Using the Unsubscribe Variable in Email Templates

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Overview

Add unsubscribe links to your email templates using the {{key_unsubscribe_url}} variable. When your email is sent, this variable is automatically converted into a clickable unsubscribe link.

How to Use

Simply insert `{{key_unsubscribe_url}}` anywhere in your email content where you want the unsubscribe link to appear. The variable will be automatically replaced with a complete anchor tag that links to the unsubscribe page.

Example:

If you no longer wish to receive these emails, please {{key_unsubscribe_url}}.

This will render as:

If you no longer wish to receive these emails, please <a href="...">Unsubscribe</a>.

Alternative Variable

If you only need the unsubscribe URL (not a complete link), you can use {{key_unsubscribeLink}} instead. This will be replaced with just the URL, allowing you to create custom anchor tags with your own styling.

Notes

The variable works in all email templates (welcome emails, newsletters, etc.)

The unsubscribe link is automatically generated for the right subscriber

The link text defaults to "Unsubscribe" when using {{key_unsubscribe_url}}