Keep Trusted Domains "Follow" with a New Whitelist
Settings moved to a new SEO page, and you can now list domains, like your own subdomains or affiliate partners, that should always stay "follow" even with nofollow on.
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What changed
We split SEO-related settings out of the big Features page into their own home: Settings → SEO. It groups everything about how search engines crawl your blog and how your outbound links pass authority into three
sections:
- Search Engines: indexing, sitemap, and the tags page noindex toggle
- Outbound Links: the "nofollow all external links" switch, plus a new Always-follow domains list
- URL Structure: the JSON-LD and canonical trailing slash toggles
The new piece is Always-follow domains. If you turn on "nofollow all external links," every link off your blog gets rel="nofollow" by default, including links to your own subdomains (support, docs, help, etc.)
or to affiliate partners you actually want to pass authority to. Now you can list those domains once, and links to them, and any of their subdomains, stay "follow" no matter what the global switch is set to.
Why it matters
A blanket nofollow policy shouldn't catch domains that are effectively yours. If your product lives on a different subdomain than your blog, links between them were quietly getting marked nofollow along with
everything else on the internet. The same goes for partner or affiliate links you're intentionally sending authority to. This gives you one setting for that, instead of tagging every link by hand.
How to turn it on
1. Open your publication in Feather and go to Settings → SEO.
2. Under Outbound Links, turn on Make all external links "nofollow"? if it isn't already.
3. In the Always-follow domains box underneath, add the domains you want to keep "follow," one per line or comma-separated. For example: support.example.com, affiliate-partner.com.
4. Click Save Changes.
Every link to those domains, and any of their subdomains, now keeps rel="follow". You can still override any single link with the feather_nofollow parameter if you need a one-off exception.