Is Blogging In 2024 Still Worth It? What Has Changed?

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Imagine you're starting in 2024, hoping to turn your blog into a money-maker. The world of blogging looks like a wild jungle of options. You hear about AI, new platforms, and readers' ever-changing tastes. It's hard to know where to start. That's where blog growth engine comes in. This article will help you understand the latest trends, show you how to make money, and give you tips for success.

To succeed, you need the right tools. Feather's solution, notion to blog, can help you stay on track and reach your goals.

Do People Still Read Blogs in 2024?

Blogging in 2024

Yes, they do. Blogs remain a key player in the digital world. Sure, AI, like ChatGPT, is making waves, but that doesn’t mean blogs are out of the game. They’re thriving. For businesses, blogs are gold for building brand awareness and connecting with customers. Unlike the polished nature of news articles, they offer a way to put out content that feels genuine.

Are Blogs Evolving or Just Hanging On?

They’re evolving, not stagnating. Even with video content taking center stage, blogs are adapting. In offering a richer experience, many now include:

Videos

Infographics

Podcasts

This not only keeps readers engaged but also caters to different content preferences. It’s about offering a mix of media that helps people find the detailed info they want.

What Role Does Google’s Helpful Content Update Play?

A big one. Google’s Helpful Content Update has pushed blogs to focus on quality. AI-generated, low-quality content doesn’t cut it anymore. Instead, it’s about authenticity and authority. For a blog to succeed, it should be:

Well-written

Informative

Easy to navigate

This is especially true for those who show expertise in their niche.

Why Do People Still Prefer Reading Blogs?

It’s about efficiency. Reading is often quicker when people need information faster than watching a video. Blogs let users skim through headings and jump to what they need, which suits how people naturally consume information. It’s easier to revisit sections or click around for more details. Blogs are user-friendly and accessible, which keeps them popular.

Are Blogs Popular with Younger Generations?

Absolutely. Over 60% of internet users still read blogs, including younger generations. They’re finding value in blog content, which shows that blogs have a lasting place in the digital world. Even with AI and other technologies advancing, blogs aren’t going away. They’re adapting and staying relevant.

What Are the Benefits of Blogging in 2024?

Blogging in 2024

Boosting Your Google Visibility

Blogging in 2024 isn’t just lovely; it’s essential for getting noticed. With Google holding over 90% of the search engine market, it’s where most people start their online journey. Blogging can help you rank in top positions, with blogs sitting in the top five spots about 23% of the time. This means more organic traffic and more eyes on your brand.

Imagine you’re selling gardening tools. You might rank for specific terms like “hori-hori” or “hand pruners.” But a blog post about “best gardening tools for beginners” can reach a wider audience. Blogging introduces people to your brand and guides them through the buying journey.

Building Trust With Your Audience

A blog is a powerful way to show that you know your stuff. You position your company as an industry authority by sharing well-researched, insightful content. This is crucial in a digital world where people can’t touch or see products before buying. Blogs answer customer questions, clear up confusion, and build trust.

This credibility helps with customers and benefits your team. Blog posts can be a resource for onboarding new employees or communicating brand values. Everyone appreciates clear, honest information that boosts confidence in your expertise.

Creating Community and Loyalty

Blogs aren’t just about sharing information and building a community. Encouraging comments and social sharing turns your blog into a place for readers to connect with your brand and each other. This community engagement is key in 2024, as companies with solid communities see more customer loyalty. Loyal customers are worth more over their lifetime, making it vital to keep them engaged.

Sharing blog content on social media, especially by employees on LinkedIn, extends your reach and deepens relationships. Employees who share blogs with personal insights humanize the brand and build recognition in professional networks, growing your community and influence.

Leveraging Networking and Collaboration

A credible blog can open doors to new opportunities. Industry experts, influencers, and like-minded professionals often want to collaborate with businesses with authority and a strong audience. This can lead to opportunities such as:

Guest posts

Joint ventures

Interviews

Expand Your Reach and Build Relationships

Collaborating with others diversifies your content and brings new voices into the mix, broadening your reach and creating more growth opportunities. Your blog becomes a hub for industry knowledge and thought leadership, making it a valuable tool for building lasting professional relationships.

Establishing Thought Leadership

Blogging is a unique chance to show off your expertise. Your blog is your space to share your knowledge and perspective, whether you’re giving:

Business advice

DIY tips

Product insights

Over time, publishing valuable, relevant content helps you become a go-to source for information in your niche.

This authority translates into tangible benefits, including:

Better engagement

Stronger customer loyalty

Higher sales

Customers are likely to buy from brands they trust, and a well-maintained blog that consistently provides value can build that trust without being too sales-focused.

Enhancing User Engagement

While social media posts and short videos grab attention quickly, blogs offer a more in-depth way to engage with your audience. Blogs allow you to:

Explore topics more deeply

Showcase your personality

Create meaningful connections

Readers can engage with your content at their own pace, re-read sections that interest them, and explore related articles, making the experience more immersive than social media or video alone.

Building Lasting Impact

This level of engagement makes blogging especially valuable for businesses looking to create a lasting impact with their content. A well-written blog can resonate with readers on a deeper level, fostering long-term loyalty and trust in your brand.

Feather: Your Notion to Blog Solution

Run your blog and newsletter with Feather today—create a new account and send emails from Notion, or go from notion to blog in minutes!

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Is Blogging in 2024 Still Profitable?

Blogging in 2024

Absolutely. Blogging in 2024 is profitable but not a shortcut to success. Launching any business requires:

Dedication

Planning

Consistent effort

A blog can be a powerful platform for:

Promoting your products or services

Building an audience

Developing revenue streams

Making money through blogging takes time and commitment. You must invest hours crafting high-quality content, optimizing for SEO, and building an engaged community.

Monetizing Blogs: Proven Strategies

Promoting Your Products and Services

Blogs are excellent platforms for promoting your offerings. Your blog can attract potential customers whether you sell physical goods or digital products or offer coaching or consulting services. By providing valuable content, you build trust with readers, making them more likely to buy. As you establish authority in your niche, your blog naturally funnels sales for your products.

Selling Digital Products

This is a popular way to monetize blogs. Digital products like eBooks, online courses, and printables can be sold repeatedly without additional production costs. For instance, a food blogger might sell a cookbook, while a personal finance blogger could offer budgeting templates.

Affiliate Marketing

This remains a lucrative revenue stream in 2024. You promote third-party products or services through special links, earning a commission for each sale or lead generated. Choose products that resonate with your audience and integrate them naturally into your content. Over time, this income can add up.

Display Advertising

Display ads can contribute to your blog’s profitability, especially as your traffic grows. By placing ads on your blog, you earn revenue whenever a reader views or clicks on the ad. Blogs with high traffic can see substantial income, particularly in competitive niches where advertisers pay more per click or view.

Gated Content and Memberships

Create exclusive content for paying subscribers, providing extra value in exchange for a monthly or yearly fee. This model works well for bloggers who produce:

In-depth tutorials

Advanced learning materials

Specialized insights

It creates recurring income and deepens relationships with loyal followers.

How To Succeed: Key Areas To Focus On

Niche Selection and Audience Engagement

Picking a profitable niche with an engaged audience is critical. The more targeted your niche, the easier it is to attract readers and convert them into customers. Building an engaged community is crucial. Building trust and loyalty involves:

Responding to comments

Interacting on social media

Consistently providing value

Quality Content Creation

Content is the backbone of your blog. Publishing high-quality, well-researched, and valuable posts that answer your audience’s needs will help you build credibility and attract more readers.

SEO and Traffic Growth

Search engine optimization remains key in 2024. Optimizing your content for relevant keywords will help your blog rank higher in search results and attract organic traffic.

Diversifying Income Streams

Relying on just one revenue source isn’t enough. Successful bloggers often use a mix of the monetization methods listed above to ensure a steady income.

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How To Start Blogging in 2024

Blogging in 2024

Find Your Focus

Start by selecting a niche. What do you want to share with the world? Consider who you want to help with your writing. A broad niche, like weight loss, will be highly competitive. Narrow it down. Focus on helping new moms get back in shape.

A smaller niche means less competition and better chances of making a real impact. Plus, it helps you become known as an expert in that area. Remember, narrowing your focus doesn’t mean others won’t find your content interesting. It just enables you to keep a specific audience in mind when writing.

Name Your Blog

Get creative and pick a name that tells readers who you are and what you do. It’s the first impression, so make it count. Brainstorm a list of potential names and narrow it down to your top three. Then, check domain availability on GoDaddy and see if your top choice is available on social media. You want consistency across all platforms.

Pick Your Platform

Choose a platform for your blog. If you already have a website, see if your content management system offers a blog option. If not, you can create a blog using Feather and add it to your website. If you don’t have a website, choose a domain name and build your site on Feather. You can build it yourself or hire someone, depending on your budget.

Select a Theme

Choose a theme for your blog. Most platforms offer free themes, which are great if you’re on a budget. Nevertheless, investing in a paid theme can be worth it. A visually appealing blog will engage readers and help you stand out. Paid themes often come with better support and SEO tools.

Master Web Writing

Write clearly and simply for the web. Use shorter sentences, headings, and bullet points. Be direct. People need to be able to find your articles easily. Familiarize yourself with:

SERP

Basic HTML

If these concepts are new to you, take some time to learn before launching your blog.

Create a Content Plan

Develop a strategy for what you’ll write about and how often. Consistency is key. Set a realistic goal, like one blog a week. Plan content for 3-6 months in advance. Stay flexible, as things can change once you’ve established a rhythm. Link to other posts on your site to keep readers engaged. Eventually, consider monetizing your blog for passive income.

Capture Leads

Include a lead magnet on your site to collect email addresses from visitors. This allows you to market your services later and notify leads when you publish new content. Building a newsletter subscriber list can turn readers into clients over time.

Write Your First Post

With your site and content plan ready, writing your first post is time. Blogging is a learn-as-you-go process, so just start writing. Practice makes perfect; the only way to improve is to keep writing.

Optimize for EEAT and YMYL

For topics that impact a person’s health, like fitness, Google prioritizes content written or reviewed by qualified professionals. If you’re not an expert, collaborate with one to write or review your posts. Give them an author or reviewer page to showcase their credentials. Ensure your content meets Google’s EEAT standards:

Experience

Expertise

Authoritativeness

Trustworthiness

Promote Your Blog

Share your content everywhere. Ask clients to share it, too. Keep pushing forward, even if your first posts don’t get many views. Consistency will pay off. Cross-promote with other businesses for mutual benefit. Backlinks can improve your search rank. Link your blog and social media to your Trainerize account to help clients share your content.

7 Best Practices for Blogging in 2024

Blogging in 2024

1. Crafting Helpful Content

Blogging in 2024 demands a genuine approach to content creation. Google's latest updates favor articles that offer real value. Focus on addressing your readers' needs without overloading posts with keywords. Instead, create a natural, seamless reading experience. Organize your content clearly, and prioritize the user experience over simply trying to rank high.

2. Keep It Snappy

Long-form content isn’t always the answer. Google is cautious of overly lengthy posts that cover every possible angle. In 2024, aim for concise, well-structured articles that directly answer questions. While longer content can work in specific contexts, shorter pieces often engage better and avoid the trap of seeming like keyword-stuffing attempts.

3. Avoid the Content Avalanche

Consistency in posting is key, but going overboard can be a red flag. Whether using AI-generated material or an excess of outsourced writing, pushing out too many posts too quickly can signal a focus on quantity over quality. Stick to a moderate, steady posting schedule that prioritizes creating thoughtful and valuable content.

4. Keep Ads in Check

A cluttered site with too many ads can hurt user experience and SEO. Google prioritizes clean,

user-friendly sites. Consider diversifying your revenue streams—like offering services or digital products—while considering the user experience. Your readers don’t want to wade through ads to find your content, nor does Google.

5. Diversify Your Income

While passion drives blogging, profitability keeps it going. Relying on just ads or one income source can be risky. Consider diversifying with:

Digital products

Consulting

Coaching

Affiliate marketing

Avoid being too pushy with sales or ads, as Google penalizes overly commercial sites. Balance profitability with providing value and sustainability.

Social media is a powerful traffic driver and engagement tool, but it can also become a distraction. In 2024, use social media strategically. Focus on platforms that align with your audience and use them to foster engagement. Avoid getting sucked into the numbers game or spending too much time away from creating valuable content.

7. Build a Loyal Community

Growing your blog in 2024 means creating a sense of community. Readers want to engage with blogs that make them feel connected. Interact with your audience, respond to their questions, and make them feel valued. This builds trust and loyalty, which boosts readership and brand success. Google also favors sites with strong engagement.

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Feather is a powerful platform that revolutionizes content creation and management by integrating seamlessly with Notion. It's designed for teams who want to optimize their blogging and newsletter efforts in 2024. By automating the publication process, Feather eliminates the need for coding or design skills, enabling you to focus on what truly matters: creating engaging content.

Whether managing a corporate blog or sending newsletters, Feather's subfolder blog setup (domain.com/blog) enhances your SEO efforts, ensuring your content gets the visibility it deserves. Collaboration becomes a breeze as your team can work together in real-time, streamlining the entire process from creation to publication. With Feather, you can send newsletters directly from Notion or go from notion to blog in minutes!