eyes for:

Grammar

Punctuation

Style

Tone

Using AI, it refines your writing in real-time, offering suggestions to help you communicate clearly. You can install it as a browser extension, making it easy to use while editing client content.

If you have a unique brand voice, it might suggest changes that alter your style. While the free version is great, upgrading to Grammarly Premium at $12 per month (billed annually) catches more nuanced errors. It’s perfect for ensuring no one can criticize your Oxford commas again.

2. ChatGPT: The AI Content Assistant

ChatGPT, developed by OpenAI, is a game-changer in AI-driven content creation. It excels in tasks like:

Idea generation

Content drafting

Optimization

Providing SEO suggestions

Its natural language understanding makes brainstorming and overcoming writer’s block invaluable. Nevertheless, it struggles with industry-specific nuances and can’t conduct independent research or verify facts. Content generated with ChatGPT may need refinement and fact-checking. A free version offers generous usage limits, while GPT-4 subscriptions start at $20 per month for more advanced features.

3. Hemingway: Clarity and Readability Boost

The Hemingway Editor enhances clarity and readability. Named after the author known for concise writing, it highlights:

Complex sentences

Passive voice

Adverbs

And more

Write Clear and Concise Content

This tool suggests simpler alternatives to make content more accessible. It won’t check spelling, grammar, or SEO but pairs well with tools like Grammarly for those tasks. The online version is free, but Hemingway Editor Plus, with features like publishing to WordPress or Medium, is available for $10 per month.

4. Google Docs: Collaborative Writing Made Easy

Google Docs is a staple for marketers and content creators. Its simple interface and real-time collaboration features make it ideal for drafting and sharing content across teams. Commenting, suggesting edits and tracking changes streamline the review process.

Balancing Features and Accessibility

Google Docs supports various add-ons, like SEO writing assistants, for keyword optimization and readability checks. Nevertheless, it requires an internet connection for full functionality and lacks advanced formatting features. The basic version is free, with paid plans starting at £5 per month for more storage and features.

5. Quillbot: Paraphrasing and Tone Adjustment

Quillbot is known for its powerful paraphrasing and tone-changing capabilities. Enter text, and it rewrites it to avoid plagiarism or improve your own work. Its modes include:

Standard

Fluency

Formal

Simple

Creative

Expand

Shorten

Yet, only Standard and Fluency are free; the others require a premium subscription. Quillbot is great for improving content and adjusting its tone.

6. Wordtune: Overcome Writer’s Block with AI

Wordtune offers “spices” that enhance writing and help overcome writer’s block. Features include:

Explain

Emphasize

Expand On

Give an Example

And more

Its Chrome extension integrates with Google Docs, making it convenient for content creation. Wordtune is ideal for writers looking to speed up their workflow with AI assistance.

7. Notion: All-in-One Workspace for Content and Organization

Notion is a comprehensive platform combining word processing, spreadsheets, and task management. Share documents and integrate with platforms like:

Slack

GitHub

Use templates, both free and paid, for customizable pages. Notion’s AI tool speeds up writing by:

Changing tone

Correcting errors

And more

It’s perfect for anyone looking to stay organized and productive.

8. SparkToro: Uncover Audience Insights

SparkToro provides valuable audience insights. Input criteria like what your audience talks about, social accounts they follow, and websites visited. Get detailed graphics and lists of websites, podcasts, and YouTube channels your audience interacts with. Use this information to optimize content for the right audience. SparkToro is best for:

Digital marketers

Social media managers

Content creators

Businesses

9. Keyword Surfer: Keyword Research On-the-Go

Keyword Surfer, a free Chrome extension, provides keyword data directly in Google search results. See metrics like search volume and CPC to assess keyword potential and competition. It also shows associated keywords and first-page ranking analysis. Keyword Surfer is ideal for anyone creating SEO content, from website owners to content teams.

10. Answer the Public: Visualize Search Intent

Answer the Public is a top free SEO writing tool. It generates a visual graph of questions related

to your keyword, helping you understand search intent. Filter results by:

Prepositions

Comparisons

Questions

It’s perfect for those new to SEO and content creation without a budget for paid tools.

11. Google SERPs: Expand Keyword Research

Google’s search engine results page is a valuable resource for keyword ideas. Google Autosuggest completes your query with suggestions.

People Also Ask: Displays similar queries

Related Searches: Offers additional ideas

These tools are useful for expanding keyword research and targeting a wider audience.

12. Google Keyword Planner: Keep Tabs on Competitors

Google Keyword Planner is valuable for tracking competitors’ keyword targeting. Enter a competitor site with monthly searches and competition metrics to see keyword ideas. Since this data comes directly from Google, it’s reliable and close to actual site metrics.

13. SEO Minion: Optimize with Ease

SEO Minion is a free Chrome extension with various SEO tools. Its “People Also Asked” feature extracts related questions to your search, which can be downloaded as a CSV for easy filtering. SEO Minion is useful for small business owners, blog owners, and SEO professionals.

12 Best Content Writing Tools for SEO (Paid)

1. Feather: Master Your Blog with Notion

Feather is an SEO-friendly blog and email newsletter service.

Key Features

Publish blog content and newsletters directly through Notion, with no coding or design skills required.

Automatically publish blog content written in Notion to your Feather blog.

Set up a subfolder blog (domain.com/blog) for better SEO, rather than a subdomain (blog.domain.com).

Manage your CRM and website blog entirely through Notion, offering a HubSpot-like experience.

Customize your design with custom CSS, collect emails, and access additional features.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. Clearscope: Elevate Your Content’s SEO Potential

Clearscope is a specialized content optimization platform known for enhancing the SEO potential of written content. Using advanced algorithms, it analyzes top-performing content in SERPs, offering detailed insights on:

Structure

Keyword usage

Readability

Nonetheless, its complex nature and high price, starting at $199/month, may not suit smaller businesses or individuals.

3. Jasper: Innovate Your Content Creation

Jasper is a versatile AI content creator popular among marketers. It assists with:

Idea generation

Content creation

Maintaining brand voice

The standout Commands feature allows:

Editing

Responding to comments

Listing keywords

Jasper offers plagiarism detection and multiple content templates. It’s designed for business and marketing, with advanced features like content campaigns and SEO tools.

4. Writesonic: AI-Powered Content Excellence

Writesonic specializes in creating high-quality, search engine-friendly content. It integrates with tools like:

Google Docs

WordPress

This offers real-time data on trends. Writesonic also provides competitor semantic analysis and a unique feature called Botsonic for building chatbots. Its advanced content creation capabilities and user-friendly interface make it a top choice for efficient writing tasks.

5. Copy.ai: Accelerate Your Marketing Efforts

Copy.ai is a top free AI writing tool with over 90 content templates designed to speed up marketing and sales processes. It integrates with platforms like:

Slack

HubSpot

This offers a built-in plagiarism detector for original content. As an all-in-one GTM tool, Copy.ai simplifies the creation of compelling marketing materials.

6. GrowthBar: Optimize SEO and Content Creation

GrowthBar is an AI writing assistant with comprehensive features that combine content writing and optimization. Built with SEO, it creates meta titles and descriptions aligned with SEO. Collaborative features allow multiple team members to work simultaneously, enhancing workflow efficiency. Start with keyword research from its vast database and use it to guide your content creation process.

7. Rytr: Quick and Quality Content Creation

Rytr is a freemium AI writing assistant offering diverse writing styles and tones. It can quickly generate content based on your inputs like:

Language

Tone

Keywords

Rytr offers flexible payment options, including:

Free Plan: $0

Unlimited Plan: $7.50/month

Premium Plan: $24.16/month

8. Simplified: Affordable and User-Friendly Content Creation

Simplified is a cost-effective tool offering over 80 content templates, including text-to-image and presentations. Its rewrite feature lets you adjust content to match your style. The AI Writer allows you to create short or long-form content with options to select language and tone.

9. MarketMuse: AI-Powered Content Strategy

MarketMuse is an AI content planning and optimization tool that streamlines creation. Though a bit pricey, it offers valuable features like domain auditing and AI-generated content briefs. The real-time text editor grades your work, providing feedback and improvement suggestions.

10. Ahrefs: Comprehensive SEO and Content Analysis

Ahrefs is an all-in-one SEO tool known for its Keyword Explorer. It offers detailed keyword data, including search volume and difficulty. This information helps optimize new or existing content. Ahrefs suits startups, mid-sized companies, and bloggers looking to maximize reach.

11. SEMrush: Boost Your Website’s Visibility

SEMrush is a digital marketing tool offering features like:

Topic Research

Competitive analysis

The Keyword Magic Tool helps produce content that reaches more people by listing relevant keywords. SEMrush aids in improving website visibility and driving traffic.

12. SE Ranking: Comprehensive SEO Toolkit

SE Ranking offers a range of SEO tools for agencies and in-house teams. Its Keyword Suggestion Tool is a standout, providing in-depth keyword data categorized into helpful groups. Use these keywords in the Content Editor to create optimized and reader-friendly content.

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Set Your Budget

First, figure out what you’re willing to spend. SEO content writing tools come in all shapes and sizes, from free options to high-end platforms. Think about how much time and effort you’ll save with a tool streamlining:

Research

Writing

Optimization

Pinpoint the Content Creation Stage

Different tools excel at different stages of content creation. Some are great for topic research or keyword analysis, while others shine in content generation or on-page optimization. Identify which stage you need help with to find a tool that fits those needs.

Check Technical Requirements

Make sure the tool matches your team’s tech skills. Some tools are more complex and may require integration with other software like Google Analytics. Choose something your team can handle without needing a ton of training.

Make a List of Potential Tools

Start by listing tools that meet your initial needs. Consider popular options like:

Feather

SurferSEO

SEMrush

Ahrefs

ClearScope

Each offers unique strengths for different stages of SEO content creation and optimization.

Go for All-in-One Tools for Efficiency

All-in-one SEO tools, like SEMrush and Ahrefs, provide comprehensive features covering multiple SEO aspects. From keyword research to backlink analysis, these tools can streamline your workflow by consolidating essential SEO tasks.

Focus on Engagement and Results

The best SEO content writing tools will help you increase engagement on your site. Look for tools that offer insights into:

Readability

Keyword density

Predictive performance analytics

These can help you optimize content to keep readers engaged, boost time on page, and reduce bounce rates.

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Go From Notion to Blog With Ease Today with Feather

Feather is a platform that lets you easily manage your blog and newsletter. With Feather, you can write your content on Notion and publish it with just a few clicks. It’s simple: write on Notion, and Feather takes care of the rest. No coding, no design. Just your words, beautifully presented.

Optimize Your Blog for SEO

Want to keep things organized? You can set up a subfolder blog, which is better for SEO. This way, your blog ends up as domain.com/blog instead of blog.domain.com. Feather lets you manage everything from your CRM to your website’s blog through Notion, giving you that HubSpot experience without the fuss.

Manage Your Blog Like a Pro

Need a custom design? You can tweak things with custom CSS. Want to collect emails? No problem. Feather’s got loads of options to make your content shine. And it’s not just about the blog. Feather lets you send newsletters straight from Notion to your email subscribers. Collaborate with your team during the publishing process, and hit send when you’re ready. It’s that simple. So why not give it a try?

Run your notion to blog and newsletter with Feather today. Set up a new account and start creating in minutes.