45 Best Content Marketing Tools For Boosting Your Marketing Efforts

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Finding the right tools in the fast-paced world of content marketing can feel overwhelming. You want to boost your blog's growth and engage your audience, but with so many options, where do you start? That’s where we come in. This guide will help you discover the best content marketing tools to supercharge your blog growth engine and achieve your goals.

Feather’s notion to blog can help. This innovative tool streamlines your workflow and enhances your productivity, making creating and managing your content easier.

What Is Content Marketing?

Content marketing is an art form that blends creativity with strategy. It involves crafting valuable assets that capture your customers' attention, like:

Articles

Videos

Emails

The goal is to establish trust and familiarity with your brand, turning it into a reliable source of information. This strategic approach is a form of inbound marketing, which means it attracts customers naturally by sharing insights instead of relying solely on ads.

Take Spotify’s annual Spotify Wrapped campaign, for example. Spotify encourages customer engagement and social sharing by providing users with a personalized, interactive report of their listening trends, creating buzz around the brand.

Why Content Marketing is Essential for Your Brand’s Success

Your customers and potential buyers return for more when you produce valuable content. This extended engagement captures your target audience’s attention, reinforcing positive experiences with your brand. This makes them more likely to trust your brand when they’re ready to purchase and establishes you as an industry authority.

Content marketing is a cost-effective strategy. Forbes reports that content marketing campaigns cost 62% less to launch and maintain than other campaigns.

How Content Marketing Builds Trust and Drives Sales

One key benefit of content marketing is its ability to build trust with your audience. By providing valuable, informative content, you position your brand as a reliable source of information. This trust is crucial when it comes time for your audience to make a purchase decision. They are more likely to choose a brand they trust and feel comfortable with over one they don’t know much about.

Content marketing can drive sales by guiding your audience through the buyer’s journey. By providing relevant content at each journey stage, you can help your audience make informed decisions and ultimately choose your brand.

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Why You Need Tools for Content Marketing

Content marketing tools aren't just nice to have; they're game changers for any business looking to succeed. These tools don’t just boost brand awareness or generate leads. They engage your customers in meaningful ways that drive growth.

In sectors where buying decisions are complex and require extensive research, these tools help guide customers through the process, keeping them engaged and pushing them closer to a purchase. Modern consumers want informative content, not just sales pitches. They want to know about your expertise and interests, not just your products.

Enhancing Customer Engagement

Good content marketing tools let you engage customers with valuable, informative content that builds trust. When customers trust you, they’re more likely to stick around. They’re also more likely to buy from you and recommend you to others. And that’s what you want.

Strategic Planning is Key

Content marketing is not just about throwing content out there and hoping it sticks. It’s about understanding your audience, defining relevant topics, and choosing the right formats and channels to deliver your message. This requires strategic planning and a commitment to ongoing communication. Content marketing is not a one-and-done deal. It’s a long-term commitment to produce and share relevant content consistently.

Versatility and Reach

Content marketing is versatile and can take many forms:

Blog post

Social media update

Video

It can be published on your website, shared on social media, or sent to your email subscribers. And it can reach your audience wherever they are most active.

Driving Growth

Effective content marketing attracts and convinces customers and supports them post-purchase. It ensures lasting relationships and sustained business growth. It’s not just about getting customers to buy from you once. It’s about turning them into loyal advocates who will keep returning and bringing others with them.

Feather is an SEO-friendly blog and email newsletter service that lets you publish blog content and a newsletter through Notion with no coding or design skills required. With Feather, you can:

Publish blog content: Write directly on Notion and automatically publish it to your Feather blog.

Optimize for SEO: Set up a subfolder blog to improve SEO performance.

Manage CRM and blog: Get a HubSpot-like experience within Notion, managing CRM and blog content in one place.

Customize design: Use custom CSS to adjust your blog’s appearance.

Collect emails and send newsletters: Collect subscriber emails and newsletters directly from Notion.

Collaborate easily: Involve your entire team in the publishing process for seamless content management.

Feather enables you to handle everything from blog writing to email newsletters without leaving Notion.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes.

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45 Best Content Marketing Tools for Boosting Your Marketing Efforts

1. Feather

Feather is a seamless way to manage and publish your blog content straight from Notion. It’s an SEO-friendly platform that simplifies the process, letting you handle everything from blog posts to newsletters without needing any technical skills.

Feather’s subfolder blog setup is excellent for SEO. It allows you to customize your design and collect emails. You can also easily collaborate with your team and publish your content directly from Notion.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. HubSpot

HubSpot is an all-in-one marketing, sales, and CRM suite. It equips content marketers with resources to create, optimize, and distribute actionable content that drives leads and sales. After publishing, HubSpot analyzes your strategy's performance in sales and overall effectiveness.

3. Contentools

Contentools is an efficient platform for creating, publishing, and analyzing content marketing campaigns. It features an SEO-ready content editor and offers AI-powered insights, auto-publishing, collaboration, and seamless integration with tools like Salesforce and Evernote.

4. WordPress

WordPress is ideal for creating and managing blog content, offering tools for:

Website and blog design

User-friendly publishing

Visitor tracking

A wide range of plugins to optimize your marketing strategy

The free version includes a WordPress.com address and limited storage.

5. Google

Google provides marketers essential content marketing tools like:

Keyword Planner

Google Analytics

Google Search Console

These free resources can significantly impact your content strategy by offering insights into:

Keyword research

Content performance

And more

6. Notion

Notion is a versatile productivity tool for:

Organizing work

Managing projects

Collaborating effectively

It allows users to create custom pages for various purposes, from note-taking to project management. With its recent AI integration, Notion offers brainstorming, content summarization, and writing assistance within your workspace.

7. Jasper

Jasper is a versatile AI content creator popular among content marketers. It helps brainstorm ideas and produces ready-to-publish text that matches your brand voice. Jasper's Commands feature allows you to edit existing content and respond to comments. Its plagiarism detection ensures originality, while multiple content templates simplify content creation.

8. Writesonic

Writesonic specializes in creating high-quality, search engine-friendly content. It integrates with tools like:

Google Docs

WordPress

This makes it easy to incorporate AI-crafted content into existing workflows. Writesonic also offers competitor semantic analysis and a chatbot-building feature called Botsonic.

9. Copy.ai

Copy.ai is a top free AI writing tool with over 90 content templates to accelerate marketing and sales processes. It integrates with platforms like:

Slack

Salesforce

This offers seamless content creation and plagiarism detection to maintain integrity and brand reputation.

10. GrowthBar

GrowthBar is an AI writing assistant with comprehensive features that combine content writing and optimization. It offers grammar and spell-check capabilities and allows multiple team members to collaborate. GrowthBar’s keyword research database includes over seven billion keywords.

11. Rytr

Rytr is a freemium AI writing assistant for creating high-quality content in seconds. It offers various writing styles and tones, making it suitable for different industries. Rytr’s flexible payment options and editing capabilities make it a user-friendly choice for content creation.

12. Simplified

Simplified is an affordable content creator for small businesses and bloggers. It offers over 80 content templates and a rewrite feature to adjust content based on your style. The AI Writer generates short or long-form content quickly and efficiently.

13. Ahrefs

Ahrefs is a powerful tool for researching and tracking content. It includes:

Keyword research

SERP analysis

Backlink and search traffic analysis

Ahrefs offers the functionality needed to create content that ranks and generates backlinks.

14. Moz

Moz offers similar features to Ahrefs but includes a great on-page analysis tool. Its free versions, including a Chrome extension, make it an excellent option for teams on a budget.

15. Semrush

Semrush is an all-in-one digital marketing tool with features for competitive analysis and keyword research. It’s a good option for those who do PPC campaigns alongside content marketing.

16. AnswerThePublic

AnswerThePublic is an excellent tool for discovering search topics and questions. It shows search intent, helping you optimize your content for specific queries and increasing relevance for your audience.

17. Buzzsumo

Buzzsumo is great for brainstorming by analyzing social media engagement and showing which articles within a topic are performing best. It offers rough backlink counts but is less accurate than Ahrefs for backlink analysis.

18. Ubersuggest

Ubersuggest excels at keyword research with a simple and user-friendly interface. It provides:

Keyword suggestions

Competitor analysis

Backlink analysis

Content ideas to optimize content for search engines

19. HARO

HARO (Help A Reporter Out) is perfect for sourcing quotes from industry experts for your content. It’s simple to use and offers valuable insights for content creation.

20. Survey Monkey

Survey Monkey is a robust tool for gathering original data through surveys. Its segmentation and targeting capabilities make it ideal for collecting precise data.

21. Clearscope

Clearscope ensures comprehensive content that satisfies search intent. Its integration with Google Docs and WordPress adds efficiency to content development workflows.

22. Hootsuite

Hootsuite allows content marketers to manage social media channels from one platform. Schedule posts, publish content, and gain valuable insights across Facebook, Twitter, and Instagram.

23. Buffer

Buffer lets companies manage social media channels in one place, with scheduling, publishing, and content creation capabilities.

24. Tweetdeck

Tweetdeck offers a powerful alternative to Twitter’s native dashboard by:

Consolidating all accounts into a single view

Providing custom alerts for brand mentions

Mr. Social curates content for your audience and features a content management system for scheduling organic posts, freeing up time for innovative campaigns.

26. PixxFly

PixxFly streamlines content syndication, press release distribution, and animation tools, allowing marketers to focus on strategic planning and creative campaigns.

27. MailChimp

MailChimp is an email marketing automation platform for creating, sending, and analyzing email campaigns. It integrates with several web services and automates product follow-ups.

28. Constant Contact

Constant Contact provides cloud-hosted marketing solutions featuring:

Email tracking for performance insights

Detailed reporting to refine strategies

Customer surveys to support targeted campaigns

29. GetResponse

GetResponse helps create professional emails and landing pages with ease. Its email intelligence feature analyzes campaign performance for better targeting.

30. SendinBlue

SendinBlue optimizes email campaigns with send time optimization and user-friendly email and SMS messaging service.

31. Canva

Canva empowers marketers to create visuals without design skills. With over 600,000 templates, it’s accessible and integrates with various platforms.

32. Adobe Creative Cloud

Adobe Creative Cloud offers professional design tools like Photoshop and Illustrator for advanced editing and high-quality visuals.

33. Lumen5

Lumen5 transforms blog posts into videos using AI. It’s helpful in repurposing content into engaging video formats for social media platforms.

34. Piktochart

Piktochart offers templates for creating infographics and presentations that convey complex information engagingly.

35. Figma

Figma enables collaborative interface design with real-time editing. It’s suitable for web and mobile design projects.

36. Visme

Visme combines presentation software with infographic creation tools, offering templates and analytics for effective communication.

37. Snappa

Snappa provides quick access to high-quality visuals with a library of stock photos and templates tailored for marketers.

38. Crello

Crello offers animated designs and video editing capabilities, making it ideal for enhancing visual content with motion graphics.

39. Sketch

Sketch is a vector-based web and mobile UI/UX design tool, favored for its simplicity and efficiency.

40. Google Analytics

Google Analytics provides comprehensive reports on website data, helping marketers understand what works and adjust strategies accordingly.

41. Adobe Marketing Cloud

Adobe Marketing Cloud assists marketers in optimizing campaigns and analyzing performance data, syncing all data in one dashboard.

42. Google Search Console (GSC)

Google Search Console offers insights into website performance in search results, helping optimize SEO strategies.

43. Basecamp

Basecamp organizes projects and monitors progress with a remote project management system, allowing for document storage and collaboration.

44. DivvyHQ

DivvyHQ offers customizable workflows and a Master Content Calendar for content teams and publishers to manage projects effectively.

45. CoSchedule

CoSchedule is an agile marketing platform with a Work Organizer for creating and managing workflows and an Asset Organizer for sharing files.

Making the Most Out of Content Marketing Tools

Building a cohesive brand identity is like dressing your business in its favorite outfit daily. Content marketing tools can help you do just that. Think about designing graphics and templates that scream your brand's vibe. Use these tools to keep your messaging consistent across social media. Customize your content to reflect your brand's personality. Use your brand's colors, fonts, and images consistently. These tools help ensure your brand is recognizable and trusted no matter where your audience finds you.

Know What Works: Track and Analyze Engagement

Content marketing tools let you see how your audience interacts with your content. You can track metrics like:

Page views

Time on page

Bounce rate

These insights allow you to identify what content works and what needs improvement. This data-driven approach helps you optimize your content strategy and create more engaging experiences for your audience.

Distribute Content Like a Pro

Content marketing tools make it easy to share your content across multiple channels. You can:

Schedule and automate social media posts

Syndicate your content across platforms

Optimize content for different distribution channels

By streamlining your content distribution, you can reach your target audience more efficiently and maximize your content's visibility and reach.

Build Stronger Customer Relationships with Personalized Content

Personalized content builds strong customer relationships by delivering relevant experiences. Content marketing tools allow you to segment your audience and deliver targeted content based on user preferences and behavior. You can:

Personalize email campaigns and website content

Use live chat features for real-time support

Analyze user data to understand customer preferences

Delivering personalized content can create a more engaging experience for your audience and build stronger customer relationships.

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Go From Notion to Blog With Ease Today With Feather

Publishing great content that ranks is a priority for many brands today. Enter Feather, a content marketing tool that changes the game for SEO-friendly blogs and newsletters. It’s built to let you publish directly from Notion, making the process seamless and intuitive. No coding, no problem. If you can write it in Notion, Feather can publish it. It’s that simple.

You can focus on creating content while Feather handles the technical stuff, like setting up a subfolder blog for better SEO. This can boost your site’s ranking in search results, which means more eyes on your content.

Subfolders for Better SEO

SEO is more than just keywords. Your site’s structure plays a big role in how it ranks. Subfolders, like domain.com/blog, are better for SEO than subdomains, like blog.domain.com. Feather lets you set up a subfolder blog with ease. This means search engines will see your blog as part of your leading site, which can boost rankings. It’s a small change that can make a big difference. And with Feather, it’s automatic.

HubSpot Experience Through Notion

Feather does more than just handle your blog. It also lets you manage your CRM and website blog from Notion. It’s like having a mini HubSpot right inside your Notion app. You can:

Keep track of your contacts

Send emails

Manage your blog all in one place

This makes it easier to stay organized and keep your content marketing efforts on track.

Custom Design and Email Collection

Your blog should look as good as it reads. Feather lets you change your blog’s design with custom CSS so you can make it your own. You can also collect emails from readers, which is a great way to build your audience. Feather makes connecting with your readers easy and keeps them returning for more.

Seamless Team Collaboration

Collaborating with your team on blog content has never been easier. With Feather, you can write and edit content in Notion and then publish it to your blog with just a few clicks. Your team can work together in real-time, making the publishing process faster and more efficient.

Newsletters Made Easy

Feather isn’t just for blogs. You can also use it to send newsletters to your email subscribers. Write your newsletter in Notion, and Feather will handle the rest. It’s a simple way to keep your audience engaged and informed.

Ready to take your content marketing to the next level? Run your blog and newsletter with Feather today. Create a new account and send emails from Notion, or go from notion to blog in minutes!