11 SEO Content Writing Examples To Learn From

How To Create an SEO Content Strategy for Your Brand

7 Reasons Why Content Is Important For SEO

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Creating content for SEO can feel like trying to solve a puzzle without all the pieces. You understand the importance of ranking on Google’s first page and attracting your audience, but knowing how to achieve that is another story. That’s where SEO Content Strategies guide you on how to write content that performs well. In this article, we’ll share examples of effective SEO content you can use as inspiration.

By examining these examples, you will gain insights into what works and why, allowing you to apply these principles to your Feather-powered notion to blog content.

SEO content writing is creating web content optimized for search engines. This involves strategically targeting keywords so search engines can easily index and rank your content. But it's not just about pleasing algorithms. Your content should also offer real value to human readers.

Picture it as a balancing act between engaging people and catching the attention of search engines.

Why SEO Matters for Your Content

Imagine writing a fantastic article that's packed with insights and wisdom. You post it online, but without SEO, it might never reach the desired audience. SEO is like a spotlight that helps your content stand out in the crowded digital space.

It boosts your website's visibility in search results, bringing in organic traffic and connecting you with readers who are genuinely interested in what you have to say.

Blending Keywords Naturally

Keyword usage is a crucial piece of the SEO puzzle. But stuffing your content with keywords can make it unreadable. The trick is to weave them in naturally. Use them in headlines, subheadings, and throughout the text, but always in a way that flows with the narrative. This helps with SEO and makes your content more enjoyable to read.

Crafting Engaging, Valuable Content

Your content should always aim to educate, entertain, or engage your audience. SEO can help get people to your page, but the quality of your content will keep them there. Consider your audience's needs and interests and create content that resonates. This will enhance your SEO efforts and build trust and authority in your niche.

The Balance of Writing for Humans and Robots

SEO writing is a blend of art and science. You're writing for two audiences: search engines and humans. The challenge is to satisfy both without compromising one for the other. Use SEO techniques to get your content noticed, but always prioritize the human element. After all, people will ultimately read and benefit from your words.

How to Optimize Blog Posts for SEO

Why Content Is Important for SEO

How to Write SEO Content for Website

How to Write SEO Optimized Content

Importance of Content Writing in SEO

SEO Content Planning

How to Use AI for SEO Content Writing

Challenges in SEO Content Creation

SEO Content Writing Tips

1. NerdWallet: Using Data to Build Trust

NerdWallet is a powerhouse in the personal finance niche, and its data-driven approach makes it a top player in SEO.

Backing Content with Statistics

Using reliable statistics enhances credibility and encourages other websites to link back to your content, boosting SEO. NerdWallet integrates research-backed financial statistics into its blog posts, making its insights more authoritative and increasing its chances of earning backlinks from high-quality sources.

Creating Content for a Diverse Audience

NerdWallet understands that its readers range from college students to business owners to retirees. By covering financial topics that appeal to different demographics, it expands its reach and increases organic traffic from various audience segments.

This broad approach signals to Google that its content is valuable to many users, further strengthening its domain authority.

Canva isn’t just a graphic design tool—it’s a content marketing machine that integrates SEO with social media to fuel continuous growth.

Canva makes it incredibly easy for users to share their designs and content on social media. This generates user-generated content (UGC), which increases brand visibility and provides natural backlinks to Canva’s website—both boosting SEO rankings.

While social media doesn’t directly impact SEO, its engagement does. More shares mean more eyes on Canva’s content, leading to increased website traffic, backlinks, and authority signals, all of which Google takes into account.

3. Monday.com: Optimized for User Experience

Monday.com doesn’t just create content for the sake of it; its approach is intentional, ensuring every piece is optimized for both SEO and user engagement.

In just 100 words of a blog post, Monday.com seamlessly includes four internal links. Why does this matter? Internal linking improves site structure, keeps readers engaged, and signals to Google which pages are most important. The more users interact with your website, the better your rankings.

Infographics for Visual Engagement

A key part of Monday.com’s SEO strategy is using infographics and visuals to make complex information digestible. These elements not only keep users on the page longer (a key ranking factor), but also increase social sharing potential.

Persuasive CTAs to Drive Action

SEO isn’t just about getting traffic, it’s about converting visitors into customers. Monday.com strategically places strong CTAs throughout its content, encouraging users to sign up for free trials, view product demos, or subscribe to updates.

Every CTA is designed with compelling wording, eye-catching design, and an intuitive placement that naturally leads the reader toward the next step.

4. Ahrefs: Mastering SEO Through Content Strategy

Ahrefs is an industry giant in the SEO world, and their content marketing strategy is a prime example of how to rank well and provide value.

Keyword-Driven Content Strategy

Ahrefs doesn’t guess what to write about. They research search intent and target high-value keywords that their audience is actively searching for. This ensures that their blog posts provide answers that people genuinely need, making their content highly discoverable and shareable.

On-Page Optimization for Maximum Visibility

Every page on Ahrefs’ website is carefully optimized for search engines. From title tags and meta descriptions to keyword placement in headers and body content, Ahrefs follows best practices to ensure its content ranks well. Their titles are also crafted to be click-worthy, increasing organic click-through rates (CTR).

Leveraging Brand Authority for SEO Boost

Ahrefs smartly mentions well-known brands it’s worked with, reinforcing its authority. This tactic builds trust with readers and can improve search rankings when those brand names attract relevant searches.

5. Showcase Your Product Like Wix

SEO-optimized content doesn’t just help you rank higher—it’s also a prime opportunity to showcase your product in a natural and valuable way. Take Wix, for example. In their eCommerce security checklist, they educate the reader on website security risks, breaking down the top threats businesses face.

Then, as it introduces solutions, Wix naturally positions itself as the ideal website builder to combat these security risks. Instead of a hard sell, they guide the reader toward a logical conclusion—that Wix is a wise choice.

Lesson: Use SEO content to educate first, then seamlessly integrate your product as the perfect solution.

6. Create Case Studies and Original Research Like Backlinko

Nothing builds trust and authority like original data. That’s why 37% of B2C marketers use case studies, and 58% of content marketers consider original content the most valuable.

Original Research as Authority

Backlinko has mastered this approach. They regularly publish in-depth case studies and original research that provide fresh insights into SEO topics that have already been widely discussed. This type of content isn’t just valuable for readers—it’s also highly shareable, increases backlinks, and positions Backlinko as a thought leader in SEO.

Lesson: Invest in original research or case studies to stand out in crowded industries and earn organic backlinks.

7. Create Content Hubs Like Podia

Content hubs, like Adobe’s, which drives nearly 2 million organic visitors from the U.S. alone, help brands build authority and improve SEO.

Podia follows this strategy on creating and selling online courses with its content hub. Their hub includes:

Guides on finding online course ideas

Detailed outlines on course creation

Step-by-step tutorials on building content

By linking multiple high-quality pages on the same topic, Podia improves user experience, strengthens internal linking, and boosts its credibility as an expert in online courses.

Lesson: Build content hubs around key topics to improve SEO and establish authority in your niche.

8. Manage Your Online Reputation Like ActiveCampaign

Did you know that 90% of online consumers form their impression of a brand from the first page of search results? That’s why ActiveCampaign actively manages its reputation through comparison pages.

Strategic Showdowns

They have a hub of “versus” pages highlighting how they compare to competitors and emphasizing their strengths in automated, personalized marketing solutions. By addressing competitor comparisons head-on, ActiveCampaign controls the narrative and ensures potential customers find their perspective first.

Lesson: Create comparison pages to showcase how your brand stands out and manage your online reputation.

9. Write for Skimmers Like Mindbodygreen

Not everyone reads articles word for word. Most people only read 20% of a webpage’s text before deciding whether to stay or leave. Mindbodygreen ensures that even the most impatient readers get value fast. Their articles use:

Short paragraphs and bullet points

Multiple subheadings for easy navigation

Bolded key takeaways for quick scanning

For example, in their article on the benefits of olive oil, each section has a clear summary sentence, making it easy for readers to pick out key information without reading the entire post.

Lesson: Use headings, bullet points, and formatting to make your content skimmable and engaging.

10. Link Internally and Externally Like Surfer

Internal and external links are powerful SEO tools. Internal links improve site structure, while external links boost credibility by referencing authoritative sources. Surfer SEO takes full advantage of this strategy by:

Linking internally to related guides and resources

Citing authoritative external sources to support claims

Google’s senior search analyst, John Mueller, states that internal linking is one of the best ways to improve rankings.

Lesson: Use internal links to guide users to important pages and external links to establish credibility.

11. Republish and Update Content Like Healthline

Content isn’t one-and-done, it needs regular updates to stay relevant and maintain search rankings. 73% of blog owners now update old content regularly; Healthline is a great example. Their article on the 10 Best Mattresses for Lower Back Pain was initially published in 2020, but it’s updated multiple times a year to keep the recommendations fresh.

This strategy keeps their content trustworthy and helps them maintain their top rankings in Google.

Lesson: Regularly update your content with fresh information, stats, and keywords to keep it ranking high.

SEO Writing for Beginners

SEO Content Creation for Small Businesses

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Content Optimization SEO

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SEO and Content Creation

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Effective SEO Content Writing Techniques

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SEO Content Optimization Tips

Publishing new blog posts isn’t just a checklist item; it’s a strategic move to get your business noticed. Each new piece of content is a fresh opportunity to rank in search engines. Imagine casting multiple lines into a sea of potential customers. That’s what you’re doing with every post. Your visibility increases, and so do your chances of connecting with the right audience.

Boost Your Entire Website

Google loves websites that are alive and kicking. Consistently publishing well-optimized, high-quality content signals that your site is active and valuable. It’s like waving a flag that says, “We’re here, and we’re worth it.” Over time, this boosts your entire website’s SEO rankings, pushing you ahead of the competition.

Drive Conversions with Trustworthy Content

People don’t just read; they act. When your blog provides valuable insights or solves problems, it builds trust. This isn’t just about clicks; it’s about conversions. Answering questions and offering solutions keep potential buyers engaged. They’re more likely to move through your sales funnel and become paying customers.

Generate More Leads with Blogging

Websites with a blog generate 67% more leads than those without one. That’s a significant advantage. Valuable content attracts and nurtures visitors. It’s like having a skilled salesperson guide them toward a purchase, but it's more subtle and effective.

Build Trust and Authority

Consumers want to trust the brands they buy from—a well-maintained blog positions you as an industry expert. Sharing insights, research, and expert opinions instills confidence in your audience. They’ll feel more comfortable choosing your products or services.

Your blog isn’t just for SEO. It’s a goldmine for your marketing channels. Repurpose blog posts into social media snippets, email newsletters, or podcast topics. A solid blog post can fuel weeks of content across multiple platforms, keeping your marketing efforts cohesive and efficient.

Cost-Efficient and High ROI

Paid ads are expensive, and their effects vanish once you stop paying. SEO content, on the other hand, keeps working for you long after publishing. Over time, a well-optimized blog post can drive traffic and leads at a fraction of the cost of paid ads. It’s a more innovative investment with a higher ROI.

Consumers Prefer Blogs Over Ads

Consumers are tired of ads. Seventy percent of people learn about a brand through its blog rather than paid advertising. Blogging allows you to educate, inform, and connect with your audience without the hard sell. It’s a more authentic way to build relationships and trust.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion or go from notion to blog in minutes!

1. Headings: Your Roadmap to SEO Success

Using headings and subheadings is essential for improving your site’s ranking. You should use H1, H2, and H3 tags as needed. Including high-intent keywords in your headings boosts your SERP ranking, which, in turn, benefits your entire website.

2. Connect with Your Audience: Write for Humans, Not Bots

Crafting high-quality content boosts your chances of ranking higher because users are more likely to engage with material that makes sense, answers their questions, and is well-organized. Remember your content’s purpose and understand what draws readers to your site.

3. Meta Descriptions: Your Content’s Elevator Pitch

Add a few lines beneath your title to describe the heading. This meta description is crucial for Google crawlers when ranking your content. Include a few keywords, keep it short, and make it unique to stand out from others covering the same topic.

4. Alt Text: Make Your Images SEO Friends

Always add alt-text for all images in your content. Alt-text tells Google what’s in the image and aids visually impaired people. It’s a small step with significant benefits.

5. Keyword Stuffing: Don’t Overload Your Content

Avoid overloading your content with keywords. Focus on the main keyword and ensure your content provides a solution for your readers. Oversaturating your text with keywords could harm your audience's experience and your page's ranking.

6. Image Compression: Speed Up Your Site

Google considers page loading time a significant factor as it improves user experience. The page load time will be longer if your blog has numerous large images. Use online tools to reduce image sizes without sacrificing quality to improve load times.

7. Internal Linking: Keep Your Readers Engaged

Adding links to other posts on your site helps search engines index your site better and keeps readers engaged with your content. Ensure the anchor text blends seamlessly with the sentence to avoid appearing spammy.

Go From Notion to Blog With Ease Today with Feather

Managing your blog and newsletter through Notion sounds like a dream, right? Feather makes it real. This SEO-friendly service lets you publish blog content and newsletters directly from Notion. No coding is needed. Simply write in Notion, and with a click, your content goes live on a subfolder blog—a method proven to improve your SEO. It’s like having the seamless integration of HubSpot but without leaving the comfort of Notion.

Feather supports collaboration, too, so your team can work together efficiently during the publishing process.

Subfolder Blogs: Why They’re Better for SEO

Ever wondered why SEO experts prefer subfolder blogs over subdomains? It’s all about search engine authority. A subfolder blog, like domain.com/blog, allows your main domain to benefit from the SEO efforts of your blog. It helps you rank better in search results.

With Feather, setting up a subfolder blog is simple. You can take advantage of SEO advantages without dealing with complex technical setups.

Customization and Control Without the Hassle

Want to tweak your blog’s design? Feather has you covered. You can easily apply custom CSS for unique styling options. You can also collect emails from your blog to grow your subscriber list. Feather provides flexibility without overwhelming you with tech jargon or complicated processes.

Streamlined Newsletters from Notion

Sending newsletters doesn’t have to be a chore. With Feather, you can write your newsletter in Notion and send it to your subscribers in minutes. It’s an efficient way to keep your audience engaged without juggling multiple tools. Write once, publish everywhere. Feather makes it possible.

Ready to Simplify Your Content Strategy?

Feather offers a straightforward solution for simplifying content management. Create an account today to see how easy it is to manage your blog and newsletter with Notion and Feather.

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On-Page SEO Content Writing

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Benefits of SEO Content Creation

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SEO Writing Companies

11 SEO Content Writing Examples To Learn From

What is SEO Content Writing?

Why SEO Matters for Your Content

Blending Keywords Naturally

Crafting Engaging, Valuable Content

The Balance of Writing for Humans and Robots

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