25 Top Business Blog Examples To Learn From & Inspire You

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Ever feel like your business blog is stuck in first gear? You're not alone. Many entrepreneurs and business owners need help to turn their blogs into powerful tools for growth. That's where blog growth engine comes in, offering a roadmap to find the best business blog examples that can inspire and inform your strategy. By looking at what successful companies are doing, you can learn what works and what doesn't, saving time and frustration.

To kick things off, we're spotlighting Feather's solution, notion to blog. This tool is designed to help you pinpoint top business blogs to emulate, making it easier to kickstart your blog’s growth.

What is a Business Blog?

A business blog is a regular online publication focused on business-specific topics. It is a marketing tactic to inform readers and drive them toward purchasing a company's products or services. These blogs usually appear on a company’s website and relate to their offerings. Some may also feature on independent sites to reach a wider audience.

Content and Purpose

Business blog posts usually range from 1,000 to 2,500 words and can be short or long form. They focus on one subject, like ‘Marketing on Instagram,’ and often include hyperlinks to additional resources. The goal is to boost visibility and credibility while guiding readers to take action.

Placement and Relevance

Business blogs typically appear on a company’s website and are strongly connected to the company's products or services. They may also appear on independent commentators' sites to broaden their reach and impact.

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25 Top Business Blog Examples To Learn From & Inspire You

1. Groove HQ

The Groove HQ blog stands out because of its particular theme: it’s all about customer service. Articles include Groove HQ’s latest news and feature updates, in-depth guides, listicles, and entrepreneur success stories.

Just like customer service should be about the customer, the Groove HQ company blog focuses on giving companies the tools to take charge of and improve their customer service rather than promoting its product.

2. Paperbell

Where the Groove HQ blog had a specific theme, the Paperbell blog covers topics in a particular readership: coaches. Paperbell offers software that helps coaches run their businesses, and the company’s blog is a collection of helpful resources for that same audience.

Paperbell also stands out because its blog design is visually appealing and tailored to its audience. While still a business blog publishing business-related content, the soft tones and stylized headlines target business owners.

3. Business Insider

The Business Insider blog features excellent articles that are professionally written and well-researched, which means you can dive deeper into pertinent topics, including:

Economics

Latest business trends

The blog provides excellent inspiration via success stories for those just getting started. And, for those already in the game, Business Insider helps you to get even further ahead. Keep track of the latest stocks while staying informed about national issues – all of which can affect your business.

4. SCORE

SCORE focuses on giving small businesses what they need to succeed. Regarding their blog, they location-specific gather helpful tips, advice, and information on trends from small business experts and mentors. They cover a variety of topics, including:

Marketing

Public relations

Startup assistance

And more

In addition to their blog, which has a plethora of resources for start-up businesses, SCORE offers free consulting from helpful volunteers to entrepreneurs looking to navigate the business landscape better, especially when it comes to technical details, like the legal aspects of setting up a:

New business

Licenses

Taxes

Backed by the Small Business Administration, SCORE is a reliable resource every business owner should have in their back pocket.

5 . Pando

Started by Sarah Lacy, Pando is now kept up by several different bloggers, all dedicated to giving you the latest news from Silicon Valley. Considered an unofficial offshoot of TechCrunch (many of Pando’s writers hail from that side of the internet), Pando features fun-to-read exclusive interviews with some of the most exciting minds in the tech and business world. Pando is a unique blog to keep an eye on, covering topics like:

Cryptocurrency

Robots

6. I Will Teach You To Be Rich

Authored by the New York Times bestseller Ramit Sathi, I Will Teach You To Be Rich is a fun blog with practical information for businesses and their owners. You can find insightful articles on:

Starting a business

Boosting productivity

Maximizing profits on this blog

With a background in psychology and human behavior, Sathi sees business through a unique lens, giving you fascinating information that you can truly implement in your own business and your personal life.

7. Forbes: Entrepreneurs

Everyone has heard of Forbes; it should be considered a necessary reading for every entrepreneur, young and old. But fewer know about its Entrepreneurs section, which is dedicated to providing small businesses with reliable information, including:

Latest news

Trends

Exclusive interviews

Whether you’re a brand-new startup or an existing business needing fresh eyes, Forbes: Entrepreneurs is a must-read blog.

8. Harvard Business Review

Created by several authors from various backgrounds and industries, the Harvard Business Review provides content ranging from practical business advice to mindset hacks that can help you get ahead while enjoying life. Read the latest on everything business:

From customers to companies

From experienced authors

With each article well-written by a trustworthy source, the Harvard Business Review is a blog that should be explored weekly.

9. The Moz Blog

If your business has an online presence, you should work on your SEO (or search engine optimization). If you’re working on SEO, you should read The Moz Blog. As a popular SEO software for many online businesses, Moz is a trusted source for all things related to search engines. As a result, you can find:

Advice

Original data

Instructions

More from industry experts on their blog

10. HubSpot Blog

For eCommerce websites looking for an all-in-one solution for marketing, sales, and customer service, HubSpot is one of the top choices. But, they don’t just specialize in powerful software – they also provide helpful information in a blog.

The HubSpot Blog covers everything digital, from content marketing and SEO to remote work and sales representatives. It also publishes an annual “State of Marketing” report, which sources data from thousands of marketers worldwide.

11. Neil Patel Blog

One of the most well-known thought leaders in the content and business world, Neil Patel’s blog has a wealth of information, especially when you’re looking for more knowledge in his areas of expertise:

Conversions

Marketing

Scaling

Whether you’re just familiarizing yourself with business online or have been in the game for decades, Neil Patel is someone you can count on to keep you ahead of the curve and on track for long-term success.

A Clear and Engaging Communication Style

Another thing to love about Patel? He has a gift for making complex topics simple, which means you feel more like you’re having a casual (yet informative) conversation with a friend, rather than sitting in the back of a lecture hall.

12. TechCrunch

A great blog for keeping up with the latest startups and trending technology, TechCrunch has been around since 2005, giving it plenty of time to develop a reputation for being one of the leaders in online business. As such, the writers, as well as the people they interview, are top-notch. Publishing a wide range of media, from articles and newsletters to videos and audio recordings, you’ll find value as soon as you land on their blog.

13. Small Business Trends

As the name suggests, the Small Business Trends blog has a range of topics that are of interest to small business owners, including:

Management

Marketing

The blog is also a great place to stay up-to-date with current events. Visit daily for new content, like exclusive interviews and startup spotlights, from this award-winning blog tailored to entrepreneurs' needs.

14. ConvertKit

Many businesses use ConvertKit to build emails, create automated email sequences, and explore open rates and conversion data. The ConvertKit blog is another helpful tool for business owners, especially those interested in having a completely online business or at least a reliable source of online income.

ConvertKit's resources and blog offer monthly themed issues covering topics that include:

Instagram

Landing pages

Affiliate marketing

Self-publishing to name a few

15. Duct Tape Marketing

Duct Tape Marketing is a marketing agency that helps small businesses market themselves, train their employees, and find success online. On the other hand, the Duct Tape Marketing blog provides free insight into marketing your business. While their blog has many great articles for business owners and online marketers, one of the best reasons to stop by Duct Tape Marketing is to explore its library of eBooks, all free to download.

16. GTMnow

Every business owner wants to improve their sales, no matter how good their sales are. GTMnow is a blog designed to do just that, offering articles exploring all sales aspects, specifically B2B sales made online. If your business is B2B, then you’ll find helpful information in the shape of:

Podcasts

Articles

Events

And more

17. Marie Forleo Blog

Another huge name in the business world, Marie Forleo is well-known for her business-minded interviews on YouTube. Having created her digital empire and media brand, Marie Forleo’s blog is fun and insightful. She interviews various experts, from doctors to influencers, to provide unique and inspiring information to her readers. It’s the perfect place to:

Find motivation

Get started

Reach your full potential

18. Blogging Wizard

Blogging Wizard is a blog dedicated to empowering bloggers with practical tips, strategies, and tools for success in digital marketing and SEO.

BW is a comprehensive resource hub offering insightful articles on:

Content creation

SEO tactics

Social media marketing

A wide spectrum of website monetization techniques

With a user-friendly interface and expert contributors, Blogging Wizard caters to beginners and seasoned bloggers alike, and whichever camp you currently reside in, you can learn a lot by visiting this blog and subscribing to its email list.

19. Asana

Project management tool Asana offers a balanced mix of company news, Asana tutorials, and inspirational articles that are relevant to their target audience of marketers on its blog. It also publishes:

Interviews with experts

SEO-focused “how to’s”

Long-form guides (live on the Resources page rather than the blog)

Despite that wide range of formats, Asana has managed to gain a strong presence in Google.

20. Toggl: subtle SEO

Productivity tool Toggl has a successful blog that ranks well. Yet it doesn’t read like a typical collection of SEO guides and listicles. It does a fantastic job of meeting search intent without keyword stuffing and knows how to create standout blog posts.

Toggl now offers Toggl Track, a time-tracking tool. It has dedicated a separate section of its site to Track, which is also highly optimized without appearing unnatural. Just have a look at some of these free tools.

21. Coschedule

Coschedule’s blog posts are highly SEO-driven, with strong headlines and calls to action that often match well with the topic. For example, their blog post on newsletter headlines includes a call to try out the CoSchedule Headline Studio.

The Content Core Concept

They also coined the term “Content Core” to refer to the intersection of what your audience cares about and the value your business provides. When you read their articles, you can see that CoSchedule practices what it preaches by creating content tailored to its target audience of professional content marketers.

Some of the headlines include:

“How to Create a Content Framework That Will Keep You on Track”

“The Complete Guide to Newsjacking”

22. Thrive Themes

The Thrive Themes blog is one of those software blog examples that could be more SEO-focused, but it is an excellent example of product-led content marketing. The blog contains tons of tutorials and other helpful educational content about digital marketing.

All of this blog content is written for their audience of site owners and marketers, teaching them how to guide customers from the top of the funnel to the sale while using Thrive products.

23. PPR Human Resources

PPR Human Resources provides consulting and executive placement services to businesses looking to optimize their workforce. Their blog is an essential resource for HR professionals and business leaders, featuring articles on topics such as:

Talent acquisition

Employee retention strategies

Leadership development

With insights into current HR trends, legal updates, and best practices, PPR HR's blog aims to equip organizations with the knowledge they need to build effective and dynamic teams. It’s a very professional-looking blog written by experts in the HR industry.

24. Nomadic Matt Travel Blog

Nomadic Matt is a widely successful travel blog started as a side project while its creator was working a standard 9-5 job. The blog receives about one million visitors each month and includes:

Travel tips

Destination guides, along with links to booking sites

You can even purchase guidebooks.

The blog became successful through persistence, good SEO, and becoming a recognizable leader in the travel niche, particularly budget travel, which is where it all started for Matt.

Leveraging Guest Posting for Growth

To grow a following, Matt also guest-posted on other blogs with a crossover in followers and interest. For example, posting on finance blogs about the costs of travel and providing breakdowns of budget travel expenses proved fruitful for him.

25. Pearl Paradise

You will find a wide range of topics, including the intricacies of pearl grading, tips on styling pearl jewelry, and the unique qualities of different pearls. A must-visit blog for both pearl enthusiasts and new customers. Other businesses can learn a lot, too. Pearl Paradise's blog utilizes DropInBlog, as well.

Feather is an SEO-friendly blog and email newsletter service that allows you to publish blog content and a newsletter through Notion, with no coding or design skills required.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes! Benefits of Blogging for Your Business

Attract More Visitors to Your Website

Business blogging is like giving your website a booster shot. Each post you publish adds a new page to your site, increasing your digital footprint and bringing more people to your brand. Businesses that blog see 55% more visitors than those that don’t. More eyes on your site mean more potential customers will likely purchase or contact you. And having a blog gives you a leg up on competitors who don’t.

Turn Readers Into Customers

Blogging isn’t a quick fix for your marketing woes. It takes time to see results, with most businesses not seeing a return on investment until they’ve blogged regularly for six to 12 months. But once your blog gains traction, it can have a longer-lasting impact than ads. 56% of marketers say blogging is effective, and 10% say it has the biggest ROI of any marketing strategy.

Don’t use social media as a free ad platform. It’s a missed opportunity to connect with customers already interested in your brand. Instead, share valuable content that will make them want to follow you. Your blog posts are perfect for this. Repurpose them into social media graphics or snippets to keep your audience engaged. Small businesses that blog have 79% more Twitter followers than those that don’t.

Build Trust with Your Audience

Blogging is a great way to build trust with your audience. It allows customers to get to know your company better than they would from an ad or landing page. Your blog allows you to answer common questions and share company updates. Plus, sharing high-quality content shows you know your stuff, making customers more likely to trust you with their business.

Show Off Your Brand Personality

A blog gives you the space to show off your brand’s personality. Take Bonny, a creative agency that uses its blog to highlight its niche as content creators for lifestyle brands. Catchy titles include:

Stay Home, Stay Inspired

Boost Your Superpowers – 3 Best Healing Stones for Busy People

The agency demonstrates it can create content that appeals to a lifestyle brand’s audience.

Stand Out From the Competition

A blog can help you differentiate your business from competitors. For example, Ahrefs uses its blog to share valuable tips for analyzing data, often featuring step-by-step tutorials for its products. This not only helps readers but also showcases the company’s expertise and the effectiveness of its tools.

Encourage Customer Engagement

Blogging encourages customer engagement, reinforcing connections between your brand and its fans. When you publish a post, you create content that loyal customers can share with others who may not have heard of your company. This expands your reach and empowers your marketing efforts.

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Define Your Purpose: The North Star for Your Business Blog

Start by clearly defining why your blog exists. Are you trying to boost brand visibility, generate leads, or share valuable insights? This clarity of purpose will guide your strategy and keep you focused as you write and publish content. The foundation will support everything else you do with your blog.

Choose the Right Blogging Platform: The Backbone of Your Blog

Your choice of platform is crucial. With its Notion integration, platforms like Feather offer diverse features and customization options. Pick one that suits your technical skills and allows for growth as your blog evolves. The right platform can make managing and scaling your blog much easier.

Pick a Memorable Domain Name: Your Blog’s First Impression

Your domain name should be short, memorable, and aligned with your brand. It’s the first thing potential readers see, so it should be easy to remember and relevant to your content. Changing it later can be a hassle, so take the time to choose wisely from the start.

Design with Your Audience in Mind: The Look and Feel of Your Blog

The design should resonate with your target audience and reflect your brand’s identity. Use customizable templates that are visually appealing and easy to navigate. A clean layout enhances user experience, encouraging visitors to stay longer and explore more content.

Create an Editorial Calendar: Keep Your Content Consistent

Consistency is key to keeping your audience engaged. An editorial calendar helps you plan your content in advance, ensuring a steady flow of posts. It also lets you organize topics around seasonal trends or upcoming events relevant to your business.

Focus on Quality Content: Your Blog’s Bread and Butter

High-quality content is essential for attracting and retaining readers. Write posts that address common questions or pain points in your industry. Longer posts, over 1,500 words, often perform better in search rankings because they provide comprehensive insights.

Optimize for SEO: Make Your Content Discoverable

Search engine optimization is crucial for increasing visibility. Use relevant keywords, optimize meta descriptions, and include links to other blog articles. This will help your content rank higher in search results and drive organic traffic.

Promote Your Blog: Get the Word Out

Once you’ve published content, promote it through social media, email newsletters, and collaborations with other bloggers or influencers in your niche. Engaging with online communities can also help increase visibility and attract new readers.

Build an Email List Early: Engage Directly with Your Audience

Start building an email list from day one to foster direct communication with your audience.

Email marketing lets you notify subscribers about new posts, promotions, or updates, helping maintain engagement over time.

Monitor Performance and Adapt: Stay Agile with Your Strategy

Use analytics tools to track the performance of your blog posts. Pay attention to metrics like page views, bounce rates, and conversion rates to understand what resonates with your audience. Use this data to refine your content strategy and make informed decisions.

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Go From Notion to Blog With Ease Today With Feather

Feather is a seamless blog and email newsletter service that integrates with Notion, a widely used productivity app. Users can publish SEO-friendly blog content and newsletters on Notion without coding or design skills. Feather automatically publishes blog posts and newsletters to your Feather blog, streamlining the process of creating and managing content.

Advanced Features for Enhanced SEO and User Experience

What sets Feather apart is its ability to create a subfolder blog, which is better for SEO than a subdomain blog. This feature allows companies to seamlessly manage their CRM and website blog through Feather, using the familiar interface of Notion. Feather also offers custom CSS options for design and the ability to collect emails from readers.

Feather: A HubSpot-Like Experience in Notion

Feather provides users with a HubSpot-like experience in Notion, allowing them to manage their CRM and website blog through a single platform. This feature allows companies to streamline their workflow and save time by eliminating the need to switch between multiple tools.

Customization and Collaboration: Tailoring Feather to Your Needs

Feather offers a variety of customization options to suit your needs. Users can change the design of their Feather blog using custom CSS and collect emails from readers to grow their subscriber list. Feather also allows for easy collaboration with team members during the publishing process, making it easier to get feedback and make edits before publishing.

Feather is a powerful tool for streamlining the process of creating and managing SEO-friendly blog content and newsletters. With its seamless integration with Notion, customization options, and collaboration features, Feather makes it easy for businesses to manage their CRM and website blog in one place.

Run your blog and newsletter with Feather today by creating a new account and sending emails from Notion or going from notion to blog in minutes.